The Panda algorithm targets any factor that will undermine user experience and reduce the quality of a web page. Below are some of the main factors:
The Panda update was initially created to combat 'content farming'. This is when a website produces lots of content with the core purpose of fulfilling SEO for algorithms.
Low quality content is a big trigger for Panda. This includes keyword stuffing, thin content, poor grammar and spelling, poorly researched content, and content from unverified sources, to name a few.
Another factor that will see a Panda waddling your way is a high ad-to-content ratio. Panda cares about high quality content.
If your site is bombarding the end-user with a high quantity of ads that distracts from the content, then things aren’t looking good for you.
Pillar pages are good for SEO for three main reasons.
There are two main types of pillar page.
Perhaps the more important of the two, this kind of pillar page is the one that delves into detail on a particular subject/topic. It also usually downloadable.
A resource pillar page is a reference page that is bookmark-able. It contains lots of internal and external links, including links to other pillar pages. It also includes both gated and ungated content.
Creating a great pillar page is not a small or easy task, especially when they are so important for ranking. There are a lot of things to consider. Below are some essential components.
Visitors to your site should be able to navigate this page with ease. Include an anchor-linked table of contents at the top of this page that allows the end user to find the specific content they are looking for.
Also be sure to include a ‘back to top’ button to optimize UX, and make it mobile-friendly.
Create long-form content that showcases your expertise, knowledge and insight into a topic or product. Include data, examples and evidence but maintain a high readability score.
Additionally, once you have found a topic related to your brand or product, conduct keyword research to ensure that it is optimized for a specific target keyword.
Including internal links on your pillar page means end users can access supporting material in sub-topic pillar pages, and elsewhere on your site. It also means your site is easier to crawl and index.
Include links to legitimate and relevant sources that enhance your page authority. This is key, and backed up by research from HubSpot, which found the more external links on a pillar page, the higher the ranking in SERPs.
Visual aids add another level of interest on top of engaging content. Pillar pages should be visually stunning, but not over complicated. Including interesting infographics and pictures relevant to the pillar page content can really entice the end user.
Don’t forget to optimize these visual aids and include image alt text that includes the target keyword.
Want to find out how to create the perfect pillar page? Book a training session with us today!