What Is Remarketing?
Remarketing is the act of sending marketing messages to prospects, leads or customers who have already been marketed to previously - usually resulting in higher conversions and lower ad spend.
Benefits of Remarketing
Remarketing can be a very useful marketing strategy for your business if done right.
A lot of people won’t convert the first time they visit your website - but that’s fine.
The good thing is now they are familiar with your brand and should recognise it easily. This is where remarketing comes in.
With remarketing you can:
1. Create More Personalised Ads
Because you know the actions people took on your website, you can target them with ads that are exclusive to them alone. The more personal an ad is, the more people are likely to resonate with them.
For example, let’s say you own an e-commerce store and a user adds a couple of items to their shopping bag but leaves your website afterwards without paying.
You can target this user with a one-time limited discount offer in a bid to get them to complete their order.
2. Increase Your Conversions
Statistics show that only 2% of first time visitors convert. This means for every 100 people, only 2 people are likely to take the action you desire.
What happens to the 98%? They may come back or they never will.
However, you can use remarketing to get these people to return to your website. According to research by WordStream, a lot more users convert after seeing an ad multiple times.
Sometimes, all it takes is a little reminder for people to convert.
3. Increase Brand Awareness
As a business it’s always important to stay in the minds of your customers and potential customers.
By continuously targeting your users through remarketing, they’re constantly aware of your brand.
Leads are more likely to become customers and existing customers will also most likely to buy from you repeatedly.