What Is User Experience (UX)?
User experience (UX) is the experience a user has whilst using a website, app or software application. It focuses on having an understanding of your users, what they want, what they value, their abilities, and their limitations.
User experience (UX) aims at improving the quality of the user’s interaction with your product(s) and any related services.
How Important Is User Experience?
You must work on your digital marketing strategy to attract more leads. But when it comes to converting them into loyal customers, it’s all about user experience.
People use products and services because they expect a certain benefit. They have a problem they need to solve with a simple solution.
And user experience helps you understand their preferences and behaviours when interacting with the solution you offer.
There are endless examples of good and bad user experience.
But here are some statistics to show just how important it is:
What Makes a Great User Experience?
There are many facets to consider when thinking about user experience design. Each aspect has a certain influence on the overall interaction. And they all work together to provide users with the best experience possible.
Keep in mind is that user experience (UX) is a process, and its development differs from one company to another.
But, there are some basic tangible steps you can take to provide a great UX for your customers.
1. Knowing Your Audience
Getting started with user experience?
Understanding your audience should be your priority.
You must learn what your customers want and expect from the experience. Because that allows you to adjust your identity, tone, and values to serve them best.
You wouldn’t take a corporate and sales-y angle whilst trying to sell rock climbing classes to students.
2. Style Guide
Having a consistent brand image is important for creating a memorable user experience. That’s why every business must choose a professional style guide to represent its brand.
A style guide must include information about:
- Writing tone
- Imagery
- Visual elements
- Colour
- Font
- Shapes
This way you’re not likely to catch your audience off guard with a landing page that doesn’t seem congruent with the rest of your site that they may be familiar with.
3. Interface Testing
Once you’re done designing your user interface, the real work begins. And this is the most efficient way to improve your metrics at lower costs and in a shorter time.
There are basic rules for providing a better UX, but human perception is a complex subject. Thus, we're nowhere near understanding it to the fullest for the time being.
Thankfully, we can always test humans and learn from them.
Testing to see how users are interacting with what you offer allows you to fix your shortcomings quickly.
4. Surveys
Surveys have been around for centuries for one simple reason - they work!
Asking your audience for suggestions will bring amazing ideas to your attention. By creating a simple survey, you’ll end up with lots of solutions for how to make your products and services better.
How Can We Help?
Need to improve the user experience on your website? If you contact us today then we’ll book you in for a free strategy session to put together a personalised for you and your team.
If you don’t have a team then take advantage of our matching service where we can pair you with an awesome marketing team to implement your new strategy.
In the meantime, keep up to date with the latest marketing practises by signing up to our training courses. Everything you learn can be implemented as soon as you’re finished so there’s no hanging around for other people!
