As content optimisation tools become an essential in any marketer’s toolkit, we’re looking at Clearscope alternatives that you can use instead of the sometimes pricey platform.
The days of stuffing keywords into your content and hoping for the best are over. Today, high ranking content is about providing relevant and engaging content that answers users’ questions and concerns.
Content is no longer about who creates the most but who creates the highest quality content that’s most relevant to searchers.
Google’s ultra-advanced algorithms now know when you’re trying to game the system and will always reward those pieces of content that actually address users’ concerns with satisfactory answers.
That’s where content optimization tools come in - they help you create relevant and useful content that is fully optimized.
Harnessing the power of AI and machine learning, content optimization tools are smart and deliver impressive results when it comes to topping organic search results.
If you thought it was too early for AI to have an impact on digital marketing habits, think again.
According to recent research, when quizzed on expectations for marketing software providers to have native AI capabilities, more than 50% of surveyed marketers said it was important or essential.
Yep, AI is making an impact now and it’s hard to ignore its presence in the content optimization sphere.
Here we’re looking at one of the market leaders - Clearscope as well as what its top 10 competitors are offering.
Harnessing powerful AI technology, Clearscope helps you produce relevant and engaging content that search engines love.
Instead of spending hours of time guessing what your users want to hear from you, Clearscope offers you data-driven results. Say goodbye to time-consuming keyword research and the high cost of paid search.
The product’s key feature “Optimize” assesses your content based on “comprehensiveness and content relevance”.
Price: A Standard Plan is $350/month while a customizable Agency Plan for 10+ users is priced individually.
Before you commit to a pricey subscription with Clearscope, check out the features of the competitors.
Topic is the best Clearscope alternative for you if you’re looking to speed up your writing process namely by improving your outlines.
As you may already know, creating solid content outlines can be a time-consuming process. Topic promises to make the process more streamlined by using advanced technology from Open AI.
Relevant content answers users’ questions but researching user search queries and putting them together can be a challenge. Topic aggregates them and sorts questions by relevance so you know which are best to answer in your content.
The unique competitor outline viewer helps you see how top competitors approached their content so you can see how best to approach yours
Price: Pricing depends on the number of content briefs per month. A starting plan of 5 content briefs per month is $50.
Best for: Agencies who are looking to produce a lot of content and need to cut the amount of time spent on creating outlines.
GrowthBar is the best Clearscope alternative for you if you’re looking for an AI-driven Content Generation tool and SEO tool all-in-one.
With GrowthBar you can create content faster. Enter any keyword and get a content outline that will tell you exactly what to write so you can rank fast.
Save a ton of time by handing these helpful outlines over to your writers to use as a guide.
Powered by Open AI technology, the GrowthBar Content Generator will generate content outlines in one minute for your blog or website with keywords, word counts, headers, images, links and more.
Price: GrowthBar is free to use for 5 days and then plans start at $29/mo.
Best for: Marketers and bloggers who are looking to ramp up content creation and want to save time creating outlines.
Dashword is the right content optimization tool for businesses looking to knock their competition out of the water when it comes to superior content.
Using a simple letter grade system it’s easy to see where the competition falls short, what they’re doing right and how you can improve your own site’s content.
Simply enter the keyword and after a few moments Dashword pulls up a report detailing the average word count of the top 10 results, readability levels and the top 10 SERP results along with their content grade.
You can also view a list of the relevant terms including their importance and frequently asked questions searched by users.
The on-page-assistant allows you to copy and paste your content into the platform and Dashword will give you a grade based on your incorporation of the primary and related keywords.
Price: Dashword offers a Hobby subscription at $29/month and a Professional Plan at $99/month.
Best for: Businesses beginning their content strategy who want some clear guidance as to how to properly incorporate keywords and create competitive content.
Instead, their content editor combines all of these processes into a one-stop shop for managing your website’s content.
