When a site receives a penalty, it will be sent a manual action report through Google Search Console.
There are 2 types of Google penalties. Both will land you in a world of trouble.
A manual penalty is instigated by a Google Reviewer when a website makes manual changes that violate quality guidelines. When this happens, a notice is issued via the site’s Google Search Console.
An algorithmic penalty is issued when Google updates its algorithmic filters to address endemic issues.
While Google penalties mean that there are fewer duplicated sites, and a higher quality user experience, they can have a huge impact on unsuspecting businesses and companies.
Google penalties lead to a significant drop in rankings. This leads to less traffic to a web page, which ultimately means less exposure. And that’s not good.
There a few signs to help you discover if your website is on its way to a Google penalty. If your search rankings for keywords have fallen this isn’t a good sign.
A significant indicator however is if your page has been de-indexed.
There are some simple rules to follow if you want to avoid a Google penalty.
Once you discover you have received a Google penalty, you must spring into action to avoid falling further in rankings and to remedy the situation.
A manual penalty is typically caused by either unnatural links from your site, or unnatural links to your site. But this is quite easy to resolve.
Once these issues have been resolved, simply request that your site be re-indexed. This should improve your site’s ranking.
There are quite a few tools out there to help navigate the treacherous land of the Google penalty. Some of these tools include:
Have you received a Google Penalty and don’t know what to do next? You should book a call with us and we’ll match you with a team that can get you out of this sticky situation!