Duplicate content refers to content that is similar or identical to content elsewhere on your domain or other domains.
There are lots of different types of duplicate content, however they can be divided into two kinds.
While Google doesn’t directly punish duplicate content with a Google penalty, it does hurt your SEO. This is because Google perceives duplicate content as a signal to determine the quality of a website.
If a website is loaded with content that is repeated and reused, Google will assume that the website has little to offer the user.
Duplicate content is usually an indicator of thin and poorly researched content, and Google will not prioritise this on SERPs, causing you to fall in the rankings.
Moreover, when there are multiple versions of the same content over different pages or domains Google crawlers struggle to identify which version to prioritise and index.
There are a few different ways you can avoid duplicate content encroaching on your site’s success.
The best way to avoid duplicate content is to create fresh and unique content that has a high level of expertise, authority and trustworthiness. This will provide more value to the end user, and see your website climb the rankings
Similarly, if you want your pages to be visible to users, but not the bots, attach a noindex tag to ensure that the crawlers don’t index your page to appear in SERPs.
If you become aware of another website using your content and claiming it as their own, report it using a DMC Takedown Notice.
Use a 301 redirect to redirect traffic to your most recent content. This will prevent old versions of your URL appearing in SERPs.
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