The process of tracking a website's search engine ranking positions for a chosen set of keywords or search queries.
Keyword rank tracking is important for a whole range of reasons:
There are two main ways to conduct your rank tracking.
By using the Google Search Console, you can gather key data including how your keywords are performing over time. This can be accessed under the ‘Performance’ tab.
Other tracking tools go into more detail about ranking data, touching upon search volumes, historical data, and display how different metrics effect ranking.
There are a range of great online tools that can help you with the task of rank tracking.
You need to ensure that you take into consideration current data and compare it with historical data in order to get an overall impression of keyword ranking.
Geographical location data is also essential when conducting this kind of analysis, as well as conducting separate ranking traffic for mobile devices.
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