Website Conversion Rate (Metric)


What Is Website Conversation Rate?

Website conversion rate refers to the percentage of people who take a desired action when they visit your website.

This action converts them from just being visitors to leads/customers. The desired action might be downloading an ebook, signing up for a trial, completing a purchase, subscribing to a course, downloading a mobile app, booking a demo and many more.

How To Calculate Website Conversion Rate

Calculating your website conversion rate is pretty simple. This first step is to know what conversion your tracking. Once you figure that out, you can use a simple math equation below to calculate your conversion rate. 

Website Conversion Rate % = (Number of Conversions / Number of Website Visits) x 100

Example: Let’s say you have a fitness website and your desired goal is for people to download your Meal Plan ebook. 

You had 50,000 visitors to your website in a month and 5000 of them downloaded your ebook. 

Your conversion rate for that period will be (5000/50,000) x 100 = 10% 

Pretty simple, right?

screenshot of an overview of goal conversion rate - website conversion rate

There are some occasions where websites may be tracking multiple conversions but the fundamentals will remain the same. 

Once you figure out what a conversion means on your website, you can calculate with this formula.

Why are Conversion Rates Important?

Website conversion rate is important for a couple of reasons: 

Website conversion rate can help you tell whether you’re attracting the right audience or not.  

For example, you may be running a marketing campaign that is attracting a lot of visitors to your website. Without tracking the conversion rate of these visitors, there’s no way to tell whether you’re attracting the right people.

A good conversion rate could mean your website resonates with your visitors. A bad one could also mean you are attracting the wrong visitors.

Website conversion rate can also help you figure out when something goes wrong with your website. 

For example, if you suddenly notice a drastic change in your conversion rates, it could mean something isn’t working as it is supposed to on your website. You can easily investigate and fix it.

Lastly, it is a great way to measure A/B test results. As marketers and website owners, it’s also important to run experiments as a way to continuously improve your website and business overall. 

Website conversion rate is one of the most useful metrics to measure the results of your A/B test results. You can easily tell which variation of your test is converting the most just by looking at your conversion rates.

What Is a Good Conversion Rate?

A lot of people ask this question. The answer is that there’s no one size fits all. Conversion rates vary by businesses and industries. 

A lot of factors can impact the conversion rate of a website. For example, it is easier to get someone to download an ebook than to get someone to pay for a course. 

Your industry may have a high conversion rate on average or vise versa.

With a bit of research, you can see the average conversion rate in your industry and see how you’re faring.

How Can We Help?

Conversion rates not as high as you’re hoping for? Let us help you change that. 

Give us a call and we’ll organise a free strategy session where we can put together a personalised plan for your business.

If there’s a few holes in your current strategies, you might get more out of our training courses that will walk you through the best and most current marketing practises that we love AND use!