A Google Crawler is the name of the automatically programmed internet robot that Google uses to find, review and track new content. It discovers new content through jumping from internal and external links. Google’s lead crawler is the Google Bot.
Google crawlers are important because they determine what results will appear on SERPs.
A Google crawler will scour the web and find a web page. If it is an interesting and reliable web page, optimised for keywords, with good page navigation, it will have a higher crawl rate limit and a higher crawl demand.
This means it will be added to Google’s index more quickly, attract more traffic, and rank higher in SERPs.
When you find out that Google isn’t crawling your site, it can be pretty worrying.
But don’t fly off the handle, simply find out why, and then amend the situation.
Here a few reasons why those creepy crawlies might not be interested in your site.
Crawlers don’t go in blind; they are looking for certain things. This includes updated content, easy navigation (internal and external links), speed and load time, structured data and word to HTML ratio.
If your site is uncrawlable, because it doesn’t deliver on these factors, you won’t be indexed.
Internal links are essential on a web page because they aid navigation and create an information hierarchy. If your website is missing internal links to important pages, they won’t be indexed, which means you will not rank for them. This means less traffic and that’s not good.
This one’s tough. If you’ve been removed from Google’s index, this can indicate a few things, unfortunately none of them good.
Due to this flagging, you may have been de-indexed altogether, or received a Google Penalty.
All things considered, it’s pretty clear that in order for your website to succeed, you need to make it as crawlable as possible. Below are some things you can do to increase your site’s crawlability.
Worried that the Google crawlers aren’t able to get the best of your website? You may have some issues that we could help you with.
Contact us today and we’ll pair you with a team that can take a close look at your site and set you off in the right direction.
In the meantime, why not head on over to our blog where you can learn about the latest in SEO and marketing.