Best SEO Software & Solutions in 2023

Search engine optimization (SEO) is an essential distribution channel used to increase visibility of your business to your target prospects and customers.

With the right SEO software, you can optimize your website content, implement keyword research and analysis, monitor search engine performance, identiify opportunities to overtake competition and more. But with so many options available, it’s hard to know which products will give you the greatest return on investment.

Before purchasing new SEO software, it’s essential to conduct thorough research to ensure you’re getting the most bang for your buck. Here are the best SEO software solutions and tools for you to consider:

🏆 Recommended Product
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$119.95/mo - $449.95/mo
No available pricing
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research and more.
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#10
No-Trial
Free Trial
Transparent Pricing
$39/mo - $189/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$39/mo - $189/mo
No available pricing
SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects.
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#10
No-Trial
Free Trial
Transparent Pricing
$119.95/mo - $449.95/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$119.95/mo - $449.95/mo
No available pricing
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research and more.
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true
true
false
#10
No-Trial
Free Trial
Transparent Pricing
$49/mo - $129/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$49/mo - $129/mo
No available pricing
Mangools is a collection of 5 SEO tools for keyword research, SERP analysis, rank tracking, backlink analysis and SEO insights.
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#10
No-Trial
Free Trial
Transparent Pricing
$49/mo - $129/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$49/mo - $129/mo
No available pricing
Mangools KW Finder is the perfect tool for bloggers, affiliate marketers, SMEs or SEO agencies. Easily find keywords you can rank for plus long tail keywords with low SEO difficulty. KWFinder is the only keyword tool in the universe you will ever need.
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#10
No-Trial
Free Trial
Transparent Pricing
$44.99/mo - $114.99/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$44.99/mo - $114.99/mo
No available pricing
Frase is an AI-powered content writing assistant that helps users research and produce content that is optimised for SEO in minimal time.
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#10
No-Trial
Free Trial
Transparent Pricing
$119.95/mo - $449.95/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$119.95/mo - $449.95/mo
No available pricing
Research a database of 20 billion keywords to find new ranking opportunities in just a few clicks.
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false
#10
No-Trial
Free Trial
Transparent Pricing
Free - $99/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
Free - $99/mo
No available pricing
INK is an AI-powered content optimisation and generation platform that allows marketers to write SEO-optimised copy in a fraction of the time.
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true
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#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $299/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo - $299/mo
No available pricing
Surfer SEO is a content optimisation tool designed to help users write content that rank higher in SERPs.
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#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $199/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo - $199/mo
No available pricing
GrowthBar is an SEO software tool for entrepreneurs and marketers. It helps internet-enabled businesses — from blogs, to ecommerce businesses, to startups — uncover critical data points and recommendations.
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#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $299/mo
No available pricing
No-Trial
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Transparent Pricing
$29/mo - $299/mo
No available pricing
WebCEO is a next-gen Internet Marketing platform that provides you with 22 powerful tools for building your digital marketing presence.
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true
false
#10
No-Trial
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Transparent Pricing
$50/mo - $200/mo
No available pricing
No-Trial
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Transparent Pricing
$50/mo - $200/mo
No available pricing
SECockpit is an all-in-one tool for SEO monitoring, website optimization and link building.
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true
false
#10
No-Trial
Free Trial
Transparent Pricing
$109/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$109/mo
No available pricing
AccuRanker is a superstar SEO tool for accurate rank tracking. AccuRanker makes it easy to identify your top competitors as well as analyze their sites’ high performing content. Entering your competitors’ domain name, you’ll see your competitors’ rankings for target keywords and you’ll be able to compare it against your own.
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#10
No-Trial
Free Trial
Transparent Pricing
Free - $999/mo
No available pricing
No-Trial
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Transparent Pricing
Free - $999/mo
No available pricing
MarketMuse is an AI-powered content tool that assists users in researching, creating, and optimizing content faster.
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false
#10
No-Trial
Free Trial
Transparent Pricing
$79/mo - $2700/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$79/mo - $2700/mo
No available pricing
Rank Ranger is an SEO Tool with multiple features to help you monitor your SEO strategy.
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false
#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $69/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo - $69/mo
No available pricing
Netpeak Spider is a powerful desktop tool for fast and comprehensive technical audit of the entire website. The SEO crawler will find broken links and images and check for duplicate content. With the built-in website scraper you can use up to 100 conditions and four types of search parameters (contains, Regexp, XPath, CSS) and generate a site audit report in PDF with key aspects of SEO on page analysis, equipped with diagrams and graphics.
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#10
No-Trial
Free Trial
Transparent Pricing
$0/mo - $69/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0/mo - $69/mo
No available pricing
Netpeak Checker is a desktop tool for mass analysis and comparison of websites, based on 1200+ parameters of URLs.
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false
#10
No-Trial
Free Trial
Transparent Pricing
$69/mo - $499/mo
No available pricing
No-Trial
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Transparent Pricing
$69/mo - $499/mo
No available pricing
Serpstat is an All-in-one SEO platform which provides more than 20 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker and many more.
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#10
No-Trial
Free Trial
Transparent Pricing
$99/mo - $2,499/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$99/mo - $2,499/mo
No available pricing
Generate high quality, AI-written articles at scale. Upload thousands of keywords or titles, and generate SEO-optimised articles in just a few clicks
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#10
No-Trial
Free Trial
Transparent Pricing
$0/yr - $149/yr
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0/yr - $149/yr
No available pricing
The industry leading website crawler for Windows, macOS and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO site audits.
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false
#10
No-Trial
Free Trial
Transparent Pricing
$59/mo - $499/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$59/mo - $499/mo
No available pricing
Nozzle is an enterprise level SEO keyword rank tracker tool. Nozzle monitors your entire brand, including social media profiles and unlimited domain matches. Collect data from the whole SERP which enables you to see how you compare versus all the competition. You can see which domain and specific URL's own all the featured snippets, local pack listings, video pack listings, etc.
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#10
