Position in SEO refers to the place a web page ranks in search engines for a given keyword or search query.
Achieving a high position in SERPs is essential if you want your website to do well.
Search engine users, for example, are most likely to click on the first five results in SERPs. In fact, the first five results on SERPs achieve 67.60% of clicks via PC, with the first five results on mobile not far behind, with 66.93%.
A good position in SERPs also convinces searchers of your page authority, and is an indicator of compliance with EAT.
Appearing high in SERPs also means websites can beat their competition, and achieve higher conversions.
While there are a wide range of factors that affect a website’s position in SERPs, there are few that are the most important. These include:
There are lots of ways that a website can boost its position in SERPs. Below are some of the key techniques.
Building up a good network of backlinks will certainly boost your position within SERPs. This is because quality backlinks ensure the trustworthiness of websites, and count as an indicator of a website’s value.
Backlinks can be built through writing guest blogs for websites with similar content or products, and promoting your content on your social media platforms.
Search engines are constantly evolving, and can now understand user intent. For this reason, topic clusters or keyword clustering are important and prioritised by Google’s algorithm.
Topic clusters allow a single page to target multiple words. Integrating these semantically linked keywords helps websites deliver the information that the searcher is looking for.
Rich snippets are now a vital component for achieving a higher position in SERPs and can lead to higher click-through rates.
Using a structured data markup like this allows a website to provide more information to the searcher before they click on a web page, whether this is through providing ratings, visual elements, or location.
Focusing efforts on high-quality content is essential for increasing your position in SERPs.
Content should be original, valuable and easy to read.
It is also important for content to comply with EAT.
It should be noted that Google tends to favour long-form content that is extensive and informative. However, you shouldn’t force a high word count if your content doesn’t need it.
It’s also essential to keep an eye on the competition, and strategise how to beat them. To do this, website’s should conduct competitor analysis. There are a range of tools on the web that can assist you with this task. These include:
Trying to rank higher in SERPs to no avail? We could help you figure out why - contact us for a free strategy session and we’ll figure out a plan of action for you.
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