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SEO Tools

11 Moz Alternatives and Competitors For Improving Your SEO Strategy

Looking to make a switch from Moz? Here are other SEO toolkits to consider
Holly Stanley
Freelance Content Writer for B2B, SaaS, and Digital Marketing Brands
11 Moz Alternatives and Competitors For Improving Your SEO Strategy
March 12, 2022
October 12, 2020

It goes without saying that before you commit to any kind of subscription, you should always take a look at what the competitors are offering. While you might have heard good things about Moz from other SEO pros, you’d be wise to try some Moz alternatives

A favourite with SEO professionals, Moz Pro is an all-in-one SEO toolkit that can help you with everything from keyword research to competitor analysis. Before sharing our top 11 Moz alternatives, find out what’s good about Moz and why it’s popular. 

Why Moz? 

Moz Pro Landing Page Snippet - Moz Alternatives

Easy to use and navigate, the clean interface makes it a great option for those just getting to grips with SEO. Equally, the platform boasts some of the most comprehensive SEO metrics available, having invented their own Domain Authority score. 

However, when compared to other tools on the market, Moz is on the pricier end of the spectrum, especially when you consider the range of features it offers. 

Moz is also known for putting heavy limits on its tools despite the high cost of their subscriptions. 

Before you dive into a subscription with the SEO platform, make sure you try out some of our recommended Moz alternatives. 

Price: A Standard Plan is $99/month with other plans ranging in price up, with a Premium Plan costing $599/month. 

Pros Cons
Access lots of informative resources to help get you started on the platform as well as deepen your SEO knowledge. Backlinks database is more limited than some of the competitors.
Use MozBar - a Chrome browser extension that provides insight into a site’s page authority and domain authority. Fewer technical SEO tools related to site speed and other technicalities.
Discover new link-building opportunities with the Open Site Explorer tool. Generation of reports can feel sluggish.
Some of Moz’s tools like Keyword Research are available for free with heavy limitations. Competitor analysis tools aren’t as advanced as other platforms.
Weekly crawl updates on technical SEO details like duplicate content, 404s and missing meta data. No PPC metrics which doesn’t help if you’re looking to analyze paid search as well as organic search results.

11 Moz Alternatives to Try Out

1. SE Ranking

SE Ranking Landing Page Snippet - Moz Alternatives

SE Ranking is another all-in-one SEO platform composed of 9 different tools to help you streamline your SEO strategy and boost your site in the rankings. 

One of SE Rankings top features is its Keyword Rank Tracker tool. Covering 5 search engines including Google and Bing, the tool conveniently divides data by device so you can see how your site is performing on mobile and desktop. 

Its strong competitor analytics allows you to see how your competitors are doing when it comes to their keyword strategy for both paid campaigns and organic search results. 

Price: SE Ranking creates custom monthly pricing that’s based on how many keyword rankings you want to check, how frequently and the duration of your subscription. Plans start at $23.40/month and steadily increase. 

SE Ranking vs. Moz

Pros Cons
Site audit tool is more in-depth and comprehensive compared to Moz, giving you a full picture of the SEO health of your site. Fewer helpful resources for finding your way around the platform, unlike Moz.
Backlink builder tool helps you manage your link profile as well as progress with your off-site optimization efforts. No browser extension for SEO on the go.
Analyze your competitors’ keywords for both paid and organic search results - Moz doesn’t offer paid metrics. Fewer helpful metrics like competitive density, SERP features and trends are included.
Produce white-label reports which is helpful if you need to send reports to clients. While there’s an on-page SEO support tool there’s no SEO writing tool like Ahrefs.
Monitor yours and your competitors’ pages for any changes. There’s a day-long delay for rankings to appear.

Best for: Small businesses who want a budget-friendly SEO tool that will provide them with solid keyword research tools and site audits without complicating their SEO strategy.

2. SEO PowerSuite

SEO Powersuite Sample Dashboard - Moz Alternatives

Unlike many of the cloud-based tools on this list, SEO PowerSuite requires a desktop installation to access the toolkit. 

Providing piles of different metrics and features, the Keyword Rank Tracker is particularly useful for understanding your competitors’ SEO keyword strategy and how to improve your own. 

The site audit tool is one of the most comprehensive on the market and crawls through your site, identifying technical issues that may harm your performance in search engine results. 