No-Trial
Free Trial
Transparent Pricing
$0/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0/mo
No available pricing
SEOquake is a search engine extension that alllows you to get key SEO metrics from websites
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#10
No-Trial
Free Trial
Transparent Pricing
$39/mo - $99/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$39/mo - $99/mo
No available pricing
WriterZen is the perfect tool to create traffic & revenue generating content solutions. Find and execute keywords and content that can quickly rank via golden keyword explorer, topic relevancy identification, and accurate content references delivery
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false
false
#10
No-Trial
Free Trial
Transparent Pricing
$99/mo - $800/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$99/mo - $800/mo
No available pricing
Insites is an amazing platform for selling digital services like websites, local directories, online advertising and SEO. Insites automates all your research into a single optimised platform, that you can choose to integrate directly into your CRM. Insites creates high quality, branded reports, presentations and proposals to help your team pitch more clients, more effectively
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#10
No-Trial
Free Trial
Transparent Pricing
$99/mo - $799/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$99/mo - $799/mo
No available pricing
DemandJump is a tool which shows marketers what their target audience is doing, what their competitors are doing and what actions they should take next. DemandJump's Insights Solution shows you the exact content to create to increase 1st-page rankings and drive outcomes.
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#10
No-Trial
Free Trial
Transparent Pricing
$45/mo - $450/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$45/mo - $450/mo
No available pricing
AuthorityLabs is an SEO software that allows marketers to completely automate SEO monitoring and rank tracking across web, local, and mobile.
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false
false
#10
No-Trial
Free Trial
Transparent Pricing
$100/mo - $400/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$100/mo - $400/mo
No available pricing
The #1 Platform for Website User Experience. Analyse with ease, optimise for impact, and monitor with assurance using the tools of the Ryte platform. The solution for teams working towards more traffic, improved usability, fewer legal risks and better conversion rates!
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#10
No-Trial
Free Trial
Transparent Pricing
$39/mo - $99/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$39/mo - $99/mo
No available pricing
SECockpit is a keyword research tool that helps users find profitable keywords for their organic SEO and paid Google ads campaigns.
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false
false
#10
No-Trial
Free Trial
Transparent Pricing
$0/mo - $149/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0/mo - $149/mo
No available pricing
SiteGuru is an SEO tool that tells you how to get more traffic, even if you're not an SEO expert. SiteGuru runs a weekly audit on your website and gives you a prioritized SEO to-do list.
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#10
No-Trial
Free Trial
Transparent Pricing
Free
No available pricing
No-Trial
Free Trial
Transparent Pricing
Free
No available pricing
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$79.99 - $199.99
No available pricing
No-Trial
Free Trial
Transparent Pricing
$79.99 - $199.99
No available pricing
A simpler way to grow your business. WooRank's tools give you actionable insight to help you optimize your online sales and marketing efforts.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$10/mo - $15/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$10/mo - $15/mo
No available pricing
Agency Analytics is an all-in-one reporting tool that allows marketing agencies to scale reporting with automation.
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false
#10
No-Trial
Free Trial
Transparent Pricing
$99/mo - $199/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$99/mo - $199/mo
No available pricing
Answer the public is a keyword research tool that gives you insights into what your target audience frequently searches for on the internet.
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false
false
#10
No-Trial
Free Trial
Transparent Pricing
No available pricing
No-Trial
Free Trial
Transparent Pricing
No available pricing
Shine a light on the digital world with Similarweb. The platform that helps business leaders, analysts, and marketers easily discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue. Our easy-to-use Digital Marketing and Research Intelligence products help you define your strategy and win more market share efficiently. Outpace your competition and industry by benchmarking your digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into your competitors’ online marketing strategy. You can even spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
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true
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#10
No-Trial
Free Trial
Transparent Pricing
$0 - $399/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0 - $399/mo
No available pricing
Ahrefs all-in-one SEO toolset can help you with competitor research, link Building, keyword research, website audits, content research and rank tracking.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $399/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo - $399/mo
No available pricing
SiteChecker is the most complete SEO website audit tool available. With this tool, you can research your website or blog for all technical SEO mistakes and get more data than from many other tools. This makes it easy to edit your site and make changes that improve its SEO. Additional tools such as the SEO Chrome Extension and the ability to integrate with Google Analytics, Google Search Console, Slack, Google Data Studio, and Microsoft Teams will save you time and increase the benefits from this tool.
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true
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#10
No-Trial
Free Trial
Transparent Pricing
$49/mo - $299/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$49/mo - $299/mo
No available pricing
Ravel Tools is a collection of 45 SEO, Link building, and Reporting tools to take your organic campaigns to the next level.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$106.16/mo - $187.42/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$106.16/mo - $187.42/mo
No available pricing
Monitor Backlinks is a user-friendly tool that provides all the backlink analysis information you need in a simple dashboard. It’s an efficient piece of software for tracking backlinks and comes with a user-friendly interface and offers several other benefits. Using Monitor Backlinks, you can quickly and easily find the websites sharing your content, and analyze how this is impacting your current link profile.
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#10
No-Trial
Free Trial
Transparent Pricing
$129/mo - $499/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$129/mo - $499/mo
No available pricing
CognitiveSEO is a collection of SEO and marketing tools that assists marketers with content optimisation, site audit, backlink analysis, rank tracking and more.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $99/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo - $99/mo
No available pricing
Ubersuggest is an SEO tool that helps users generate keyword ideas and also gain insights into competitor traffic to improve their content marketing strategy.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$0/mo - $27/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0/mo - $27/mo
No available pricing
The SEO Framework offers extensible suite of SEO tools to help you nail your website's search performance
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false
#10
No-Trial
Free Trial
Transparent Pricing
$69/mo - $199/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$69/mo - $199/mo
No available pricing
SEOJet is backlink software for marketers and SEO agencies. Using data from #1 ranked websites across all industries and niches the software helps you build out 100% organic backlink profiles that match other #1 ranked websites.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$0/mo - $649/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$0/mo - $649/mo
