Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.
Keyword research is a market research based activity. Often used to identify words and phrases most appropriate to target, in order to generate brand awareness and attract a specific target audience.
The process of analysing the competitive landscape of a business to seek opportunities which could lead to business growth.
An external link is a hyperlink that points from one website to another, also called an outbound link.
Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. Page authority is different to domain authority, which measures the authority of an entire website.
Link building is an SEO-based marketing activity of generating backlinks from a set of websites to your website in order to rank pages higher in search engines.
Duplicate content refers to content that is similar or identical to content elsewhere on your domain or other domains.
An error message given when a user or web browser, attempts to visit a page but could not return any content. E.g. The page no longer exists.
Backlinks are external hyperlinks used to link from one website to another. They form an integral part of search-engine optimization, often touted as the main ranking factor search engines use to rank pages.
Technical SEO is an aspect of on-page SEO and refers to the process of optimising the technical side of a website to enhance crawlability, indexing and ranking in SERPs.
PPC, or pay-per-click advertising, is when companies only pay when someone clicks on their ads. It is one of the most popular methods of paid internet advertising.
The opposite of paid traffic. Organic traffic is traffic generated to a website through organic channels only. SEO and social media are examples of organic traffic channels.
Keyword difficulty is the metric by which website owners can measure how much competition there is for a particular keyword, and in turn determine how difficult it is to rank for it in SERPs. It is scored from 0-100, and the lower the score the easier it is to rank for a keyword.
A blog post is a piece of content in written form, published on a blog. Blog posts can often contain multimedia including, images, audio and video.
Paid advertising is any form of internet advertising that a marketer or company pays for. With paid ads, advertisers are basically renting a space on a platform with their target audience and advertising their offer.
Nofollow is a HTML attribute that instructs Google crawlers not to follow a hyperlink. It first made an appearance in 2005 and was created with the intention of combating comment spamming.
Any link that is not assigned a nofollow is a dofollow link. This is a HTML attribute assigned to a backlink that allows users and crawlers to discover and access the website.
The process of optimising web pages for search engines and end users. Making it easier for search engines to figure out what a web page is about.
An SEO website audit is the process by which website owners can gain insight into the performance of their website, and understand the impact and shortcomings of their SEO strategy.
Directives and commands given to search engine robots to control the index coverage of a website.
Local SEO is the practice of increasing search visibility and brand awareness of local businesses to users who are searching for their product or service right now.
It goes without saying that before you commit to any kind of subscription, you should always take a look at what the competitors are offering. While you might have heard good things about Moz from other SEO pros, you’d be wise to try some Moz alternatives.
A favourite with SEO professionals, Moz Pro is an all-in-one SEO toolkit that can help you with everything from keyword research to competitor analysis. Before sharing our top 10 Moz alternatives, find out what’s good about Moz and why it’s popular.
Easy to use and navigate, the clean interface makes it a great option for those just getting to grips with SEO. Equally, the platform boasts some of the most comprehensive SEO metrics available, having invented their own Domain Authority score.
However, when compared to other tools on the market, Moz is on the pricier end of the spectrum, especially when you consider the range of features it offers.
Moz is also known for putting heavy limits on its tools despite the high cost of their subscriptions.
Before you dive into a subscription with the SEO platform, make sure you try out some of our recommended Moz alternatives.
Price: A Standard Plan is $99/month with other plans ranging in price up, with a Premium Plan costing $599/month.
New kid on the block, Serpstat is one of the more recent all-in-one SEO platforms. A little more budget-friendly compared to other tools on this list, their lower-priced plans tend to be cheaper than competitors like SEMrush, Ahrefs and Moz.
The SEO tool is great for performing easy keyword research for both your own site and other competing pages. Although it can’t top SEMrush’s incredibly in-depth keyword database, it’s continually growing and expanding its reach.
Serpstat is overall a good Moz alternative for delving deep into the analytics of both yours and your competitors’ sites.
Price: A Lite Plan starts at $69/month and steadily increases until its top of the range Enterprise Plan of $499/month.
Best for: Businesses looking for a lower-priced platform without all the highly technical features that others offer to get them started with their SEO strategy.
SE Ranking is another all-in-one SEO platform composed of 9 different tools to help you streamline your SEO strategy and boost your site in the rankings.
One of SE Rankings top features is its Keyword Rank Tracker tool. Covering 5 search engines including Google and Bing, the tool conveniently divides data by device so you can see how your site is performing on mobile and desktop.
Its strong competitor analytics allows you to see how your competitors are doing when it comes to their keyword strategy for both paid campaigns and organic search results.
Price: SE Ranking creates custom monthly pricing that’s based on how many keyword rankings you want to check, how frequently and the duration of your subscription. Plans start at $30/month and steadily increase.
Best for: Small businesses who want a budget-friendly SEO tool that will provide them with solid keyword research tools and site audits without complicating their SEO strategy.
As one of the most popular SEO platforms available, SEMrush is composed of 28 powerful SEO tools.
If you’re looking for ultra-detailed keyword research, it’s hard to beat SEMrush with its database of 20 billion keywords.
Trusted by over 5 million users worldwide, SEMrush is one of the most popular and widespread SEO tools. With a large backlink database, that includes 789 million domains, you won’t be short on opportunities for extensive competitor backlink analysis.
Despite the huge amounts of data, SEMrush excels at presenting it in bitesize easy to read graphs.
Price: Pro Plans are $99.95/month and come with 28 different powerful SEO tools. A Guru Plan is $199.95/month while a Business Plan is $399.95/month.
Best for: Businesses looking for an ultra comprehensive all-rounder SEO platform that has a particularly strong keyword research tool.
