Technology Glossary: Terms and Definitions

Our technology glossary is a dictionary of 150+ most used technology terms and definitions. We created this resource to help tech professionals and companies better understand industry jargon, acronyms and concepts.

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P

Pay-Per-Click (PPC)

PPC, or pay-per-click advertising, is when companies only pay when someone clicks on their ads. It is one of the most popular methods of paid internet advertising.

P

Permalink

A permalink is a permanent URL attached to a web page that appears in SERPs. Permalinks are made up of a domain name, which comes before the ‘.co.uk’ or ‘.com’ and the slug which follows the backslash.

P

Pillar Page

A pillar page is a single web page on a site that gives an in-depth and comprehensive insight into a particular topic, usually linking to sub-topics elsewhere on the website. It is optimised to rank highly in SERPs for this specific term or topic.

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Position (SEO)

The place a web page ranks in search engines for a given keyword or search query.

P

Private Blogging Networks (PBNs)

A private blog network (PBN) is a network of authoritative websites that are used to build backlinks for a single website. It’s a list of unrelated sites all linking to one central domain to pass link equity to it and improve its’ rankings.

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Product Marketing

Product marketing is the process of bringing a product to market and ensuring its overall success.

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Product Weaving

Product Weaving

Q

Quality Score

A measure of the quality of an advert placed on Google AdWords platform in relation to other adverts and keywords.

Q

Query-Level Bidding

Query-Level Bidding

R

Rank Tracking (SEO)

The process of tracking a website's search engine ranking positions for a chosen set of keywords or search queries.

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Redirects

Directives and commands given to search engine robots to control the index coverage of a website.

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Referral Marketing

A marketing initiative which incentivises happy customers to act as brand advocates in order to generate more sales and revenue for a business.

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Remarketing

The act of sending marketing messages to prospects, leads or customers who have already been marketed to previously - usually resulting in higher conversions and lower ad spend.

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Remarketing Lists for Search Ads

Remarketing Lists for Search Ads

R

Return on Advertising Spend (Metric)

A metric to measure the return of investment from an advertising campaign. Can be calculated by deducting advertising spend from total revenue generated.

R

Rich Results

Rich results are the cards and snippets that improve search results with images, reviews, ratings and other similar information from your site.

R

Robots.txt

A text document used to give directives to search engine bots and spiders on how to crawl and index a website.

S

SEO Content Audit

The process of analysing and improving the SEO performance of a website's content pages.

S

SEO Website Audit

An SEO website audit is the process by which website owners can gain insight into the performance of their website, and understand the impact and shortcomings of their SEO strategy.

S

SEO-Friendly URL

An SEO friendly URL is a URL that is optimised to rank highly in SERPs and fulfil the searcher’s needs and queries.

S

SERP

A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine. Every SERP is unique, based on the searcher’s location, their browsing history, and their settings.

S

Sales Funnel

A funnel, sales and marketing teams use to strategise and monitor the movement of leads through the customer journey.

S

Schema Markup

A schema markup is a kind of structured data that informs crawlers about the content of a website and what it means.

S

Search Engine Optimization

Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.

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Search Intent

Search intent can essentially be defined as the goal of the searcher, when they search a query into the search engine.

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Search Quality Evaluator

Search quality evaluators are people who evaluate Google search results.

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Search Queries

A list of phrases and keywords users enter in search engines to find things of interest.

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Search Snippets

A search snippet, or Google snippet, is a generated extract of content from a web page that is presented in SERPs, drawn from a search term and collated from stored meta data.

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Search Visibility (SEO)

A metric which shows how visible a business is on search engines for keywords of interest.

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Search Volume (SEO)

The average amount of monthly searches made for a given keyword.

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Semantic SEO

Semantic SEO is optimising your web pages around topics instead of individual key phrases.

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Share of Voice

A metric used by SEO software to show how your rankings compare to your competitors, painting a detailed picture of a website's SEO. There is often a positive correlation between share of voice and actual organic search traffic.

S

Shared Budgets

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Social Media Monitoring

The process of monitoring brand health, keywords and competitor activity on social media platforms.

S

Structured Data

Structured data, also known as schema markup, is a type of code that makes it easier for search engines to organise, crawl and display your web pages in search results.

T

TF-IDF Score

TD-IDF or term frequency-inverse document frequency is a Google algorithm used to score and rank a piece of content’s relevance to any given search query.

T

Target Keyword

Target keywords are particular words or phrases that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.

T

Target Market

A target market is a group of potential prospects to whom a business wants to sell its products and services.

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Technical SEO

Technical SEO is an aspect of on-page SEO and refers to the process of optimising the technical side of a website to enhance crawlability, indexing and ranking in SERPs.

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Topical Relevance

Topical relevance is a process that search engines use to decipher how relevant a web page is based on the backlinks, keywords and the content.

U

Unique Visits (Metric)

The number of individuals who visited a website or set of web pages in a given time period. E.g One person visiting multiple times throughout the day, is counted as one unique visitor.

U

User Experience (UX)

The experience a user has whilst using a website, app or software application.

V

Value-Based Pricing

Pricing structure that focuses on the value generated for a product or service provided opposed to deliverables, or costs.

W

Website Conversion Rate (Metric)

Website conversion rate refers to the percentage of people who take a desired action when they visit your website.

W

Website Readability Score

A web page readability score measures the accessibility of the content of a web page. This is based on a range of factors like sentence length and the number of words within the page’s text.

W

White Hat SEO

White Hat SEO refers to legitimate techniques used to increase a website's ranking on SERPs, in line with Webmaster Guidelines and search engine algorithms.

X

XML Sitemap (SEO)

An XML is a document which provides search engines with a map of content pages to index.