No available pricing
ReportGarden helps you create and run SEO reports and dashboards for clients.
true
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$69/mo - custom
No available pricing
No-Trial
Free Trial
Transparent Pricing
$69/mo - custom
No available pricing
Oncrawl is a suite of SEO tools that provides data for technical SEO to drive increased ROI and business success with your website. It’s mainly for enterprise SEO crawler by allowing you to run technical SEO audits.
true
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$18/mo - $209/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$18/mo - $209/mo
No available pricing
Get an SEO advantage at every stage. Rank tracker’s unique tools give you accurate insights for every stage of optimization – from planning and analysis to tracking and problem-solving.
true
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$99/mo - $599/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$99/mo - $599/mo
No available pricing
A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success
true
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$14.90/mo - $153.90/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$14.90/mo - $153.90/mo
No available pricing
Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketers, brands, and site owners work on their link building and improve their ranking in search engines.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$19/mo - $100/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$19/mo - $100/mo
No available pricing
Unamo provides clients with an all-in-one SEO tool designed to give daily insights to users looking to streamline their SEO strategies. Users can create various campaigns designed for monitoring entire domains, subdomains or subfolders with ease.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$20.99/mo - $75.99/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$20.99/mo - $75.99/mo
No available pricing
Squirrly SEO is an AI-powered, all-in-one SEO suite that takes the guesswork out of Search Engine Optimization (SEO). Get the perfect SEO setup - instantly!
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#10
No-Trial
Free Trial
Transparent Pricing
$19/mo - $59/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$19/mo - $59/mo
No available pricing
SEOptimer is a Website Audit & Reporting platform which can comprehensively review a website in under 30 seconds. Review and report on the important factors Search Engines care about when ranking a page, as well as things that matter to users such as page load speed and mobile usability. Small businesses can use SEOptimer to improve their rankings and online presence.
true
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false
#10
No-Trial
Free Trial
Transparent Pricing
$79/mo - $379/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$79/mo - $379/mo
No available pricing
A comprehensive suite of 40+ SEO Tools. SERPed unifies all the must-have tools needed to rank higher, outperform the competition and grow your business.
false
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$39/mo - $289/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$39/mo - $289/mo
No available pricing
Wincher is an extremely simple, flexible and powerful tool for tracking your SEO progress. Track your rankings, optimize your pages, keep an eye on your competitors and find clever ways to cut down your costs and increase your traffic.
false
true
true
false
#10
No-Trial
Free Trial
Transparent Pricing
$139/mo - $1279/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$139/mo - $1279/mo
No available pricing
ContentKing is the only real-time SEO monitoring and auditing platform. If you are looking to keep track of everything happening on your website, then ContentKing is the perfect tool.
false
true
true
false
#10
No-Trial
Free Trial
Transparent Pricing
$29/mo+
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo+
No available pricing
Jarvis is an AI copywriting tool that helps content creators write blog posts, website copy, social media content and more in little to no time.
false
true
true
false
#10
No-Trial
Free Trial
Transparent Pricing
$79/mo - $499/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$79/mo - $499/mo
No available pricing
Linxact is a hidden backlink checker, designed to help SEOs identify hidden PBNs and backlinks from their competitor's websites.
false
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$10/mo - $40/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$10/mo - $40/mo
No available pricing
SheerSEO is an online SEO software that automates your SEO efforts, including rank tracking and link building. It's Trusted, Simple, Free Forever
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
No available pricing
No-Trial
Free Trial
Transparent Pricing
No available pricing
Monsido is a leading web governance solution designed to enable organizations to deliver a superior and inclusive user experience across their digital presence and support their journey to ensure communications are open, optimized, and compliant. The Monsido Platform includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, social and web content archiving, and more. Monsido is a brand of digital compliance, web accessibility, and records management solutions company Optimere. For more information, visit monsido.com.
false
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#10
No-Trial
Free Trial
Transparent Pricing
$49.50/yr - $299.50/yr
No available pricing
No-Trial
Free Trial
Transparent Pricing
$49.50/yr - $299.50/yr
No available pricing
All in One SEO is an SEO WordPress plugin and toolkit that is used by 3 million+ users.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
Starting at $170/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
Starting at $170/mo
No available pricing
Clearscope is an AI-powered content optimisation and keyword research tool that provides writers with recommendations to increase their chances of ranking on search engines.
false
true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$9/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$9/mo
No available pricing
SEOPressor is a Wordpress plugin that helps you with On-Page Analysis, SEO Intelligence, Semantic Builder, Crawler Control and Link Management.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
From $750/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
From $750/mo
No available pricing
seoClarity is an AI-powered enterprise SEO and content optimisation platform that helps organizations gain actionable insights into organic search data and metrics to help them scale.
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true
false
false
#10
No-Trial
Free Trial
Transparent Pricing
$59/yr - $499/yr
No available pricing
No-Trial
Free Trial
Transparent Pricing
$59/yr - $499/yr
No available pricing
Rank Math is a Wordpress plugin for SEO with a comprehensive package of features.
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false
false
#10
No-Trial
Free Trial
Transparent Pricing
$39/mo - $299/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$39/mo - $299/mo
No available pricing
SpyFu is a collection of competitor keyword research tools that gives users an in-depth look into competitors' organic SEO and PPC strategies.
false
true
false
false
#10
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Free Trial
Transparent Pricing
Custom
No available pricing
No-Trial
Free Trial
Transparent Pricing
Custom
No available pricing
Conductor is the world's leading organic marketing company. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of the purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. We also offer services and support that empower marketing teams to drive results and put their customers' first. Conductor's forward-thinking customers include Citibank, Samsung, Slack, and Shiseido. Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized as one of the Best Places to Work in America for seven years running.
true
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#10
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Free Trial
Transparent Pricing
No available pricing
No-Trial
Free Trial
Transparent Pricing
No available pricing
Brand Overflow has the perfect tools to accelerate your SEO techniques and improve your website rankings. Easily expedite the process of optimising and ranking your website.
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false
false
#10
No-Trial
Free Trial
Transparent Pricing
No available pricing
No-Trial
Free Trial
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40+ Best SEO Software & Tools (Free and Paid) to Consider

