Spying on your competitors is a recommended part of any robust SEO strategy. Having led the competitor analytics market for a while, we’re looking at the best SpyFu alternatives so you gain the upper hand when it comes to topping search engine rankings.
While SpyFu is one of the best competitor analysis tools out there, there are other excellent SEO tools that are often more efficient and accurate, sometimes coming with lower price tags too.
Narrowing down the selection of competitor analysis tools is a pretty laborious task but luckily we’ve done the hard work for you and found the top 10 SpyFu alternatives to try out.
Before we dive into the top SpyFu alternatives, let’s first take a look at what SpyFu does well and where there’s room for improvement.
Created in 2005, SpyFu is one of the oldest competitor analysis tools around. The platform offers some of the most diverse and in-depth competitor analysis tools around.
Leveraging SpyFu will help you uncover all of your competitors’ closely guarded SEO secrets. Implement your competitors’ top-performing SEO strategies and outrank them on search engine results.
Price: Monthly plans begin at $39. A professional monthly plan is $78 and the top tier team monthly plan is $299.
SEMrush makes it easy to identify where your competitors are going wrong so you can easily swoop in and fill in the gaps, whether that be creating more relevant content or building more links.
This platform particularly excels at covering every aspect when assessing a competitor's SEO efforts. It has a number of tools tailored to cover all bases which include; Traffic Analytics, Organic Research, Advertising Research, Social Media Tracker, Keyword Gap, Backlink Analytics as well as other Competitor PR Monitoring Tools.
You can also find out which keywords your competitors are successfully ranking for, their full keyword strategy and what content they might be missing.
Price: Pro Plans cost $119.95/month. A Guru Plan is $229.95/month while a Business Plan is $449.95/month.
Best for: Businesses or agencies looking for highly advanced competitor analytics and other SEO tools to build a robust strategy.
Desktop-based SEO PowerSuite is a favourite for its competitor analysis features. It’s got some of the best competitor analysis tools available for diving deep into their SEO strategy to help guide your future campaigns.
Providing a competitive keyword checker, rank tracker and backlink analysis, SEO PowerSuite gives the user a full 360-degree insight into competitors’ SEO strategies.
The comprehensive backlink analysis tools allow you to compare five competing domains side by side with up to 50+ link quality factors helping you uncover how to build quality links.
Price: $320/year for the Professional Plan. $750/year for the enterprise plan. There’s also a free option that includes all tools, however, copying or exporting data isn’t enabled for free users.
Best for: Businesses looking for an all-in-one SEO tool that will give them knowledge of their competitors’ SEO strategy without delving into their PPC.
All-in-one SEO software SE Ranking is an easy tool to find your way around and boasts some top-level competitor analysis to boot.
Analyzing both SEO and PPC campaigns, SE Ranking will help you understand the full extent of your competitors’ strategy for strong performance in search engine rankings.
Daily ranking updates ensure you’re always ahead of the curve and ready to make adjustments to your SEO/PPC strategy should you need to.
Price: SE Ranking uses a flexible pricing model based on how many keyword rankings you want to check, how frequently and the duration of your subscription. Plans start at $30/month and steadily increase.
Best for: Businesses looking for a reasonably priced SEO platform at the expense of losing out on some more specific and detailed SEO metrics.
Made up of 5 different SEO tools, Mangools’ main SpyFu alternative comes packaged as the Site Profiler.
Site Profiler gives you a solid overview of both competing sites’ and your own SEO strategy. Take a look at how your competitors are doing when it comes to their backlinks and what anchor text they’re using.
Understanding the kinds of links and what anchor text is successfully working for your competitors is key to implementing a strong strategy across your own site.
Find new competitors, benchmark your site against competitors and identify new opportunities for success in search engine rankings.
Price: A Basic Plan is $29.90/month while a top tier Agency Plan is $79.90/month.
Best for: Businesses who aren’t necessarily looking for the most complex or comprehensive set of competitive analysis features but instead want a reasonably priced introduction to SEO.
AccuRanker is a superstar SEO tool for accurate rank tracking. If you’re looking to specifically focus on tracking and spying on your competitors’ keyword rankings, AccuRanker may be the best SpyFu alternative for you.
AccuRanker makes it easy to identify your top competitors as well as analyze their sites’ high performing content. Entering your competitors’ domain name, you’ll see your competitors’ rankings for target keywords and you’ll be able to compare it against your own.
Consistent software updates make it one of the most comprehensive rank tracker tools out there.
