An SEO friendly URL is a URL that is optimised to rank highly in SERPs and fulfil the searcher’s needs and queries.
SEO friendly URLs are important for a few reasons. They help both users and crawlers understand the content of your web page, and discover its relevance. They also help to instate a website hierarchy.
When a URL is optimised for search engines, it will be easier to crawl and rank higher in SERPs, meaning your website will have higher visibility, a better click-through-rate, more traffic and decreased bounce rate.
There are a few fundamental rules to follow when creating your URL to make sure it is SEO friendly.
You need to make sure your URL is focused and easy to read. In order to ensure readability, get rid of function words, stop words and verbs. It should also be kept as short as possible, because Google cuts off URLs after 512 pixels.
Additionally use hyphens to separate words, rather than underscores.
This goes hand in hand with focus. Including dynamic URL parameters may result in your URLs appearing truncated in SERPs in addition to appearing unprofessional to end users.
They have their place, but when creating URLs from an SEO standpoint, it’s best to avoid them where you can.
Conduct top notch keyword research and then integrate target keywords relevant to your page content into the URL. This will demonstrate your page’s relevancy to the searcher’s query, and has been shown to heavily influence whether or not a searcher will click.
Doing this ensures that your page delivers on what it advertises in SERPs. This means increased page authority, which will be rewarded with more traffic and higher ranking.
This is also an essential factor when creating an SEO friendly URL. Using .com or .co.uk will assure the end user that your website is reliable and legitimate.
This may have been a more popular technique back in the day but it’s not looked upon fondly in 2020. Not only does it overcomplicate your URL, but it also makes it more difficult to update your page. And, good SEO is all about quality and fresh content.
Creating the perfect URL is not an easy task, but there are tools out there to help you.
Have a sneaking feeling that you’re going to need to overhaul your site’s URLs?
If the job seems too daunting - do get in touch with us and we could pair you with a team that can make the task more manageable for you.
In the meantime, for other SEO help - why not head on over to our training courses where our tips and strategies can help you beat the competition.