Are you wondering which SEO software tools will actually get you to page number 1 organically? Confused about which tools to use for backlink building or keyword research

The world of SEO can be overwhelming if you’re just starting out. Equally, if you’re well versed at generating organic traffic, you might feel your current SEO tools are lacking a few features.

With new platforms and features constantly appearing it’s essential to know which can help you achieve your SEO goals. 

Here we’re taking a look at the best SEO software solutions (free and paid) that you should be using to streamline your SEO strategy and boost your rankings.

Best SEO Software for SERP Rank Tracking

Use these tools to track your rankings in a specific location. 

1. SE Ranking

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Now a complete SEO software solution, SE Ranking initially started as a keyword rank tracker. Track your site’s keywords on a regional, city or country level as often as you’d like. You can also track Google Maps results as well as segregate mobile and desktop results. 

While tracking your own websites, you can also keep tabs on up to five of your competitors so you can check their ranking positions against search engines and target keywords. 

Price: Monthly plans start at $23.40 and are very flexible depending on how often you check rankings, which you can customize from daily, every three days or weekly. 

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2. Semrush

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Few SEO software tools can do rank tracking as well as Semrush. Create keyword lists to track your rankings on varying Google search geolocations. Track both single or several websites across one or multiple territories. 

Find out positions, historical data, if your listing appears in a featured snippet, includes sitelinks, and whether the results include images or reviews. 

Ranking is based on monthly data from the Semrush database which dates back to 2012.

Date filters track changes over time and another filter arranges keywords based on gains and falls allowing you to streamline your keyword targeting. 

Price: Pro Plans are $119.95/month. A Guru Plan is $229.95/month while a Business Plan is $449.95/month. 

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3. AccuRanker

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Use AccuRanker to easily track keyword rankings on a daily basis. While there are a whole host of other SEO software tools you can use to track keywords, they generally have limitations and don’t check rankings daily. 

AccuRanker updates keyword rankings automatically every 24 hours or instantly if you click through to their dashboard. 

If you have a local business and your rankings vary depending on the location of the searcher, you can also track keywords by location, right down to the zip code. 

Price: Monthly plans start at $109 for tracking up to 1000 keywords. 

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4. ProRank Tracker

ProRank Tracker Sample Dashboard - Best SEO Software and Rank Tracking Tools

ProRank Tracker is an SEO software tool that analyses and tracks keyword rankings, offering users a vast amount of data to go through for technical insights. 

Receive automatic daily updates and track your rankings when it suits you. There’s international tracking across various search engines with both desktop and mobile results. 

An analytics feature helps you dig deeper into rankings for both your targeted keywords and keyword searches that you’re being found in. 

Price: Plans start at $13.5/month for a Starter plan and $180/month for an Agency plan.

5. Moz Pro

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Moz Pro excels at presenting data in a simple intuitive format that users will find easy to understand. 

View data in charts and tables which show any rank changes over time as well as any summaries. 

Using their signature STAT checker, you can track millions of keywords, and any changes that take place throughout the day or by geolocation. 

Price: A Standard Plan is $99/month. Other plans range in price up with a Premium Plan costing $599/month. 

Best SEO Software for Keyword Research

Keyword research tools will help you discover the topic and phrases users are searching for.

6. AnswerThePublic 

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To add another dimension to your keyword research, AnswerThePublic is an essential SEO software tool that will help you create content that users actually find useful and want to read

Instead of offering typical keyword suggestions based on an initial seed keyword, AnswerThePublic shows you what questions and topics users are entering into Google and Bing search engines. 

Once you know what kind of queries your users have, you can generate ultra-relevant content that answers a few of these questions.

The focus on users’ questions and frequently searched topics is great for if you’re strapped for time and want to cut straight to what topics you should include in your content. 

Price: A freemium version offers 3 daily searches while unlimited searches and data are available with a Pro Plan priced at $99/month. 

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7. Google Adwords Keyword Planner

Google Adwords Keyword Planner Homepage Snippet - Best SEO Software and Keyword Research Tools

Trailblazer tool Google Keyword Planner has been around for the last twenty years and considering it’s absolutely free to use it’s one of our best SEO software tools. 

