Remarketing is the act of sending marketing messages to prospects, leads or customers who have already been marketed to previously - usually resulting in higher conversions and lower ad spend.
The way remarketing works is very simple. The first step is to install a cookie into users’ browsers using a simple piece of code often provided by retargeting tools.
A cookie stores small amounts of non-personal information about users who visit a website. For example, the pages they visited on the website or the products they looked at.
I’m sure you receive alerts to “accept cookies” when you visit websites all the time.
This information is what remarketing tools rely on to create ads.
With this in place, you can set up your remarketing campaigns using various remarketing platforms like Google Ads remarketing (more tools later in the article).
Users who take certain actions on your website henceforth will start being targeted with ad campaigns.
Remarketing can be a very useful marketing strategy for your business if done right.
A lot of people won’t convert the first time they visit your website - but that’s fine.
The good thing is now they are familiar with your brand and should recognise it easily. This is where remarketing comes in.
With remarketing you can:
Because you know the actions people took on your website, you can target them with ads that are exclusive to them alone. The more personal an ad is, the more people are likely to resonate with them.
For example, let’s say you own an e-commerce store and a user adds a couple of items to their shopping bag but leaves your website afterwards without paying.
You can target this user with a one-time limited discount offer in a bid to get them to complete their order.
Statistics show that only 2% of first time visitors convert. This means for every 100 people, only 2 people are likely to take the action you desire.
What happens to the 98%? They may come back or they never will.
However, you can use remarketing to get these people to return to your website. According to research by WordStream, a lot more users convert after seeing an ad multiple times.
Sometimes, all it takes is a little reminder for people to convert.
As a business it’s always important to stay in the minds of your customers and potential customers.
By continuously targeting your users through remarketing, they’re constantly aware of your brand.
Leads are more likely to become customers and existing customers will also most likely to buy from you repeatedly.
There are several tools out there that you can use to create remarketing campaigns for your business.
Below, we’ve listed some of the best in no particular order.
If you need help developing a remarketing strategy for your business then we can help you. Contact us today for a free strategy session to get you back in the game.
If you like what you see then we can match you with an awesome team to take a closer look at your marketing plan and implement tried and tested marketing practises to boost it.