A target keyword is a particular word or phrase that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.
Why Are Target Keywords Important?
Target keywords are important for a few different reasons.They inform both Google crawlers and searchers about the information contained within your website and what you have to offer. Therefore they determine the kind of traffic you receive on your website.
If you utilise irrelevant target keywords within your website, you will be providing a poor UX (User Experience) to searchers because you will not be delivering the information they are seeking.
Carefully selected target keywords should be effectively distributed throughout your content, including within your headings and page titles.
They could also be highlighted or bolded in order to emphasise their importance, and they should also appear early on within the text.
Tools You Can Use To Target The Best Keywords
As stated, high-quality keyword research plays a vital role in finding the right target keywords. Here's a list of keyword research tools that you can use to find the best keywords - whether it's long-tail keywords or short. These tools will boost your rankings with search engines and drive you to success.
Serpstat has a remarkable keyword research tool. It offers data on various keywords indicators such as difficulty, competition, popularity, and volume. It helps you detect the missing keywords on your pages. With this tool, you can find out which keywords your competitors use to generate more business. It even shows you the Ad campaigns your competitors run against specific keywords.
Serpstat also helps you explore popular keywords in your region and lets you compare data on up to 5 search databases at the same time.
Long Tail Pro is a simple to use tool for long-tail keyword research. It has thousands of profitable keywords that you can easily optimize for your campaigns and blogs.
By entering a single seed keyword, this tool will get you up to 400 long-tail keywords within seconds. You can then group the selected keywords based on their rank value, search volume, and other metrics.
Moreover, this tool also lets you dissect your competitor’s strategy for keywords and highlights the key terms that work for them.
SEMRush keyword magic tool is an efficient tool for keyword research. It recommends relevant keywords from more than 20 billion keywords present in 142 geodatabases.
There are filters to sort question-related keywords, and you can organize the keywords based on search volume, CPC, competitive density, keyword difficulty and many other metrics. Along with the magic tool, you also get 3 other tools for enhanced keyword search.
With Keyword Overview, you can find out the volume of any keyword at global and national level along with its CPC, trend, and more; the Keyword Manager offers a deep analysis of 1000 keywords at one time; and the Keyword Gap tool offers a keyword-based competitor analysis of up to 5 competitors.
This helps you choose the most effective keywords for your blogs and marketing campaigns.
Wincher is a great tool to discover potential keywords for higher ranking. Its easy-to-use interface just requires a seed word and the software will pull out highly effective keywords in a few seconds. It shows you date data related to cost-per-click, estimated traffic volume, and search volume for all keywords.
Another great feature is its automatic keyword recommendations. Imagine having a smart tool that doesn’t even need you to do the most basic task of adding a search term in the bar. Wincher does that for you.
RankIQ is another useful tool that helps you craft your blog posts with the most relevant keywords. A distinctive feature of this tool is that along with the data on a keyword’s search volume, estimated traffic volume, and CPC, it also offers information on roughly how long it will take for a particular keyword to rank.
With RankIQ, you can find high traffic keywords that have low competition, and hence, provide a greater chance for your blog post to rank high in less time.
Other tools include: SpyFu, Keyword Surfer, Moz Keyword Explorer, etc.
What Should You Avoid?
When it comes to target keywords there a few things you need to mindful of.