The unique Custom Search helps you zone in and target ultra-specific pieces of content like text, code, and HTML.
Using this, Identify content that hasn’t been performing as well as it could and use the platform to bring it up to speed with the rest of your website.
Price: A Free Plan offers limited access to some features to get you started. An Enterprise Plan starts at $299/year and an Professional Plan is $699/year.
Best for: Freelance specialists or small teams looking to assess their current level of content optimization across the site before making changes to their content strategy.
It’ll come as no surprise that SEMrush, one of the big powerhouses of SEO, has developed a powerful writing assistant designed to give you instant suggestions for optimizing your content based on analysis of top-ranking content in Google organic search results.
Install the Content Assistant to your website by downloading the browser plugin and you’re all set. If you’re used to using Yoast’s popular plugin, the checklist and real-time updates feel very similar.
Price: Pro Plans are $119.95/month. A Guru Plan is $229.95/month while a Business Plan is $449.95/month. Discounts are available for annual billing.
Best for: Agencies who already had a subscription to SEMrush for their advanced SEO tools looking for a content optimization add-on. Subscription to the writing assistant alone probably isn’t worth it.
Frase identifies content most relevant to your research by sorting through search results based on your query.
The platform processes your content and analyzes the top 20 search results for your chosen keyword to compare the topics mentioned in the articles against yours.
You receive a content score that you can improve by including some of the topics mentioned in the ranking articles.
Treat Frase like any other word processor like Google Docs or Microsoft Word and write your copy directly into the platform. As you write, a bunch of smart insights will pop up next to your document.
Explore the most relevant search results related to your chosen topics - no more changing between open tabs and windows.
Price: A Basic Plan starts at $44.99/month, a Growth Plan is $99.99/month, and a top Answer Engine Plan is $199.99/month. There are discounts for yearly billing options.
Best for: Small businesses and agencies looking to get started with content optimization, speed up their research process, and understand who’s ranking for their chosen keywords and why.
Getting started with Surfer SEO is easy - simply enter your chosen keyword or keyword phrase you want to rank for into the dashboard.
Surfer SEO then creates guidelines based on your main keyword and localization.
The platform analyzes up to ten competitors and their content to provide you with tips to help with the length, structure, and topics you use in your content to help boost your ranking.
Guidelines can be shared with anyone so you can ensure the rest of your marketing team is up to speed with the requirements for each piece of content.
Price: A Basic Plan is $59/month, a Pro Plan is $99/month and a Business Plan is $199/month. There’s a 20% discount for plans billed annually.
Best for: Agencies looking to create guidelines for their content strategy to ensure communication is consistent across the site. Surfer SEO could be particularly invaluable for outsourcing projects to freelance content writers.
ArticleInsights promises that you’ll “write SEO optimized content without the headache”. We all know that doing SEO content research is time-consuming, so how can ArticleInsights take some of that strain away and make your content creation process quicker and more efficient?
Essentially an advanced keyword tool, it’s best for understanding what your competitors are getting right to rank and how you can use that information to drive traffic to your site.
For each piece of content, ArticleInsights shows the top 25 keywords to target - you can then get specific and target the most relevant keywords that will boost your content.
Price: A Free Plan offers 5 searches per month with a limited analysis history. A Starter Plan is $12/month and an Advanced Plan is $24/month.
Best for: Small businesses or freelance specialists looking to optimize their content with a solid keyword research tool without many technical SEO features. ArticleInsights would suit someone looking to experiment with content optimization without spending a huge monthly fee.
Searchmetrics focuses on helping marketers create better content that will knock the competition out of the water.
Backed by data, Searchmetrics helps marketers write top quality SEO friendly content that makes it to the top SERP position.
The platform aims to encourage relevant optimized content that will engage the target audience and will help guide them through the sales funnel, whatever industry you’re in.
Trusted by a whole host of big-name brands, Lufthansa, Nivea, and eBay have all used Searchmetrics to boost their content.