While Google Keyword Planner can be used to pinpoint keywords for paid campaigns it’s also a fantastic all-rounder tool for improving your organic search results

Using data that’s pulled straight from its own servers, you can rest assured that data is 100% accurate since there aren’t any interfering third party algorithms.  

Simply enter a seed keyword and the servers will pull up a list of 300 suggested keywords. View a few metrics like the number of average monthly searches and competition for ranking, to help you decide which keywords will be better to include.

You can then export and save this data for easier access when you’re planning your content strategy according to these new keyword insights. 

Price: Google Keyword Planner is totally free with unlimited searches. 

8. Ubersuggest

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If you want a neatly packaged user-friendly alternative to Google Keyword Planner, Ubersuggest is a great place to start. 

Ubersuggest takes keyword research up a notch and gives you a little more guidance when it comes to selecting which keywords will actually help you drive your site’s organic traffic and rankings

A keywords tab helps you find keywords with less competition and gives you demonstrated uses of your chosen keyword. 

The unique word cloud layout of keywords is very user friendly and is great for helping you visualise suggestions. 

Price: Ubersuggest is a freemium service offering unlimited keyword searches. Access features like filters for keyword suggestions with a pro subscription priced at $29/month. 

9. WordStream

WordStream Landing Page Snippet - Best SEO Software and Keyword Research Tools

The best thing about WordStream is its staggeringly huge database of 1 trillion keywords, which is completely free for all users. That’s right, it really is free with no limits on searches!

The free SEO software tool is actually a combination of four that makes it a complete keyword research dream. 

Using the Keyword Discovery Tool, access instantly updated keywords from Google Analytics. Download the Create SEO Content web browser extension and view automatic suggestions for alternatives to your target keyword. 

The Niche Finder Tool will even show you lesser-known keywords with lower competition levels to give you the edge you need to reach the top of page 1. 

While the amount of provided data is enormous, WordStream does an excellent job of presenting data in a clear, easy to understand visual format so you won’t feel overwhelmed. 

Price: Free. 

10. Keyword Generator (Ahrefs)

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Retrieving keyword ideas from their own database of over 10 billion keywords in 170 countries, it’s safe to say Ahrefs isn’t messing about when it comes to in-depth serious keyword research. 

As one of the leading SEO software tools on the market, Ahrefs’ Keyword Generator identifies keyword ideas for Amazon, YouTube and Bing as well as Google

A combination of detailed keyword research and user-generated questions makes it a very useful SEO software tool for digging deeper into what keywords your site should be incorporating into its content. 

For the first 10 keyword suggestions, view the monthly search volume, as well as the Keyword Difficulty Score which estimates ranking difficulty on a scale of 1-100. A high number means you’ll need more backlinks to rank highly on Google for that keyword. 

Price: Keyword Generator Tool is free for limited searches. If you want access to the full scope of the tool as well as other Ahrefs tools you’ll have to fork out for a subscription.

A Lite Plan for just 1 user is $99/month with plans increasing depending on the number of users and sites. A top tier agency plan is $999/month.

Best SEO Software Tools for A/B Testing

These SEO software tools take the guesswork out of your strategy. 

11. Clickflow 

Clickflow Landing Page Snippet - Best SEO Software for A/B Testing

Clickflow instantly shows you the direct impact your copywriting has on your business’s revenue.

Using Clickflow, A/B test your meta descriptions and SEO titles across individual pages or your whole site. This is a great way to improve your organic traffic without having to generate new content or worry about building more links. 

Clickflow is ideal for your business if you already have a reasonable amount of content and are generating substantial traffic. Clickflow will identify those pages with high impressions and low CTR to improve those pages that have the potential to push you up in rankings. 

Price: A Starter Plan is $109/month and a Professional Plan is available at a customisable cost.

12. Optimizely 

Optimizely Landing Page Snippet - Best SEO Software for A/B Testing

Optimizely is a digital experimentation tool that runs multiple tests on one page simultaneously to test the variables of your web design

Using the platform you can also test different components like cookies, geography, ad campaign as well as several parameters like bowser, device and campaign. 

Price: Pricing is customisable based on usage. 

Best Local SEO Software Tools

These local SEO tools will help boost your rankings in local listings. 

13. BrightLocal 

Bright Local Sample Dashboard - Best Local SEO Software Tools

BrightLocal is made up of several tools designed to boost your local rankings in search engines. Monitor your competitors’ online reviews and compare your rankings against theirs. 

Identify any low performing areas that might include local listings, on-site SEO, social channels or links and authority. Once you know your weak points, it’s easier to come up with a strategy to boost your site’s performance in rankings. 

Price: A Single Business plan is $29/month while a top SEO Pro plan is $79/month. 

14. Google My Business

Google My Business Landing Page Snippet - Best Local SEO Software

This SEO tool helps you manage how your business appears in Google search results and Maps - essential to ensuring a steady stream of traffic. 

Before you attempt any other local SEO tactics, it’s crucial to ensure you’ve claimed and fully optimised your Google My Business profile. 

Having a solid GMB profile is undoubtedly one of the top things you can do to improve your local SEO. 

Price: Free. 

15. Moz Local

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Moz Local is a local listing management tool which helps users manage local listings while claiming and verifying listing submissions. Using data aggregators, the platform can also push your listing ensuring your business is visible. 

Identifying errors in your citations, the tools will notify you of any major errors that may be harming your local SEO efforts. Receive a summary of what kinds of categories your business is listed under and the type of media used for your business. 

Price: A Basic Plan is $129/per year with a Complete Plan costing $299/year. 

16. Local SEO Checklist 

Local SEO Checklist Landing Page Snippet - Best Local SEO Software Tools

Local SEO Checklist is an organisational SEO software tool that will help you organically boost your local rankings. 

