Best Local SEO Software & Solutions in 2023

What type of local search engine optimization software do you need? The options are almost endless. There are numerous standalone programs, services and add-ons for your primary SEO software. Many of these services have overlapping features, but few have everything you need in one place. When you’re researching local seo software, keep an eye out for the following details:

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Impact-Driven
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$29/mo - $79/mo
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BrightLocal is a dedicated local SEO platform. Its powerful local SEO tools and reports allow agencies and brands to improve local rankings, generate more traffic and leads from local search, and manage reviews/reputation. Over 5,000 innovative agencies and brands like iProspect, Mediacom, Hilton and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform. These companies achieve this through BrightLocal's SEO Audits and Reports, Local Listing Service, and Online Reputation Management solution. With BrightLocal, customers experience better local search results, a huge portion of time saved, and a cleaner way to showcase local search success to key stakeholders. Plans start from $29/month, with a free 14-day trial available with no card required. G2's audience of users has ranked BrightLocal as a Winter 2022 software leader.
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#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $79/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$29/mo - $79/mo
No available pricing
BrightLocal is a dedicated local SEO platform. Its powerful local SEO tools and reports allow agencies and brands to improve local rankings, generate more traffic and leads from local search, and manage reviews/reputation. Over 5,000 innovative agencies and brands like iProspect, Mediacom, Hilton and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform. These companies achieve this through BrightLocal's SEO Audits and Reports, Local Listing Service, and Online Reputation Management solution. With BrightLocal, customers experience better local search results, a huge portion of time saved, and a cleaner way to showcase local search success to key stakeholders. Plans start from $29/month, with a free 14-day trial available with no card required. G2's audience of users has ranked BrightLocal as a Winter 2022 software leader.
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#10
No-Trial
Free Trial
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$59/mo - $499/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$59/mo - $499/mo
No available pricing
Nozzle is an enterprise level SEO keyword rank tracker tool. Nozzle monitors your entire brand, including social media profiles and unlimited domain matches. Collect data from the whole SERP which enables you to see how you compare versus all the competition. You can see which domain and specific URL's own all the featured snippets, local pack listings, video pack listings, etc.
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#10
No-Trial
Free Trial
Transparent Pricing
$99/mo - $800/mo
No available pricing
No-Trial
Free Trial
Transparent Pricing
$99/mo - $800/mo
No available pricing
Insites is an amazing platform for selling digital services like websites, local directories, online advertising and SEO. Insites automates all your research into a single optimised platform, that you can choose to integrate directly into your CRM. Insites creates high quality, branded reports, presentations and proposals to help your team pitch more clients, more effectively
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No-Trial
Free Trial
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No available pricing
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No available pricing
SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success - visit us at www.meetsoci.com or message us at hello@meetsoci.com. SOCi’s scalable and centralized platform technology provides every tool necessary for multi-location and multi-family businesses to manage their localized marketing efforts including: Intuitive Dashboard - upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Listings: Take your local search visibility to new heights by ensuring accurate & consistent information across 100s or 1000s of business listings. Listening: Discover and build an authentic content strategy, rich audience profiles and prove ROI of your campaign strategy with Listening. Listen in to your competitors, create sentiment analysis, and user-generated content all from with SOCi. Local Pages/Locator: Deliver a branded and localized consumer journey, from awareness to conversion, across thousands of search-optimized pages. Reviews: Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere. Social: Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows. Ads: Empowering multi-location marketers to effectively manage localized social advertising campaigns and boosted posts across 100s or 1000s of locations. SmartBot: Drive real time engagement and generate leads 24/7 across all locations with automated chatbots on Facebook Messenger and Google Business Messages accounts, SMS capabilities. Easily build localized topics at scale in minutes and start capturing customer information and never miss a potential lead. Insights & Reporting: Find out which locations are performing and which ones aren’t and leverage these insights to power your localized marketing strategy. Customize highly visual, engaging reports with multiple delivery options. SOCi Go (Mobile App): The same core SOCi platform you love, now on mobile. Post content, respond to customers and receive notifications on any mobile device, any time. SOCi serves as the infrastructure on which tens of thousands of local pages are being managed. SOCi is fully integrated with the top search, social media, and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, Yelp, and more.
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#10
No-Trial
Free Trial
Transparent Pricing
$29/mo - $399/mo
No available pricing
No-Trial
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Transparent Pricing
$29/mo - $399/mo
No available pricing
SiteChecker is the most complete SEO website audit tool available. With this tool, you can research your website or blog for all technical SEO mistakes and get more data than from many other tools. This makes it easy to edit your site and make changes that improve its SEO. Additional tools such as the SEO Chrome Extension and the ability to integrate with Google Analytics, Google Search Console, Slack, Google Data Studio, and Microsoft Teams will save you time and increase the benefits from this tool.
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#10
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$19/mo - $100/mo
No available pricing
No-Trial
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$19/mo - $100/mo
No available pricing
Unamo provides clients with an all-in-one SEO tool designed to give daily insights to users looking to streamline their SEO strategies. Users can create various campaigns designed for monitoring entire domains, subdomains or subfolders with ease.
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Transparent Pricing
$9/mo
No available pricing
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$9/mo
No available pricing
SEOPressor is a Wordpress plugin that helps you with On-Page Analysis, SEO Intelligence, Semantic Builder, Crawler Control and Link Management.
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No-Trial
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No available pricing
No-Trial
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No available pricing
Birdeye is the highest-rated all-in-one reputation and customer experience platform for local businesses and brands. Over 90,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow sales and thrive.
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What is local SEO software?

Local SEO software is a tool that helps businesses optimize their online presence for local search results. It can help businesses create content, track analytics, and increase visibility.

Local SEO software helps businesses take advantage of local ranking opportunities. It can help businesses identify local keywords and phrases to target, as well as track local search engine rankings. It can also help businesses create content and optimize their websites for local searches.

Local SEO tools can also help businesses track analytics and measure the success of their local SEO campaigns. It can track statistics such as the number of impressions, clicks, and conversions to help businesses understand how effective their local SEO efforts are.

Finally, local SEO software can help businesses increase visibility in local search results. It can help businesses submit their websites to localized directories and create localized content to attract users in their area.

In short, local SEO software is a powerful tool that helps businesses optimize their online presence for local search results. It can help them identify local keywords and phrases, track analytics, create content, and increase visibility in local search results.

How can businesses do local SEO?

Local SEO can be an effective way for businesses to gain visibility in their local area. It involves optimizing your website and content to make it easier for search engines to find and index your business. Here are some tips on how businesses can do local SEO:

1. Claim your local business listings: One of the most important things you can do to get started with local SEO is to claim your local business listings. You should create listings on sites like Google My Business and Bing Places for Business, and make sure all of the information provided is accurate and up-to-date.

2. Optimize your website for local search: Make sure that your website is optimized for local search by including relevant keywords, such as your city or region, in your content. You should also create a separate page for each of your locations, with detailed information about each one.

3. Utilize local directories: Local directories are a great way to increase visibility for your business in the local area. Make sure that you create profiles on all of the major directories like Yelp, Yellow Pages, and SuperPages.

4. Get reviews: Reviews can help boost your visibility in local search results, so make sure that you encourage customers to leave reviews on your website and on local directories.

5. Monitor your progress: Monitor your progress by tracking metrics such as impressions, clicks, and conversions in Google Search Console and other analytics tools. This will help you determine which tactics are working and which need improvement.

By following these tips, businesses can do local SEO effectively and increase their visibility in their local area.