A target keyword is a particular word or phrase that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.
Target keywords are important for a few different reasons.They inform both Google crawlers and searchers about the information contained within your website and what you have to offer. Therefore they determine the kind of traffic you receive on your website.
If you utilise irrelevant target keywords within your website, you will be providing a poor UX (User Experience) to searchers because you will not be delivering the information they are seeking.
Google bots will suss this out too, meaning that your page will appear lower in SERPs. This is because Google is committed to providing high-quality content to users which fulfills searcher intent.
Finding the right target keywords for your website is heavily dependent on high-quality keyword research.
Target keywords should be integrated throughout your website including the back-end and front-end.
To get the most out of your SEO strategy, target keywords should be embedded into the back-end code of your website.
Carefully selected target keywords should be effectively distributed throughout your content, including within your headings and page titles.
They could also be highlighted or bolded in order to emphasise their importance, and they should also appear early on within the text.
When it comes to target keywords there a few things you need to mindful of.
Keyword research still break you out in cold sweats? It’s a big task and we can help you with it.
Give us a call today and we’ll organise a free strategy session to give you an action plan to start working on.
Meanwhile, there are always our training courses where you can learn essential SEO practises that you can implement as soon as you need to.