Indexing is the process by which Google crawlers store and categorise information and content they find on websites, ready to be displayed in SERPs.
Ensuring your website is optimised to be indexed is essential, because it determines whether or not your website will appear in SERPs.
If you have not optimised your site correctly, important pages may not be indexed, or alternatively elements of your website that you don’t want to be discoverable in SERPs will show up.
They then process this information and analyse it based off a range of factors including the quality of the content, keywords, meta tags and the number of words on a page. This information is then stored, to later be displayed in SERPs.
It is important to ensure that you make a crawler’s job as easy as possible, and don’t put any obstacles in the way that prevent your site from being indexed.
Some best practices include:
This is a good way of checking whether or not your pages are being effectively crawled. If you find your pages aren’t being crawled, you can act accordingly to make sure that the right pages on your website are being indexed quickly.
This will ensure that the crawlers are able to locate the right pages on your website and avoid the ones you don’t want to be seen. Here using robot meta tag and canonical tags is key. It will also help you to prioritise the pages that are most important.
You can influence indexing directly by using Google Search Console, entering the URL you want the Google bot to visit, and press fetch. This will instigate crawlers to visit your site and index it quickly.
Not sure that you’re getting the indexing of your site right? If you contact us today, we can match you with a marketing team that will scour your site for problems and help you fix them.
In the meantime, why not join one of our training courses where you can learn our favourite SEO practises and implement them upon completion.