Divided into categories like on-page elements, social media and building your blog, there are 40 different options that explain individual tasks to boost your rankings. 

It’s quite basic in its layout and tips but is a great option if you’re just getting started with local SEO. 

Price: Free.

17. Yext 

Yext Landing Page Snippet - Best Local SEO Software

Yext is a great SEO software tool for pushing your business’s rankings that extra mile. With analytics, review monitoring, and local listing management built into the platform, it’s pretty indispensable for a local business. 

The standout feature is the automated listing management tool - one of the few on the market. This allows you to get your listing data populated straight away. 

Price: Plans range from between $4/week to $19/week. 

Best SEO Software for Link Building

Build more valuable links to your site with these SEO software solutions. 

18. Monitor Backlinks 

Monitor Backlinks Sample Dashboard - Best SEO Software for Link Building

Build worthy backlinks and understand which backlinks might be negatively impacting your organic search engine results with this SEO tool. 

Use Monitor Backlinks to manage and implement link removal rules so spammy or negative backlinks are immediately removed. 

Identify backlinks that don’t offer your page any value, particularly noFollow links. View old backlinks that no longer work as well as see the backlinks of up to 4 competitors so you can beat their strategy. 

Price: A freemium service offers a backlink checker with limitations. A Start Plan is $25/month while the most advanced 10D4C plan costs $187.42/month. 

19. Backlink Checker (Ahrefs)

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Following Google, Ahrefs has the most active web crawler resulting in an incredibly in-depth backlink database. Updated every 15 minutes, there are a staggering 22.14 trillion known links on file. 

Overtake competing sites in search engine rankings with in-depth knowledge of their backlink strategy. Discover the top 100 backlinks for any site or web page. View the backlink strength, the frequently used anchor text, and referring domains. 

Price: Users can perform a few free searches per day but there are heavy limits on displayed metrics. Lite Plans are $99/month for 1 user. Plans are priced based on the number of users and projects with a top agency plan costing $999/month.

20. Linkody 

Linkody Sample Search Results on Dashboard - Best SEO Software for Link Building

Easy to use Linkody is great for assessing your and your competitors’ current backlink strategy so you can focus on future link building opportunities. 

One of the best features is the option to set up daily notifications to alert you to new or lost backlinks. Their simple disavow tool makes it easy to remove any spammy negative links. You can also find out the SEO value of each of your backlinks to assess how well a site will rank on search engines. 

Price: The lowest-priced Webmaster Plan is for 2 domains and starts at $15/month. A top of the range Agency XXL plan is $160/month. 

21. Link Detox

Link Detox Landing Page Snippet - Best SEO Software for Link Building

As we know, when it comes to backlinks, they’re not created equal - a low-quality link will actually cause you to slip in search engine rankings.

When your backlinks come from pages that have high authority in the eyes of Google, your site will be actively rewarded but when they appear to be spam or are just low quality in general, Google may penalise your site

If your site has suffered from any kind of Google Penalty in the past, Link Detox is an essential SEO software tool to help you recover and get your site to where you want it to be. It can also help you prepare for any future changes to Google algorithms so you’re not caught off guard. 

Price: A starter Link Detox Smart Plan is $249/month while a Link Detox Agency Plan costs $1799/month. 

22. Buzzstream

Buzzstream Landing Page Snippet - Best SEO Software for Link Building

When you come to actually plan and build a solid backlink strategy, the process can be overwhelming. With so many different sites and bloggers to contact it can feel like whatever you do won’t be enough to ensure success. 

Buzzstream takes some of this stress out of the picture by sending customizable emails to your preferred link building prospects. The platform also scours possible prospects’ sites for contact information saving you plenty of time and effort. 

If you’re not sure where to begin with your link building campaign, Buzzstream will source relevant sites that match your chosen criteria. 

Price: The cheapest plan is $24/month while a top tier Custom Plan is around $999/month.

Best SEO Software for Content Analysis

Content Analysis Tools help streamline your site’s content to be ultra-relevant and useful for your audience. 

23. Textmetrics

Textmetrics Landing Page Snippet - Best SEO Software for Content Analysis

Textmetrics AKA WebTextTool is one of our favourite content analysis platforms - a new breed of SEO software tools harnessing the power of AI to help you provide your audience with highly relevant and engaging content. 

Functioning as an on-page SEO assistant, it’s easy to create optimized content from the outset since Textmetrics offers you on-page-suggestions as you write. There’s no need for any copying or pasting or even page reloading since updates are given live. 

Use Textmetrics and watch as you climb search engine rankings steadily thanks to thoroughly optimised and readable content that users will love. 

Price: Textmetrics’ pricing is customizable and depends on number of users and usage. 

24. MarketMuse

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If you’re looking to generate relevant content quickly and effectively, MarketMuse could be the one. Their groundbreaking natural language generation engine analyses large numbers of pages on your selected topic before building an original piece of content. 

The powerful software also predicts the success of your content, showing you the topics your site will most likely rank for while giving you a difficulty score based on the rest of your site’s performance. 

Helping you research, plan and create content, MarketMuse provides in-depth content briefs giving you guidance on what topics to include, suggested word count and KPI’s to make the content planning stage a lot less stressful.

Save yourself piles of time with the suggested keywords, and the right sub-topics to include in the content brief. 

Price: Pro Plans begin at $499/month. Bronze, silver and gold tiers are customizable based on user requirements after a product demo. 

