Meta Title Tag (SEO)

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Meta Title (SEO)

What Is a Meta Title Tag?

A meta title is the descriptive title of a web page which search engines use in their index. Meta title tags have a maximum of 60 characters.

Why Is a Meta Title Tag Important in SEO?

Meta title tags are important because they inform both searchers and search engines about the content of your page.

It heavily affects how many searchers click on your web page, and acts as their first introduction to your brand or company.

It is also an important on-page ranking factor, as the search engines use it to determine your relevancy to a searcher’s query.

What Mistakes Can Be Made When Creating a Meta Title Tag?

Considering the importance of meta title tags, you need to make sure you don’t make any of the common mistakes when creating your own meta title tag. After all, it can be the difference between success and invisibility.

  • Don’t stuff keywords in your title. Over-optimised titles comes across as unnatural and robotic. This will have the opposite effect than you intend
  • Not including a meta title tag is a big no-no. This gives a really bad impression to potential customers and searchers and will negatively affect your SERP ranking
  • Make sure that your title is not too long, and not too short. Both are bad for SEO
  • Duplicating any content is bad for SEO, and the same goes for meta title tags
  • Creating a meta tag that is irrelevant to the content of your web page will not do you any favours

How Can You Optimise a Meta Title Tag?

There are a few things that you can do to make the most out of your meta title tag. These include:

1. Integrate Target Keywords

While you should avoid keyword stuffing, it’s a good idea to integrate your main keyword or target keyword into your title. This will demonstrate your relevancy to the search engine and be more helpful to the searcher.

2. Keep It a Good Length 

As we’ve already mentioned the length of a meta title tag will have an impact on how well it does in SERPs. Aim to write around 50 characters or less. 

And be tactical here, make sure the words that reveal most about the web page’s content go at the beginning, just in case you go over 50 characters and the search engine doesn’t show later sentences.

3. Give Insight Into What Is on the Page

Make sure that your meta title tag accurately reflects the content on your website. When creating it think about your brand, your message and the audience you’re seeking to attract. Respond to this accordingly in your meta title tag.

If your content matches your title, it is more likely to be useful to the searcher. This will positively affect bounce rate and dwell time.

4. Make Every Title Unique

Create a unique title for every different web page that you have. This will improve your search visibility.

How Can We Help?

If you’re all new to this and need some guidance about where to start with good meta titles - we can help you. 

Contact us today and we’ll pair you with a team that can guide you in the right direction.

In the meantime, why not check out our training courses for SEO techniques tried and tested by us that you can implement immediately?