Content optimization involves ensuring content is written and presented in a way so that it reaches the target audience.
The process essentially means making sure your site’s pages are attractive to search engines and users.
Going hand in hand with SEO, solid content optimization creates a strong foundation for high performing web pages.
Content optimization matters for SEO purposes.
Creating relevant, engaging content is not enough to rank highly in SERPs if each piece isn’t properly optimized.
Optimizing your content will give it the best possible chance to rank well and receive high volumes of organic traffic.
Uncover a few relevant keywords to target within the piece of content.
Below is an extreme example of the kind of harmful keyword stuffing you should avoid at all costs.
As well as in the text, include the keywords in a few of the headers.
Nothing makes a site look less reliable than inaccurate spelling and grammar. Run your content through a spell-checker a few times before hitting publish.
There’s nothing worse for readers than a big block of text with nothing to break it up.
Adding images, graphics and videos is a great way of keeping your users engaged with the content and increasing dwell time.
Feeling overwhelmed at optimizing content across your site? Contact us today and we’ll organise a free consultation to kickstart your content optimization strategy.
In the meantime, why not check out our training courses for ongoing SEO and marketing assistance.
We show you our tried and tested SEO and marketing strategies that will give your site the boost it needs to perform well.