On-Page SEO


What Is On-Page SEO?

On-Page SEO is the process of optimising web pages for search engines and end users. Making it easier for search engines to figure out what a web page is about.

On-page SEO is basically the measures you implement to tell Google what your post is about and what search terms it should come up for.

What Are Some On-Page SEO Elements?

There are a number of important on-page SEO elements, all of which can positively impact your website’s performance. These include:

Importance Of On-Page SEO

On-page SEO is important because, not only does it supply key information about your website to search engines to enhance SERPs, but it also helps your web page rank higher.

This is important because it means more traffic, more engagement, and potentially a higher conversion rate

How To Improve On-Page SEO

There are lots of ways that a website can optimise its on-page elements. Below are some of the key tactics.

1. Write High Quality Content

There are a lot of factors that go into creating great content. Your website’s content should be original and informative, offering users an experience they can’t get anywhere else.

Accompanying this, content should be void of any complicated jargon and easy to read

This means using short sentences and dividing up paragraphs with subheadings and bullet points amongst other techniques, to make the content easily digestible. 

All of these factors will help you comply with E.A.T (Expertise, Authoritativeness, Trustworthiness) the method by which Google raters review websites.

2. Provide an Excellent UX

In order to optimise your site for an excellent UX (User Experience) you must do the following:

  • Make your website mobile-friendly – a significant amount of traffic can be lost without optimisation for mobiles. 
  • Create a website that is easy to navigate and doesn’t attack the user with unwanted ads and affiliate links.
  • Improve page speed and load time. This will help decrease bounce rate.

3. Optimise Meta Data

Skilfully optimised meta data is essential for good on-page SEO. 

Make sure that your meta description is insightful and attention grabbing. It needs to include your carefully selected keywords and must be flawless in terms of grammar, structure and spelling.

The same goes for your title tags. They should ideally be between 60-70 characters and be captivating with keywords incorporated into them.

4. Conduct and Implement Outstanding Keyword Research

Great keyword research will mean that you are tapping into the right audience. 

Incorporating the keywords from this in-depth research into the content of your page in an effective way, will show your page is relevant to the searcher’s query, and authoritative.

Avoid keyword stuffing here.

5. Optimise Images and Include Image Alt Tags

Incorporating images into your website improves UX and makes web pages more visually attractive. You do need to ensure however, that your images are optimised to make sure you don’t undermine load speed.

Including image alt tags means that crawlers (which can only identify text) will be able to quickly identify and index your images. Also, don’t forget to integrate keywords into this tag.

6. Internal Linking

Do not underestimate the importance of internal linking. Not only does it make your page easier to crawl, due to it being easier to navigate, but it also creates an information hierarchy.

Tools To Improve On-Page SEO

Don’t think you’re on your own when it comes to enhancing your on-page SEO. There is a plethora of tools built with exactly this in mind. Look below for some of the essential tools.

1. Netpeak Spider

Netpeak Spider Landing Page - On-Page SEO

Netpeak Spider is a powerful tool that offers an in-depth analysis of on-page SEO. With its 80+ on-page SEO parameters and ability to find 100+ website optimization issues, Netpeak can bring out highly relevant information in a few clicks, which then helps you improve SEO.

It even finds those old blog posts that no longer bring traffic and offers suggestions to re-optimize the post. 

Another great feature of this tool is its audit report that contains a diagrammatic and graphical representation of on-page SEO analysis. These pdf reports are also easy to repurpose with your logo and send to your clients or team as recommendations. 

2. WebCEO 

WebCEO Landing Page - On-Page SEO

WebCEO is a digital marketing tool with an impressive SEO Analysis feature. It offers more than 20 SEO tools in one place. The tool can detect all kinds of SEO issues and also offers advice on how to fix them.

You can see how effective your on-page elements are like title, header tags, Alt attributes, and meta description. 

Its SEO Analysis Online Tool is great for checking the quality of an individual page SEO. WebCEO gathers information on broken links, page access issues, most authoritative pages, and effective keywords. 

3. Website Auditor

Website Auditor Landng Page - On-Page SEO

Website Auditor offers on-page SEO audits, guides for technical SEO, and in-app content optimization. Its Intelligent on-page SEO audit software can quickly determine the SEO health of your webpages and can also assess the quality of the keywords. 

The thorough audit by this tool is an easy way to pinpoint every single SEO-related issue that may affect your search engine ranking, indexation, and user experience.

It also points out broken links and images, site speed, issues with internal links, heavy pages, thin content, and much more in just a few seconds. 

4. SEMrush’s On-Page SEO Checker 

SEMrush On Page SEO Checker - On-Page SEO

SEMRush On-page SEO checker is a tool that suggests actionable advice and solutions to improve SEO. The tool offers solutions on technical SEO, content, strategy, backlinks, SERP features, and many more areas; all this to improve your site’s ranking.

You can quickly improve your organic traffic by implementing advice offered by the On-page SEO tool that takes data from your top 10 competitors and suggests how you can incorporate changes to improve both on-page and off-page SEO. 

5. Surfer

Surfer Home Page - On-Page SEO

Surfer has a powerful SEO Audit Tool that finds SEO errors on your website, provides whitelabel SEO audit rep, and even helps to repurpose your old content to make it more  SEO-friendly. 

Performing on-page SEO is much more successful with Surfer. It offers advice on how to out-perform your competitors by considering important ranking features like content length, keyword density, page speed, missing backlinks, referring domains, meta tags structure, and more.

You can quickly recognize the issues and fix them based on this tool's recommendation.

Other tools include: Ahrefs’ Keyword Explorer, Screaming Frog, Moz On-Page Grader, Copyscape, etc.

Get a quick access to our free On-Page SEO checklist in this article

How Can We Help?

There’s a lot of work that goes into optimising your on page SEO, we know.

If you want to find someone who knows exactly what they’re doing and have them apply all they know to your site - get in touch! We’ll pair you up and you could be looking at your best year yet.