What Is Position in SEO?
Position in SEO refers to the place a web page ranks in search engines for a given keyword or search query.
Why Is Position Important?
Achieving a high position in SERPs is essential if you want your website to do well.
Search engine users, for example, are most likely to click on the first five results in SERPs. In fact, the first five results on SERPs achieve 67.60% of clicks via PC, with the first five results on mobile not far behind, with 66.93%.
A good position in SERPs also convinces searchers of your page authority, and is an indicator of compliance with EAT.
Appearing high in SERPs also means websites can beat their competition, and achieve higher conversions.
What Are The Most Important Factors For Achieving High Positions in SERPs?
While there are a wide range of factors that affect a website’s position in SERPs, there are few that are the most important. These include:
- Page speed - this is an essential factor for high positioning, as a fast loading speed ensures a good UX (User Experience)
- Good page authority and optimised URLs - both of these factors ensure that a website is reliable, relevant and valuable to the user
- Optimised content - this means integrating keywords into all aspects of your web page, in both the front-end and the back-end
- Mobile responsiveness to ensure accessibility across devices
- High-quality links - this covers inbound links, outbound links and internal links
How Can You Boost Your Position In SERPs?
There are lots of ways that a website can boost its position in SERPs. Below are some of the key techniques.
1. Build Good Backlinks
Building up a good network of backlinks will certainly boost your position within SERPs. This is because quality backlinks ensure the trustworthiness of websites, and count as an indicator of a website’s value.
Backlinks can be built through writing guest blogs for websites with similar content or products, and promoting your content on your social media platforms.
2. Focus On Topics Clusters
Search engines are constantly evolving, and can now understand user intent. For this reason, topic clusters or keyword clustering are important and prioritised by Google’s algorithm.
Topic clusters allow a single page to target multiple words. Integrating these semantically linked keywords helps websites deliver the information that the searcher is looking for.
3. Incorporate Rich Snippets
Rich snippets are now a vital component for achieving a higher position in SERPs and can lead to higher click-through rates.
Using a structured data markup like this allows a website to provide more information to the searcher before they click on a web page, whether this is through providing ratings, visual elements, or location.
4. Create High-Quality, Long-Form Content
Focusing efforts on high-quality content is essential for increasing your position in SERPs.
Content should be original, valuable and easy to read.
It is also important for content to comply with EAT.
It should be noted that Google tends to favour long-form content that is extensive and informative. However, you shouldn’t force a high word count if your content doesn’t need it.
5. Conduct Competitor Analysis
It’s also essential to keep an eye on the competition, and strategise how to beat them. To do this, website’s should conduct competitor analysis. There are a range of tools on the web that can assist you with this task. These include:
- SimilarWeb
- SEMrush
- Keyword Competitor
- Siteliner
- Spyfu
How Can We Help?
Trying to rank higher in SERPs to no avail? We could help you figure out why - contact us for a free strategy session and we’ll figure out a plan of action for you.
If you wanted, we could also match you with a marketing team ready to go and get started on your business.
Or, you could head over to our training courses where we walk you through SEO techniques that we don’t just love, we use them too!
