Automatically Generated Content

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Auto Generated Content

What Is Auto-Generated Content?

Auto Generated content is programmatically created content via code for the purpose of publishing and indexing large amounts of pages in SERPs. Not all auto generated content is inherently "black hat".

What Types of Auto-Generated Content Are Harmful?

Google have listed a few examples of what they consider auto generated content. These examples include:

  • Content that has been translated automatically by a machine without being reviewed by a human eye prior to publishing
  • Bringing together content from a range of sources and publishing it without making it unique or different to its original form
  • Content that is generated automatically from scraping RSS 
  • ‘Markov chain’ generated content, named so due to it following the 'Markov property' rule. This content is auto generated using content that already exists and creating new variables based on probability. It's a bit like the auto-predict function on your phone.

The Impact of Auto-Generated Content on UX

Google values content that is useful, original and unique, in order to provide a good UX (User Experience). Auto generated content conversely provides end users with a poor UX.

They usually contain recycled information which makes for difficult, robotic reading.

Additionally, this content is usually of low quality, and poorly optimised.

Therefore, while websites may use auto generated methods to pad out thin content and boost ranking in SERPs, it can have the opposite effect. 

If a searcher is unimpressed by your content, and finds it lacking, they are unlikely to stay on your website. This leads to higher bounce rates and lower dwell times.

What Will Happen If You Automatically Generate Content?

Using software, tools or programs to create auto generated content can land you in trouble with Google’s Panda algorithm which tackles low-quality content. 

When this happens, your website is penalised at domain level, leading to a significant drop in rankings, resulting in less organic traffic.

Let's be clear, not all auto-generated content is harmful. Depending on your business, a mix of naturally created and auto-generated content may be the ideal way to create and publish content.

For example, a finance comparison website which scores products across a wide range of criteria and aggregates the data needs some auto generated content to act as the skeleton where everything else sits on.

How Can You Avoid Using Auto-Generated Content?

Don’t be lured in by mass auto-generated content as a quick fix. Instead utilise white hat SEO techniques to create high-quality and valuable content.

1. Create High-Quality and Valuable Content

Focus on creating content for the user, not bots. Fill your pages with well researched content that provides useful information to the searcher. Remember, quality is more important than quantity.

Produce content that is error free and easy to read to ensure it is accessible to a broad audience.

2. Create Original Content

Zone in on what makes you different from your competitors. What is your brand? Capitalise on this and embrace your originality. Can you provide a different perspective to a well-known topic? What is your unique selling point?

3. Create Content With Targeted Keywords

Websites with great content have conducted in-depth audience research, topic research and keyword research and incorporated targeted keywords into their content.

Doing proper keyword research ensures you reach the right audience, helping you to rank higher in SERPs for your niche

4. Make Your Content Visually Appealing 

Searchers are more likely to engage with a site’s content if it is aesthetically appealing. Incorporate images and video into your content to improve its appearance and professionalism.

Don’t forget to optimise your images and include image alt tags so they are easier to crawl.

How Can We Help?

Considering using auto generated content? Do your due diligence and proceed with caution.

Get in touch and we could pair you with a team recommended by us to overhaul your site and its content.

Whilst you wait, you can check out our training courses to get a head start on some white hat SEO techniques that will generate residual organic traffic which compounds over time.