SEMRush has a great competitor analysis tool. From organic research of your competitors to their backlink gaps to monitoring their brand, this platform offers more than ten features to keep an eye on your competitors. It offers data about their website traffic, analyzes the keyword gap, uncovers keywords that can boost your sales, conducts an in-depth analysis of your competitor’s backlinks, and provides details on link-building opportunities.
With this great tool, you can also discover all the advertising efforts of your competitors and even spy on their display ads.
SE Ranking is a great tool with detailed insights into your competitor’s business. You’d love how much time you save by using this tool for competitor analysis. By simply entering a website in the search bar, you get data about your rival’s website traffic, their keywords, backlinks, popular pages and their organic vs paid traffic, and even the ads they run. All this data helps you compete better.
The tool also offers SEO, B2B features, and social media management.
Serpstat is of great help in conducting competitor analysis. The platform can conduct website analysis, do competitor analysis in organic and paid search, check backlinks, and offer much more.
It has 5 different modules and makes days worth of work possible in seconds. With Serpstat, it’s simple to dive deep into your competitors' SEO and PPC efforts, their domain traffic, all of their ads, and even their estimated budget. The detailed SEO report offered by this tool offers everything to find the ranking gap.
One of the important things in competitor analysis is keeping an eye on your competitors’ marketing efforts; from where they get their clients, which marketing channel they use, and which of their products are most popular? Answers to these important questions help you stay one step ahead of your rivals. Brand24 helps with all this. It also draws a comparison of your marketing efforts vs those of your competitors’.
Brand24 also has features like brand mentions, sentimental analysis, audience engagement, and analysis of marketing and PR activities - all of this, just one click away.
Other tools include: Sprout Social and Similarweb
How Can We Help?
Do you need help figuring out your competitors? Why not give us a call and we’ll match you with a team that can set you in the right direction?
In the meantime you could head over to our training courses and learn tips and tricks that you’d be able to implement today!