Price: Plans start at $69/monthly and increase depending on what features you want to include.
Best for: Marketing teams looking to streamline workflow between content writers and other members of the team by using the Content Experience Tool.
MarketMuse is all about making “content your competitive advantage”. Using AI, the platform will change the way you research, plan, and build your content.
Predicting the success of your content, MarketMuse determines the topics for which your site will most likely rank and gives you a personalized difficulty score based on the rest of your site.
Detailed content briefs provide everything from topics to include, to word count and KPIs helping streamline your strategy.
Their market-leading natural language generation engine analyzes huge numbers of pages on your chosen topic before creating an original piece of long-form content on the chosen topic.
Price: A Pro Plan starts at $499/month. Bronze, silver, and gold tiers are customizable following a product demo.
Best for: Medium to large agencies looking to get a competitive edge on their content and streamline their content writing process. Smaller businesses that might not produce a lot of content may find the pricing too high and the features a little overwhelming.
Page Optimizer Pro is the solution for users looking to gain an “unfair competitive advantage” over competing businesses.
If you’re concerned the competition is doing something right while you’re lagging behind, this tool will show where to put your time and energy.
Trusted by brands like SurveyMonkey, Salesforce, Hubspot, and Springer, customers love how easy it is to use the platform.
The main approach of Page Optimizer Pro is to optimize your on-page elements based on 350+ tests on the Google algorithm and the Scientific On-Page Method. You’ll find out incredibly useful insights along the way like multiple H2 tags are far more beneficial than one H1 tag.
You’ll need some SEO knowledge to truly use the potential of the tool since it’s better to already know which keyword you’d like to rank for.
Price: Basic Plans are $20/month, Premium Plans are $30/month and Unlimited Plans are $39/month. Pay-as-you-go report packs are also available. Agencies follow a different pricing structure.
Best for: Agencies and professionals looking to identify what the competition is getting right so they can incorporate it in their own structure. Emphasis on page structure makes it a great tool for those just getting started in content optimization.
Textmetrics is one of the easiest tools to use to boost your content and steadily improve your rankings.
Providing on-page suggestions as you write, Textmetrics helps you create SEO friendly copy from the beginning.
There’s no need to reload, copy or paste, since Textmetrics grades your updates and edits live. You can also analyze how your competitors are beating you in Google SERP.
If you’re used to using Yoast in WordPress, Textmetrics operates in a similar way, providing you with on-page assistance as you create content.
Price: Textmetrics provides custom pricing for each customer based on the number of users and usage.
Best for: Small businesses and agencies looking to improve their content writing process using in the moment assistance while receiving technical SEO advice to optimize their content.
Instead of using the “publish and pray” approach that many content writers and bloggers go for, SimilarContent promises to improve your content’s overall performance by making it more relevant to users.
By measuring content performance, you remove the risk of spending hours of time and money on content that may or may not rank.
SimilarContent allows you to optimize your content live with the editor and discover whether your content is sufficiently in-depth and what could do with some improvement.
Consistent use of the tool should mean that the content you’ve created will almost definitely rank on page one of Google search results.
Price: A Starter Plan is $9.99/month, a Business Plan is $19.99/month and an Agency Plan is $49.99/month. Free 7 day trials are available.
Best for: Businesses with poorly optimized articles that want to see a quick and efficient boost to the rankings. If you don’t have marketing experts looking at incorporating keywords, SimilarContent is a smart choice.
Clearscope is often considered a pioneer of AI-powered content optimization tools.
However, its positioning at the top end of the price scale means it’s worth considering if its features are truly worthwhile or if there might be alternatives that can offer you more for less.
Before taking the plunge, take advantage of any free demos or trials so you can put the tools into practice and find out which works best for your business’s content optimization needs.
You're reading Human-Led SEO; a regular column dedicated to illustrating how a searcher-first approach to SEO enables businesses to generate more revenue in less time from organic search.Get the next issue