Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. Page authority is different to domain authority, which measures the authority of an entire website.
Page authority is determined using a 100-point logarithmic scale. The higher the PA score, the easier it is for a page to rank.
Page authority is also a comparative metric, which allows a website analyse how it is performing in relation to its competitors.
It’s based on three criteria:
Pages with low quality content and unreliable spammy links will not see a rise in page authority. Focus on high-quality at each level of your web page.
It’s all well and good filling your page with links, but if they’re irrelevant to your content and add little value then they won’t positively impact your page authority score.
If your page is out of date and neglected it will suffer in the rankings. Frequent updates, on the other hand, will positively affect crawl demand.
It is always important to keep an eye on your page authority, and you can do this by reflecting on a few factors. You should:
You can also use tools like MozBar to get an idea of your page’s performance.
While page authority is holistic and influenced by a range of factors, there are some things you can do to indirectly improve your page authority. Some of these include:
Spammy blog comments with bad links can detrimentally affect page authority.
Quality link building is always essential for good SEO. Reaching out to companies with a similar focus or mission can help a page build its authority and its perceived legitimacy.
The authority of a link is based on a few factors:
Bear these factors in mind when generating links in order to maintain and improve your own page authority.
Make sure you keep your pages relevant by regularly updating them with new content, this is a simple way to give your page authority a boost.
Not satisfied with your page authority score? We can set you on track to improve it by teaming you up with a group of marketers recommended by us.
Alternatively, we run training courses for those who want a boost but maybe don’t quite have the funds to hire help!