Price: Flexible plans depend on the number of keywords tracked and frequency of rank checking. Monthly plans start at $99 for tracking up to 1000 keywords.
Best for: Businesses who want to exclusively track their own and their competitors’ keyword rankings and are happy to use other SEO tools for more in-depth competitor analysis.
A complete SEO platform, Serpstat is also a highly recommended SpyFu alternative, giving the classic competitor analysis tool a run for its money.
With a simple visual user interface, Serpstat is really easy to use and provides some of the most accurate competitor data around.
Identify those pages with the best visibility in your industry’s niche, not just by their keyword but also their unique content strategy that makes them stand out. Uncover both your competitors’ strengths and weaknesses to improve your own SEO strategy.
Consistent monitoring of your competitors’ weaker areas helps you identify keywords they’re losing their hold on so you can take their spot in the SERPs.
Price: A Lite Plan starts at $69/month with plans steadily increasing until the top Enterprise Plan at $499/month.
Best for: Businesses looking for a budget-friendly SEO tool to get their SEO and PPC competitor analysis started.
iSpionage is a great SpyFu alternative if you’re looking to obtain a detailed overview of the whole user journey from initial click to conversion on competing pages.
Primarily a PPC comparison tool, the algorithm looks for strong signs of campaign profitability and reports back to you which keywords and ads are fuelling your competitors’ strategy and which are hindering it.
iSpionage is also useful for SEO competitor research, uncovering the full competitive landscape for any keyword.
A clear dashboard also sets out key metrics and analytics like traffic volumes, page performance, ranking trends, and traffic value giving plenty of insight into other sites’ SEO strategies.
Price: A Starter Plan is $42/month while an Advanced Plan is $209/month.
Best for: Businesses who want to prioritize a PPC strategy over SEO and figure out what their competitors are doing so they can get the edge.
As one of the top - if not best SEO platforms available - Ahrefs’ competitor research tool known as Site Explorer combines three different competitor analytics tools into one.
An organic traffic research tool lets you see which keywords your competitors are ranking for and which of their pages bring in the most organic traffic.
The paid traffic research tool allows you to see whether your competitors are doing any paid search advertising and where that traffic is directed to.
Boasting one of the largest backlink databases in the industry, gain an understanding of which sites link to your competitors as well as the quality of their backlink profile.
All you have to do to get started is enter any site’s URL and you’ll receive a full overview of that site’s SEO performance.
Price: Lite Plans are $99/month for 1 user. Plans are priced based on the number of users and projects with a full-blown agency plan costing $999/month.Yearly plans come with discounts.
Best for: Businesses or agencies who are focused on uncovering their competitors’ backlink strategy to improve their own.
Moz Pro has some of the best competitor analysis tools for SEO in the industry making them an excellent SpyFu alternative.
Moz are actually the ones who created the Domain Authority and Page Authority metrics, two key measurements for successfully analyzing competing sites.
With a backlink database of 35.5 trillion links, it’s easy to analyze your competitors’ backlink strategy and how you can beat them.
While not as extensive as say Ahrefs or SEMrush, the backlink analysis tool provides substantial grounds for beginning an in-depth review of your competitors’ backlink strategy.
Price: A standard plan is $99/month with other plans ranging in price up until premium costing $599/month.
Best for: Businesses looking for in-depth SEO analysis of their own site along with some insight into competitors but without PPC metrics.
If you’re looking to specifically outrank your competitors’ keyword strategy KeywordSpy could be a great SpyFu alternative for you.
Providing both PPC and organic research tools, KeywordSpy explores your competitors’ top ranking keywords so you can streamline your own keyword strategy.
Their unique affiliates feature helps you uncover which products others in your industry are promoting so you can uncover other affiliate opportunities.
Price: A Basic Plan starts at $99/month.
Best for: Businesses who are looking to only perform PPC and organic research in multiple countries that are outside the US and UK.
Understanding your competitors’ SEO strategy is key to outsmarting them and topping search engine rankings.
While SpyFu is often the go-to competitor analysis tool for SEO specialists, there are so many SpyFu alternatives that are often more suited to the kind of competitor analysis you’d like to perform.
Before deciding on one of these SpyFu alternatives, consider whether PPC or organic traffic research tools are more important to your strategy. Once you know which tool is best for your SEO strategy you can begin to leverage it to outsmart the competitors.
You're reading Human-Led SEO; a regular column dedicated to illustrating how a searcher-first approach to SEO enables businesses to generate more revenue in less time from organic search.Get the next issue