25. Clearscope

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Using a simple to understand content grading system, Clearscope shows you how your content is performing now based on your selected target keywords

If you already have a decent amount of content up on your site, Clearscope is great for helping you optimise it and so boost your rankings

Assessing your content based on its relevance, this tool gives you a letter grade based on how well your content is currently optimised for SEO. 

The powerful editor helps you rework content to ensure it follows good formatting rules, properly incorporates keywords and includes enough in-depth research to be relevant and useful. 

Price: A Standard Plan is $350/month while a customizable Agency Plan for 10+ users is priced on request.

26. ZOMDir's Page Inspector

ZOMDir's Page Inspector - Best SEO Software Tools

ZOMDir’s Page inspector helps you inspect the content of your web page (or a competitor's web page). 14 views help you see yourself where there is room for improvement.

Seeing is believing and leads to concrete improvement steps. From the images used to the corresponding alternative descriptions. From the metadata used to the JSON-LD code, every aspect of on-page SEO is covered with this free tool.

Use ZOMDir’s Page inspector as a bookmarklet (or use drag and drop) for a quick analysis of any web page. In addition, use the keyboard (arrow up, arrow down) to quickly switch between views.

Best SEO Software for Competitor Analysis

Check out what the competition is doing right and incorporate it into your SEO strategy. 

27. Site Explorer (Ahrefs)

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One of the top SEO software tools on the market, as well as keyword research and link building tools, Ahrefs has top of the range competitor analysis features so you can uncover what your competitors are getting right and sneakily incorporate it into your own SEO strategy. 

Uncover all of the keywords your competitors are ranking for as well as which pages bring in the most search engine traffic. Identify which sites link to your competitors’ websites and see the quality of their backlink profile.

Find out whether your competitors are doing paid search advertising.

Price: A Lite Plan for just 1 user is $99/month with plans increasing depending on the number of users and sites. A top tier agency plan is $999/month. Discounts are available for yearly plans. 

28. SpyFu

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SpyFu essentially does what it says on the tin and spies on your competitors’ web pages.

See your competitors’ top ranking keywords, their top backlinks and their Google Ad Spend - all crucial info when planning a strategy to beat them. 

With comprehensive competitor analytics, it’s easy to uncover other sites’ closely guarded SEO secrets

Price: A Starter Plan is $39/month while a top tier plan is $299/month. 

29. Majestic

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Receive detailed analysis of external links and anchor text used by the competition as well as analyse backlinks and domain link counts.

Through a combination of knowing your own link profiles, and monitoring your competitors’ websites and their rankings, you’ll be able to build your own SEO strategy.

Price: A Lite Plan is $49.99/month while API access costs $399.99/month.   

Best Technical SEO Software Tools 

It’s easy to miss the finer technical issues on your site, these SEO tools help identify and solve these for you. 

30. Google Search Console 

Google Search Console Landing Page - Best Technical SEO Software Tools 

Another essential component of the Google SEO toolkit, this is one of our favourite all-around SEO software tools for so many reasons. 

Identifying indexing and sitemap coverage issues, the tool catches out those blockers that stop your site properties from ranking well on search engines. 

You can also use it to monitor the exact search queries users tap into Google to find your site. Drill down into the queries people use to find a specific page and view analytics for that. 

Price: Free. 

31. Smush

Smush Landing Page Snippet - Best Technical SEO Software

Struggling with a painfully slow loading site? It might because your images are too large. 

Operating as a WordPress plugin, Smush compresses, resizes and optimizes images to make sure they load super fast and speed up your overall site. 

Price: Free if you only optimise 50 images at a time. 

32. Screaming Frog

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A desktop-based website crawler, Screaming Frog will identify a bunch of technical SEO issues you didn’t even realise were across your site. Doing such a substantial website crawl will set you up well for a strong website audit. 

Using Screaming Frog, find missing page titles, meta descriptions, too large images, and errors in URLs. 

Price: Crawl up to 500 URLs for free. Access unlimited crawls with a yearly subscription of $149. 

33. Google Mobile-Friendly Test Tool 

Google Mobile-Friendly Test Tool Homepage Snippet - Best Technical SEO Software Tools 

This technical SEO software tests how easily a user can access your site’s pages from a mobile device

It will also show you any specific mobile technical issues like plugins that don’t work or text that is too small. 

Price: Free.

34. WebPageTest 

WebPageTest Landing Page Snippet - Best Technical SEO Software Tools 

WebPageTest will help you analyse your web pages’ response and load time which could be contributing to users clicking on other competing sites if yours are on the slow side. 

With WebPageTest, do waterfall and competitor speed tests, identify the time to first byte and how long it takes for a site to load. 

Price: Free. 

Best On-Page SEO Software Tools

Use on-page SEO tools to optimise your pages and boost them in search engine rankings. 

35. Ahrefs SEO Toolbar 

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A Chrome and Firefox extension, Ahrefs SEO Toolbar pulls up Ahrefs SEO metrics directly in your browser. 

View an on-page SEO report for the visited page with essential data like the page’s title, meta description, headers, word count, and OG tags. You can also check for broken links as well as discover any nofollow links

Easy to use across your own site, it’s also interesting to use this on your competitors’ web pages and see what they’re doing right and what you can do to improve. 

36. SERPSim

SERPSim Landing Page Snippet  - best on-page seo software

Ever wondered what your web page will look like in Google’s search results? SERPSim gives you a sneak preview so you can ensure your pages look exactly how you want them to appear in search results

Enter your proposed title, URL and meta description and SERPSim will show you the exact appearance so you can avoid long meta descriptions or titles that don’t fit the required space. 

Price: Free. 

