Meta tags are descriptive tags which search engines use to place web pages in their index.
There are a few different types of meta tags, some more important than others:
The title tag is the first thing presented to a searcher, which introduces a web page. This should be unique for each page on your website and around 55 characters.
Alt text serves two functions. Because crawlers can’t view images/videos, alt text serves to inform the crawler there are visual elements on the page.
It also informs users that there is an image on the page when it doesn’t load, by providing a textual description.
An additional benefit is that it helps users who are visually impaired read the image.
This tag serves to inform the crawlers which pages should be indexed, and which should not be indexed. It is used primarily to prevent the indexing of single pages.
Header tags are used to divide up content into sections and structure a web page. This aids readability and also helps crawlers understand and navigate the content on your page.
It allows the web page creator to determine how their web page appears to a mobile user in terms of width and scale.
A canonical tag works by telling the search engines which pages should be put forward to SERPs when there is more than one identical page or an almost identical page.
This can prevent duplicate content.
Meta tags are important because they inform how your web page appears in SERPS. Your title tag and meta description convey your brand and relevancy to the searcher’s query. This in turn affects click through rate, traffic and engagement.
Other tags such as the robots meta tag and image alt tags, tell the crawler key information about your site and whether or not certain parts should be recognised and indexed.
There are a variety of ways that you can optimise your meta tags. Below are some of the key ways:
Don’t feel that you’re doing your best regarding the meta tags on your site? Why don’t we take a look for you? Book a call with us today and we’ll help you reach your potential.
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