Incorporating images into your website improves UX and makes web pages more visually attractive. You do need to ensure however, that your images are optimised to make sure you don’t undermine load speed.
Including image alt tags means that crawlers (which can only identify text) will be able to quickly identify and index your images. Also, don’t forget to integrate keywords into this tag.
6. Internal Linking
Do not underestimate the importance of internal linking. Not only does it make your page easier to crawl, due to it being easier to navigate, but it also creates an information hierarchy.
Tools To Improve On-Page SEO
Don’t think you’re on your own when it comes to enhancing your on-page SEO. There is a plethora of tools built with exactly this in mind. Look below for some of the essential tools.
Netpeak Spider is a powerful tool that offers an in-depth analysis of on-page SEO. With its 80+ on-page SEO parameters and ability to find 100+ website optimization issues, Netpeak can bring out highly relevant information in a few clicks, which then helps you improve SEO.
It even finds those old blog posts that no longer bring traffic and offers suggestions to re-optimize the post.
Another great feature of this tool is its audit report that contains a diagrammatic and graphical representation of on-page SEO analysis. These pdf reports are also easy to repurpose with your logo and send to your clients or team as recommendations.
WebCEO is a digital marketing tool with an impressive SEO Analysis feature. It offers more than 20 SEO tools in one place. The tool can detect all kinds of SEO issues and also offers advice on how to fix them.
You can see how effective your on-page elements are like title, header tags, Alt attributes, and meta description.
Its SEO Analysis Online Tool is great for checking the quality of an individual page SEO. WebCEO gathers information on broken links, page access issues, most authoritative pages, and effective keywords.
Website Auditor offers on-page SEO audits, guides for technical SEO, and in-app content optimization. ItsIntelligent on-page SEO audit software can quickly determine the SEO health of your webpages and can also assess the quality of the keywords.
The thorough audit by this tool is an easy way to pinpoint every single SEO-related issue that may affect your search engine ranking, indexation, and user experience.
It also points out broken links and images, site speed, issues with internal links, heavy pages, thin content, and much more in just a few seconds.
SEMRush On-page SEO checker is a tool that suggests actionable advice and solutions to improve SEO. The tool offers solutions on technical SEO, content, strategy, backlinks, SERP features, and many more areas; all this to improve your site’s ranking.
You can quickly improve your organic traffic by implementing advice offered by the On-page SEO tool that takes data from your top 10 competitors and suggests how you can incorporate changes to improve both on-page and off-page SEO.
Surfer has a powerful SEO Audit Tool that finds SEO errors on your website, provides whitelabel SEO audit rep, and even helps to repurpose your old content to make it more SEO-friendly.
Performing on-page SEO is much more successful with Surfer. It offers advice on how to out-perform your competitors by considering important ranking features like content length, keyword density, page speed, missing backlinks, referring domains, meta tags structure, and more.
You can quickly recognize the issues and fix them based on this tool's recommendation.
Other tools include: Ahrefs’ Keyword Explorer, Screaming Frog, Moz On-Page Grader, Copyscape, etc.