Social Media Monitoring

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What Is Social Media Monitoring?

Social media monitoring is the process of monitoring brand health, keywords and competitor activity on social media platforms.

How Does Social Media Monitoring Work?

Social media monitoring is a very simple concept - it’s a two-step process. 

The first step is to identify what you want to track. It could be your brand, a competitor, a particular product or a particular topic. 

You can even track multiple things together. 

For example, you can track your own brand against your competitors to see which one gets the most mentions on social media.

Once you’ve decided on what you’re tracking, the next thing is to pick an effective tool to help you with the process. 

There are several tools out there for social media monitoring (we’ve suggested the best ones in our opinion later on). 

Each has their unique features. Depending on what you’re tracking, you’ll want to pick a tool that does it accurately. 

Once you decide on your tool, you can set it up and start monitoring. Most tools are fairly easy to set up and require no technical skills.

Why is Social Media Monitoring Important?

There are a couple of reasons why you should invest in social media monitoring. 

Everyone and their mother uses the internet. There’s a 99% chance that your customers are discussing your brand or products online. 

It could be in a negative way or positive way; if you don’t monitor, you’ll never find out. 

By monitoring, it puts you in the driver’s seat of your brand’s online reputation

For example, if there’s a negative conversation around your brand, you can quickly step in and fix things before they escalate.

In the same way, it can provide you with data on how your competitors are doing online. 

You can use this data to your competitive advantage

Tools to use to Monitor your Social Media

There are countless social media monitoring tools out there. It can be overwhelming to choose so we’ve done the hard work for you by putting together a list of the best tools you can use.

In no particular order, here are some recommended tools to use:

1. Awario 

Awario Home Page - Social Media Monitoring

Awario is a tool that helps businesses monitor discussions and manage their reputation across social media platforms and the web. This tool constantly crawls major social media platforms (Facebook, Instagram, Twitter, YouTube, Reddit, etc.) and millions of blogs, news sites, and forums, and if your business/brand name is found anywhere, it will let you know.

With Awario, you can learn more about your target market and gain insights on your competitors. You can pinpoint what your customers want and identify opportunities to improve the quality of your product. You can also encourage customer engagement by using this tool to track down product influencers and reviewers to test and advertise your product.

The tool lets you join online forums and discussions, comment on blogs and follow accounts and threads related to your business and industry. This enables you to communicate with customers and answer questions from skeptical customers who may have doubts about purchasing your products. 

2. Brand24

Brand24 Landing Page - Social Media Monitoring

Brand24 is a cloud-based tool that helps businesses find out what their potential customers are saying about their products/services, industry and competitors on social media. The tool tracks product- and industry-related keywords across major social media channels like Facebook, Twitter, Instagram, TikTok and YouTube.

The platform helps you deliver better customer experience by allowing you to give prompt replies to compliments and questions about your business. It can also alert you to any negative comments that you need to address before your brand's ratings go down.

In addition, Brand24 has built-in market analytics tools and integrates smoothly with Slack. 

3. Zoho Social

Zoho Social Home Page - Social Media Monitoring

Zoho Social is a tool that helps businesses grow their online presence by reaching the right audience at the right time. It works with online platforms like Facebook, Instagram, LinkedIn, and Twitter. Through its prediction engine/SmartQ, this tool allows you to automate and publish compelling content when your target audience is most likely to see it. The monitoring tools allow you to listen and engage with your customers in real-time and know what people are saying about your business. 

Zoho Social’s collaboration feature allows teams to work together to come up with better content. You can also share your social media performance with teams, allowing them to effectively plan their social media strategy.

4. Audiense

Audiense Landing Page - Social Media Monitoring

Audiense is a social marketing platform that helps businesses connect with their target audience and encourage them to take profitable actions. This tool boasts powerful features that can  help you gather accurate insights, increase your reach and implement effective social media marketing campaigns. 

With Audiense, businesses can easily segment both their existing audience and prospects. You can identify your audience, understand their behaviors, and recognize patterns and trends. This tool provides features that help you attract influencers and connect with communities to promote your business. 

Using Smart Audience Insights, this platform helps optimize your engagement with your customers and prospects. You can also track your organic and paid marketing campaigns easily.

5. Buzzsumo

screenshot buzzsumo landing page - social media monitoring

Buzzsumo is another great tool for monitoring your brand, competitors, or topics online.  Just like most of what we’ve mentioned already Buzzsumo allows you to create alerts for what you want to track by using relevant keywords. 

One unique feature Buzzsumo monitoring offers is backlink tracking

You can see every time someone links to your blog or website. This is particularly useful for building relationships and tracking growth.

Buzzsumo plans start from USD $99/month to USD $499+/month

6. Hootsuite

screenshot hootsuite landing page - social media monitoring tool

Hootsuite is a fully fledged social media management tool. Monitoring is one of the amazing features Hootsuite provides. 

With Hootsuite’s monitoring feature you can set up custom social media streams, search by keyword, hashtag, or location, and also assign multiple team members to the monitoring task.

Hootsuite pricing starts from USD $29/month.

7. Mention

Mention provides multiple online monitoring and analytics solutions. 

social media monitoring - screenshot of mention landing page

Mention provides multiple online monitoring and analytics solutions. With Mention, you can track relevant conversations around your brand through social media and web sources like blogs, online forums, news websites, and reviews platforms.  

The tool also has features to help you with competitive analysis and brand management.

Pricing starts from Free to USD $450+/month.

How Can We Help?

Are you worried that you’re not up to date with what is being said about your brand? If you’ve tried everything above and are still stuck then contact us and we can help.

In the meantime, check out our training courses for a step by step guide on how to boost your marketing efforts.