Mangools conveniently combines 5 different SEO tools in one platform.
One of the best things about Mangools is its easy to understand its way of presenting data, making your life as the user far easier as you interpret it.
The SERPchecker is one of the platform’s stand out tools, allowing you to access the SEO data of your competitors. Using 50 different metrics to analyze the data, Mangools also pulls some information from Majestic and Moz.
Their fifth and most recent tool SiteProfiler is essential for understanding your competitors’ SEO authority as well as the health of your own backlink profile.
Price: A Basic Plan is $29.90/month while a top tier Agency Plan is $79.90/month.
Best for: Site managers who want an easy to use SEO platform with a variety of tools but won’t mind the occasional limits Mangools puts in place.
Unlike many of the cloud-based tools on this list, SEO PowerSuite requires a desktop installation to access the toolkit.
Providing piles of different metrics and features, the Keyword Rank Tracker is particularly useful for understanding your competitors’ SEO keyword strategy and how to improve your own.
The site audit tool is one of the most comprehensive on the market and crawls through your site, identifying technical issues that may harm your performance in search engine results.
Price: A freemium version allows you to use the tools for free but won’t allow you to copy or export data. Paid plans are $320/year for the Professional Plan or $750/year for the enterprise plan.
Best for: Businesses looking to track their competitors’ rankings as well as perform their own in-depth site rankings.
One of the older SEO tools around, Majestic was one of the first SEO toolkits. Comparable to lots of platforms given its diverse features, it stands out for its link analysis features. Essentially a link builder tool, this is what Majestic does best.
Majestic’s Site Explorer feature is great for reviewing competitor sites as well as your own. Scan any site’s link profile and uncover key stats like Referring Domains, External Links and Indexed URLs.
A Topics Report feature determines what a site is about based on its backlinks as opposed to the content published. For example, lots of links from high authority sites on technology will tell Majestic your site is likely about technology.
This is a pretty unique feature that seems to say something about how Google may index your site.
Price: A Lite Plan is $49.99/month, a Pro Plan is $99.99/month and a top API Plan is $399.99.
Best for: Businesses looking for extensive backlink research and analysis who may not need in-depth keyword research tools or help identifying relevant content topics.
Dubbed a ‘content intelligence’ platform, Conductor Searchlight is a great Moz alternative if you’re looking to specifically focus on building relevant content to boost your organic search results.
Using similar search metrics to other SEO platforms, Conductor Searchlight stands out for its ability to link them to overall content performance, providing you with an in-depth review of which content is bringing your site revenue.
A unique feature of Conductor Searchlight is its ability to track voice search results on platforms like Alexa and Google Assistant.
Price: Pricing is custom and based on different factors like the total keywords tracked, integrations from the partner ecosystem and any additional features your business may require.
Best for: Businesses looking for guidance when it comes to the SEO content strategy without too much technical detail.
While SEMrush excels in keyword research, Moz in usability, Ahrefs’ truly shines when it comes to its backlink index. Larger than any other backlink index available, it’s home to over 22 trillion backlinks. Ahrefs also has the second most active web crawler following Google.
If you’re specifically looking to boost your site’s backlinks, Ahrefs would be the best Moz alternative to do the job. It’s also a stellar tool for performing competitor analysis both on backlinks and overall SEO strategy.
Ahrefs also comes with a highly in-depth tool, known as Positions Explorer. The tool allows you to check a domain, sub-domain, or exact URL for how it is ranking based on its keywords.
Price: Lite Plans for 1 user start at $99/month, with plans steadily increasing depending on the number of users and projects with a full-blown agency plan costing $999/month.Yearly plans come with discounts.
Best for: Businesses looking for a top tier all-in-one SEO platform that is particularly strong at building a strong backlink building strategy as well as analyzing the competition.
Raven Tools is another one-stop shop platform for all your site’s SEO needs. Relying on Majestic’s link database of 230+ billion crawled URLs, it’s easy to find links that point to your site as well as check each link’s status.
The main draw of Raven is its ability to produce custom white-label reports. If you’re an agency managing multiple clients who require regular reports on their SEO strategy, Raven could be a great Moz alternative.
Raven also comes with a site auditor, backlink checker and keyword ranking reporting. It has many integrations with performance metrics platforms like Google Analytics, Adwords, Search Console, Facebook and a few others.
Price: A Small Biz Plan is $39/month with plans increasing until the Lead Plan that’s $399/month.
Best for: Agencies who need to produce custom white-label reports for their clients.
Monitor Backlinks is an excellent Moz alternative if you’re looking for one of the most powerful backlink monitoring tools available both for your site and viewing the competitors’ pages.
The advanced backlink monitoring platform gives you all the highly detailed information you need when it comes to building better backlinks and performing research into your site’s current backlink health.
Monitor backlinks also provides superior backlink competitor analysis, revealing what your competitors are getting right and how you can improve your own strategy to outsmart theirs.
Automating the backlink tracking process, the platform gives you extensive information on each of your backlinks helping you understand who is linking to your site and in what ways.
Price: A monthly subscription begins at $25 with plans increasing until their top plan at $188/month.
Best for: Businesses who have already implemented an SEO strategy and want to analyze their backlinks as well as their competitors.
While Moz has plenty of solid selling points including its user-friendly layout, multiple learning resources and keyword research tool, its heavy limitations are off-putting when you consider its premier pricing model.
Before choosing Moz, try using its freemium model so you get a good feel for the platform.
Whether you’re looking for a budget-friendly option, a tool focused on backlink monitoring or an excellent keyword research tool, give one of these Moz Alternatives a go.