What Is On-Page SEO?
On-Page SEO is the process of optimising web pages for search engines and end users. Making it easier for search engines to figure out what a web page is about.
On-page SEO is basically the measures you implement to tell Google what your post is about and what search terms it should come up for.
What Are Some On-Page SEO Elements?
There are a number of important on-page SEO elements, all of which can positively impact your website’s performance. These include:
Importance Of On-Page SEO
On-page SEO is important because, not only does it supply key information about your website to search engines to enhance SERPs, but it also helps your web page rank higher.
This is important because it means more traffic, more engagement, and potentially a higher conversion rate.
How To Improve On-Page SEO
There are lots of ways that a website can optimise its on-page elements. Below are some of the key tactics.
1. Write High Quality Content
There are a lot of factors that go into creating great content. Your website’s content should be original and informative, offering users an experience they can’t get anywhere else.
Accompanying this, content should be void of any complicated jargon and easy to read.
This means using short sentences and dividing up paragraphs with subheadings and bullet points amongst other techniques, to make the content easily digestible.
All of these factors will help you comply with E.A.T (Expertise, Authoritativeness, Trustworthiness) the method by which Google raters review websites.
2. Provide an Excellent UX
In order to optimise your site for an excellent UX (User Experience) you must do the following:
- Make your website mobile-friendly – a significant amount of traffic can be lost without optimisation for mobiles.
- Create a website that is easy to navigate and doesn’t attack the user with unwanted ads and affiliate links.
- Improve page speed and load time. This will help decrease bounce rate.
3. Optimise Meta Data
Skilfully optimised meta data is essential for good on-page SEO.
Make sure that your meta description is insightful and attention grabbing. It needs to include your carefully selected keywords and must be flawless in terms of grammar, structure and spelling.
The same goes for your title tags. They should ideally be between 60-70 characters and be captivating with keywords incorporated into them.
4. Conduct and Implement Outstanding Keyword Research
Great keyword research will mean that you are tapping into the right audience.
Incorporating the keywords from this in-depth research into the content of your page in an effective way, will show your page is relevant to the searcher’s query, and authoritative.
Avoid keyword stuffing here.
5. Optimise Images and Include Image Alt Tags
Incorporating images into your website improves UX and makes web pages more visually attractive. You do need to ensure however, that your images are optimised to make sure you don’t undermine load speed.
Including image alt tags means that crawlers (which can only identify text) will be able to quickly identify and index your images. Also, don’t forget to integrate keywords into this tag.
6. Internal Linking
Do not underestimate the importance of internal linking. Not only does it make your page easier to crawl, due to it being easier to navigate, but it also creates an information hierarchy.
Tools To Improve On-Page SEO
Don’t think you’re on your own when it comes to enhancing your on-page SEO. There is a plethora of tools built with exactly this in mind. Look below for some of the essential tools.
Other tools include: Ahrefs’ Keyword Explorer, Screaming Frog, Moz On-Page Grader, Copyscape, etc.
Get a quick access to our free On-Page SEO checklist in this article
How Can We Help?
There’s a lot of work that goes into optimising your on page SEO, we know.
If you want to find someone who knows exactly what they’re doing and have them apply all they know to your site - get in touch! We’ll pair you up and you could be looking at your best year yet.