Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.
Why Is Search Engine Optimization Important?
Search Engine Optimization is important for a whole host of reasons.
Good SEO is a long term strategy that ensures a website will be user-friendly, with easily accessible content.
Creating a positive user experience means providing key information in fewer clicks, which leads to higherengagement, increased dwell time and better rankings This in turn improves your website’s authority and chances of showing up on page 1.
In terms of results, it can take up to a year to see the full effect of your SEO efforts.
However, when utilising fast-growth, white-hat SEO strategies; it can take as little as 90 days to begin generating quality traffic, leads and sales.
Where Can I Find Tools for Search Engine Optimization?
There are lots of tools out there to help you optimize your website for SEO. Here are a mix of some free and paid SEO tools we recommend: