Search Snippets

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## What Is a Search Snippet? A search snippet, or Google snippet, is a generated extract of content from a web page that is presented in SERPs, drawn from a search term and collated from stored meta data. ## What Are the Different Kinds of Search Snippets and How Do They Appear? Snippets can appear in a few different formats, each having a different impact. ### 1. Standard Snippet A standard snippet is typically made up of your title, [meta description](https://growhackscale.com/marketing-glossary/meta-description-seo) and [URL](https://growhackscale.com/marketing-glossary/seo-friendly-url). This is a snippet in its most basic form. ### 2. Rich Snippet A rich snippet includes the basic information of a standard snippet, but also integrates ratings, pictures and extra information like location and availability. Rich snippets usually produce a higher [click-through-rate](https://growhackscale.com/marketing-glossary/click-through-rate-ctr) which means increased traffic, higher [conversion rates](https://growhackscale.com/marketing-glossary/website-conversion-rate-metric) and higher ranking. ### 3. Featured Snippet Featured snippets are selected by Google and appear at the top of [SERPs](http://growhackscale.com/marketing-glossary/serp). They are chosen to answer specific questions entered into the search bar. You have to work for this one. These kinds of snippets come in a few forms including: - Paragraph featured snippets - List featured snippets - Table featured snippets - Video featured snippets
## Why Are Search Snippets Important? Search snippets are important because they can be the difference between a searcher clicking on your website, or moving on to a more enticing one. If your snippet is visually appealing and contains relevant information with bolded keywords matching the search term/s then the searcher is much more likely to click. ## How to Optimise Search Snippets The techniques used to optimise search snippets vary depending on the type of snippet you are trying to optimise. ### 1. Optimising Standard Search Snippets Optimising standard search snippets is pretty simple. Make your [title tag](/marketing-glossary/meta-title-seo) unique and around 55 characters. Ensure your meta description accurately represents your site, optimised with keywords, without [keyword stuffing](https://growhackscale.com/marketing-glossary/keyword-stuffing) and a maximum of 160 characters. Create a URL that is both readable and hyphenated, with no capital letters, and include your [target keyword](/marketing-glossary/target-keyword). ### 2. Optimising Rich Snippets Rich snippets are taken from structured markup in a page’s HTML. There are a few different types of rich snippets which website’s must choose from. Some of the accepted data types include: - Products - Reviews - Event details - Recipes - Prices ### 3. Optimising Content to Appear as a Featured Snippet Getting your content to appear as a featured snippet is not easy. Essentially, you must be the best of the best, but there are somethings that you can do to increase your chances. Excellent [keyword research](http://growhackscale.com/marketing-glossary/keyword-research) will be helpful here, as well as social media research to find out what questions are regularly asked. Also, remember the key to appearing as a featured snippet, is providing a comprehensive but concise and easily digestible answer. Stick to the facts, and utilise images for an added edge. ### Tools to Help You With Search Snippets Some tools that can help with the creation of your search snippets are: - SEOMofo - Yotpo - Google’s Structured Data Testing Tool - WordPress’s Schema App Structured Data - Portent ### How Can We Help? Aiming to get some of your content into Position 0 but struggling to get there? Get in touch and we’ll match you with a team that can help you achieve your goals. In the meantime, why not check out [our training courses](https://growhackscale.com/academy) where you can find lots of our very best SEO techniques ready for you to learn and implement today.