A meta title is the descriptive title of a web page which search engines use in their index. Meta title tags have a maximum of 60 characters.
Meta title tags are important because they inform both searchers and search engines about the content of your page.
It heavily affects how many searchers click on your web page, and acts as their first introduction to your brand or company.
It is also an important on-page ranking factor, as the search engines use it to determine your relevancy to a searcher’s query.
Considering the importance of meta title tags, you need to make sure you don’t make any of the common mistakes when creating your own meta title tag. After all, it can be the difference between success and invisibility.
There are a few things that you can do to make the most out of your meta title tag. These include:
While you should avoid keyword stuffing, it’s a good idea to integrate your main keyword or target keyword into your title. This will demonstrate your relevancy to the search engine and be more helpful to the searcher.
As we’ve already mentioned the length of a meta title tag will have an impact on how well it does in SERPs. Aim to write around 50 characters or less.
And be tactical here, make sure the words that reveal most about the web page’s content go at the beginning, just in case you go over 50 characters and the search engine doesn’t show later sentences.
Make sure that your meta title tag accurately reflects the content on your website. When creating it think about your brand, your message and the audience you’re seeking to attract. Respond to this accordingly in your meta title tag.
Create a unique title for every different web page that you have. This will improve your search visibility.
If you’re all new to this and need some guidance about where to start with good meta titles - we can help you.
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