Search intent can essentially be defined as the goal of the searcher, when they search a query into the search engine.
There are 3 main types of search intents, these are:
When a searcher is looking for information about a particular topic, or seeking an answer to a specific question.
When a searcher types in a query in order to find a specific web page or website.
When a searcher is seeking to making a purchase, and is looking for a product or company.
Search intent can essentially be defined as the goal of the searcher, when they search a query into the search engine.
Optimising your website for search intent is important because if a searcher sees that your website relates to their search query, they are more likely to click on your link in SERPs.
More clicks, means more traffic, higher dwell time and a higher conversion rate. This ultimately leads to a higher ranking in SERPs.
If your page is really good, you might even turn up as a featured snippet in SERPs.
There are different ways to optimise your website based on the different kinds of search intent. However before we get on to that, you must take a look at what is already out there.
Take a look at your competition’s content and see how you match up in terms of ranking for certain keywords.
Make sure you have a fast page speed, that you have optimised your website for the mobile user and assess whether it is easy to navigate. Then, take a look at making the following changes.
For this kind of search intent, in order to effectively fulfil the searcher’s query you must provide an easy to understand and concise answer. You can do this by dividing up your page content into digestible chunks.
Obviously, optimising for navigational search intent is a tricky one, because you won’t get traffic if you are not the website or brand that the searcher is specifically looking for.
However, to help searchers find you, make sure to integrate branded keywords into your meta tags, URL and throughout your content. But don’t keyword stuff.
This one is pretty simple. Your landing page should clearly outline what it is you’re selling, and how your particular product will benefit the customer and fulfil their transactional search intent.
Just not quite sure exactly what your users are searching for?
We can certainly help - contact us and we’ll put you in touch with a team that can provide you with professional insight and an action plan to implement so you can give your customers what they want.
