Rank Tracking (SEO)

What Is Rank Tracking?

The process of tracking a website's search engine ranking positions for a chosen set of keywords or search queries.

Why Is Rack Tracking Important?

Keyword rank tracking is important for a whole range of reasons:

• It allows you to analyse how effective your keyword strategy is. If you make a change to your strategy and see a dramatic rise in ranking, this is a strong indicator that your keyword strategy is working.
• You can keep an eye on how your competitors are doing. Are they beating you in the rankings for high-volume purchase intent keywords? Finding out this information can help you make the necessary changes to your campaign.

• You’ll be able to identify any issues with traffic. If you have significantly dropped in the ranking, you may have been hit with a negative SEO attack, or perhaps you have taken part in black-hat SEO techniques. Have you been penalised by Google?

• It can help you discover pages that are under-performing on your website and incite you to improve the content and alter target keywords.
• You can make more money. By identifying which pages have the highest conversions, you can redistribute your efforts in order to discover new keyword opportunities that will drive sales.

What Are Some Rank Tracking Best Practices?

There are two main ways to conduct your rank tracking.

1. Use The Google Search Console

By using the Google Search Console, you can gather key data including how your keywords are performing over time. This can be accessed under the ‘Performance’ tab.

2. Use A Tracking Tool

Other tracking tools go into more detail about ranking data, touching upon search volumes, historical data, and display how different metrics effect ranking.

There are a range of great online tools that can help you with the task of rank tracking.

• Authority Labs
• SEMrush
• Moz
• RankWatch
• WhiteSpark
• SEOprofiler
  

You need to ensure that you take into consideration current data and compare it with historical data in order to get an overall impression of keyword ranking.

Geographical location data is also essential when conducting this kind of analysis, as well as conducting separate ranking traffic for mobile devices.

How Can We Help? 

Looking to keep a closer eye on your rankings in SERPs? If you need a team to get involved then we can pair you with someone that will meet your needs.

If you already have a team - why not send them to our training courses where they can learn our tried and tested SEO strategies that will help boost your rankings.