What Is Social Media Monitoring?
Social media monitoring is the process of monitoring brand health, keywords and competitor activity on social media platforms.
How Does Social Media Monitoring Work?
Social media monitoring is a very simple concept - it’s a two-step process.
The first step is to identify what you want to track. It could be your brand, a competitor, a particular product or a particular topic.
You can even track multiple things together.
For example, you can track your own brand against your competitors to see which one gets the most mentions on social media.
Once you’ve decided on what you’re tracking, the next thing is to pick an effective tool to help you with the process.
There are several tools out there for social media monitoring (we’ve suggested the best ones in our opinion later on).
Each has their unique features. Depending on what you’re tracking, you’ll want to pick a tool that does it accurately.
Once you decide on your tool, you can set it up and start monitoring. Most tools are fairly easy to set up and require no technical skills.
Why is Social Media Monitoring Important?
There are a couple of reasons why you should invest in social media monitoring.
Everyone and their mother uses the internet. There’s a 99% chance that your customers are discussing your brand or products online.
It could be in a negative way or positive way; if you don’t monitor, you’ll never find out.
By monitoring, it puts you in the driver’s seat of your brand’s online reputation.
For example, if there’s a negative conversation around your brand, you can quickly step in and fix things before they escalate.
In the same way, it can provide you with data on how your competitors are doing online.
You can use this data to your competitive advantage.
Great Social Media Monitoring Tools
There are countless social media monitoring tools out there. It can be overwhelming to choose so we’ve done the hard work for you by putting together a list of the best tools you can use.
In no particular order, here are our recommended tools to use:
First on our list is Hootsuite. Hootsuite is a fully fledged social media management tool.
Monitoring is one of the amazing features Hootsuite provides.
With Hootsuite’s monitoring feature you can set up custom social media streams, search by keyword, hashtag, or location, and also assign multiple team members to the monitoring task.
Hootsuite pricing starts from USD $29/month.
Second on our list is Mention. Mention provides multiple online monitoring and analytics solutions.
With Mention, you can track relevant conversations around your brand through social media and web sources like blogs, online forums, news websites, and reviews platforms.
The tool also has features to help you with competitive analysis and brand management.
Pricing starts from Free to USD $450+/month.
Buzzsumo is another great tool for monitoring your brand, competitors, or topics online.
Just like most of what we’ve mentioned already Buzzsumo allows you to create alerts for what you want to track by using relevant keywords.
One unique feature Buzzsumo monitoring offers is backlink tracking.
You can see every time someone links to your blog or website. This is particularly useful for building relationships and tracking growth.
Buzzsumo plans start from USD $99/month to USD $499+/month
How Can We Help?
Are you worried that you’re not up to date with what is being said about your brand? If you’ve tried everything above and are still stuck then contact us and we can help.
In the meantime, check out our training courses for a step by step guide on how to boost your marketing efforts.