Search Engine Optimization

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Search Engine Optimization

What Is Search Engine Optimization?

Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.

Why Is Search Engine Optimization Important?

Search Engine Optimization is important for a whole host of reasons. 

Good SEO is a long term strategy that ensures a website will be user-friendly, with easily accessible content. 

Creating a positive user experience means providing key information in fewer clicks, which leads to higher engagement, increased dwell time and better rankings This in turn improves your website’s authority and chances of showing up on page 1. 

In terms of results, it can take up to a year to see the full effect of your SEO efforts. 

However, when utilising fast-growth, white-hat SEO strategies; it can take as little as 90 days to begin generating quality traffic, leads and sales. 

Where Can I Find Tools for Search Engine Optimization?

There are lots of tools out there to help you optimize your website for SEO. Here are a mix of some free and paid SEO tools we recommend:

How Do You Do Search Engine Optimization?

When it comes to optimizing your website for searches, there are a lot of factors at play (over 200), and quite a few things to consider. Below are some of them:

1. Create Quality Content

Compelling, quality content is the foundation for SEO success. 

A website needs to ensure that it answers the searcher’s query and avoids automatically generated content. And remember, you’re writing first and foremost for the user and not the bots.

2. Proper Keyword Research 

Keyword research is essential for optimizing content and making sure you’re easily found through search engines. 

When selecting the right keywords consider what you’re selling, what information you’re conveying and what services you provide. 

Incorporate this throughout your website. And remember, this is a constantly evolving landscape, so performing keyword research just once won’t cut it. 

3. On-Page SEO

Incorporate keywords into: 

The title tag, and meta description are key features you must never ignore in your SEO strategy. 

The title tag instantly notifies Google about who you are. This is where you should include basic information such as your business name or page title and relevant keywords. 

The meta description will appear below this and should go into further detail about your services.

screenshot serp huffington post meta description title tag - search engine optimization

You should be sure to avoid keyword stuffing though. This will have a negative impact.

There are other on-site elements that impact your website’s performance too. 

Internal links are key for SEO, not only do they allow for easier navigation of a website, but they also help search engines to identify pages of most importance. 

Finally, bold text allows for key information to be highlighted, while header tags divide up sections on a website.

How Can We Help?

Want to learn how to put all of this into action and more? 

Book a training session with us today for all of your SEO needs! Or, if you’re looking for an SEO provider, why not hit up our matching service

Head over to our blog to find out more ways to optimize your content.