37. Rank Math 

Rank Math Landing Page Snippet - best on-page seo software

One for WordPress users, Rank Math is an SEO plugin that assists with on-page SEO. Perfect for if you sometimes find your site lacking meta descriptions or optimised titles, Rank Math can help iron out these details and ensure your page is properly optimised. 

Using Rank Math, redirect URLs so your users don’t come across annoying dead ends on your site, and identify any dead links to fix. 

The plugin can help you add meta descriptions, meta tags, titles and OG tags to your pages. Comparable to plugin Yoast, Rank Math is well worth adding to your collection of plug-in SEO tools.

Price: Free.

Best SEO Software for Analytics

These SEO tools analyse data on your site so you have a clear idea of the success of your strategy. 

38. Google Analytics 

Google Analytics Sample Dashboard - Best SEO Software for Analytics

This is the number one tool to assess your site’s data so you can work on improving your overall SEO strategy. 

Since Google accounts for the vast majority (70% to be exact) of searches, it’s the most accurate source of data. In fact, most other analytics tools simply use Google’s data but just package it differently. 

Basically, all of those key pieces of data like site visitors, and traffic all come from Google anyway so if you want your site to specifically reach page 1 of Google’s results, Google Analytics is the right choice. 

Price: Free. 

39. WooRank 

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A freemium website analyser, WooRank can analyse any website in mere seconds and instantly generate a report. 

While looking at some of the more obvious SEO metrics, WooRank also investigates some more hidden details - ideal for building a complete picture of any site’s current SEO success. 

Providing social shareability metrics, find out exactly how many comments, shares and likes any particular web page has received.

The mobile section is great for showing you how your web pages perform from a mobile perspective and if they’re truly optimised for users to browse easily. 

Price: A Pro Plan starts at $59.99/month with customisable price plans for larger enterprises. 

40. Ahrefs WordPress SEO Plugin 

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Perform content audits and monitor your backlinks directly on WordPress with the handy Ahrefs plugin. 

Using data from both their own backlink index and Google Analytics, Ahrefs gives you colour coded recommendations as to what to do with content already on your site. Suggestions might include deleting, updating, redirecting or reviewing pages. 

Price: No need for an Ahrefs subscription - the plugin is free. 

41. Google Data Studio 

Google Data Studio Sample Dashboard - Best SEO Software for Analytics

Once you’ve been through Google Analytics and have an idea of what your site’s data looks like, Google Data Studio pulls it all together into easily readable reports and dashboards that help you make sense of the data. 

Seeing as it integrates with Google’s set of tools, you can pull data from other Google platforms like Search Console to give you as detailed reports as possible. 

Price: Free. 

42. Sitechecker

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Sitechecker is the best tool for SEO site auditing, detecting errors in real time, and finding opportunities for growth. With this platform, you have 24/7 control of your site.

The Sitechecker platform provides a variety of tools:

Site Audit - will scan your website for errors at 150 pages per minute, allowing you to fine-tune as needed. You can also opt into the monitoring feature, which will automatically notify you of any problems found;

Real-time site monitoring - provides you with complete control over events, from sudden drops to page content updates. This solution is convenient for the website owner because it allows them to monitor the work of contractors (SEO specialists, copywriters, administrators).

Rank Tracker - keyword position tracking tool that monitors your positions in any search network, on any devices, and in any region. It provides convenient results and daily reports to your email;

SEO extension for Chrome - quickly checks your positions for keyterms in an easy browser-based tool.

Price: Sitecheker pricing starts at $29 a month. You can also start with the 7-day free trial on the Basic plans.

Bottom Line on The Best SEO Software

There you have it - 40 Best SEO software tools (Free and paid) to try out and experiment with across your site. Too many to choose from? 

Remember to keep it simple and start by trying one or two that look like they could be a good fit for your requirements. 

You can then add a couple more into the mix and go from there. Once you have an organised and streamlined SEO strategy, you’ll be surprised at just how much your rankings will improve. 

What is SEO software?

SEO software is software designed to help improve a website’s position in SERP listings (search engine ranking page listings). This typically also includes, helping to increasing the amount and quality of traffic a website receives from search engines.

There are a variety of different types of SEO software available for different purposes. Some SEO software is designed to help build backlinks, others track your position in search for specific keywords, and some solutions help audit your entire website, identifying technical issues to solve.

Having access to an all-in-one SEO software solution such as Semrush or SE Ranking is ideal as they're purpose-built to help execute most on-page and off-page SEO tasks.

What is the best SEO program?

There is no one-size-fits-all answer to this question, as the best SEO program for your business will depend on a number of factors, including your budget, your industry, your target market, and your goals. Try our SEO product recommender to determine the best SEO software solution for your needs.

Which SEO features are important?

  • Rank Tracker - Track where URLs rank on the search engine results pages for select keywords
  • SEO Reporting - Report on important SEO metrics influencing business growth, domain strength and website health
  • Website Crawler and Auditor - Crawls the content and backlink profile of your website to identify pages with technical SEO problems to fix. Analysing thousands of pages to discover SEO issues impacting your online visibility
  • Disavow Tool - Used to notify search engines of unwanted, toxic backlinks. Ultimately, removing negative associations between your website and other unrelated websites
  • Backlink Checker and Analysis - Discover which websites are linking to your website or your competitor's domain. Analyse the backlink profile of a domain or URL to see the strength and relationship between pages across root and cross-domains.
  • Competitor Analysis - Closely monitor your competitors' SEO strategy, uncovering opportunities to increase search visibility through content gap analysis. See the keywords and pages which generate the most traffic for your competition
  • Broken Link Checker - Serves to help you identify broken pages on your website or to identify outreach opportunities by checking which pages from a target domain has broken 404 links.