Price: A freemium version allows you to use the tools for free but won’t allow you to copy or export data. Paid plans are $299/year for the Professional Plan or $699/year for the enterprise plan.

SEO PowerSuite vs. Moz

Pros Cons
Analyze an unlimited number of backlinks per site, Moz limits the number of backlinks to 10,000 per site. Requires a huge desktop installation.
View metrics like how much monthly traffic your site receives via a search term, estimated page visits if your site ranks no.1 for a specific keyword, and estimated PPC costs per month - Moz’s metrics are pretty basic in comparison. Each user must purchase a full-priced licence making the tool not ideal for large SEO teams.
Perform an unlimited number of checks for keyword rankings - Moz limits you to 200 rankings a day. Frequent software updates means having to download more software.
Create an unlimited number of projects - Moz limits you to just 5. Unlike Moz, SEO Powersuite is a set of different tools as opposed to being one integrated platform which is a little more complex for some users.
Dives up to 1000 positions deep in a rank check while Moz only runs to 50 positions deep. No monthly subscription model which is a downside if you’d like to just try the tool for a few months before fully committing.

Best for: Businesses looking to track their competitors’ rankings as well as perform their own in-depth site rankings. 

3. Serpstat

Serpstat Sample Dashboard - Moz Alternatives

New kid on the block, Serpstat is one of the more recent all-in-one SEO platforms. A little more budget-friendly compared to other tools on this list, their lower-priced plans tend to be cheaper than competitors like SEMrush, Ahrefs and Moz.

The SEO tool is great for performing easy keyword research for both your own site and other competing pages. Although it can’t top SEMrush’s incredibly in-depth keyword database, it’s continually growing and expanding its reach. 

Serpstat is overall a good Moz alternative for delving deep into the analytics of both yours and your competitors’ sites.

Price: A Lite Plan starts at $69/month and steadily increases until its top of the range Enterprise Plan of $499/month.

Using our promo codes: "growhackscale_access_5" - you get FREE access to Serpstat for 5 days and with "growhackscale_5" - you get a 5% additional discount for buying subscriptions starting from 3 months.

Serpstat vs. Moz

Pros Cons
Provides API access which Moz does not. Can’t filter backlinks by nofollow or dofollow links.
Identify keywords your competitors are ranking for. No social media tracking like other platforms including SEMrush.
Backlink analysis shows the domains from where you’ve got backlinks, as well as link quality and top keywords for those backlinks. No Chrome extension like the Moz Bar.
Use the Rank Tracker to keep tabs on the top 100 results for a monitored keyword. Both link and keyword databases are smaller than Ahrefs, SEMrush and Moz.
Perform research on what keywords competitors are using for their paid ad campaigns. Domain authority and keyword difficulty ratings aren’t as accurate as other platforms.

Best for: Businesses looking for a lower-priced platform without all the highly technical features that others offer to get them started with their SEO strategy. 

4. Semrush

SEMrush Sample Dashboard - Moz Alternatives

As one of the most popular SEO platforms available, SEMrush is composed of 40+ powerful SEO tools. 

If you’re looking for ultra-detailed keyword research, it’s hard to beat SEMrush with its database of 20 billion keywords. 

Trusted by 6 million users worldwide, SEMrush is one of the most popular and widespread SEO tools. With a large backlink database, that includes 816 million domains, you won’t be short on opportunities for extensive competitor backlink analysis.

Despite the huge amounts of data, SEMrush excels at presenting it in bitesize easy to read graphs. 

Price: Pro Plans are $119.95/month. A Guru Plan is $229.95/month while a Business Plan is $449.95/month.

SEMrush vs. Moz

Pros Cons
Review an organic traffic report that provides you with a list of all the keywords that a site is currently ranking for in search engines. Keyword search volume and traffic estimates are frequently inaccurate and don’t match up with reality.
Advanced filtering within Keyword Magic Tool allows you to easily segment keywords by topic. Link Backlink Gap link-building tool only allows you to compare your site to 4 other domains while Moz’s Link Intersect tool allows up to 5 side-by-side comparisons.
Includes PPC analysis which Moz does not. User interface can be overwhelming for those with limited knowledge of SEO.
Select up to 100 keywords and view how your site is performing in rankings for these keywords. No keyword priority feature like Moz.
Reports newly found backlinks within a week, which is much faster than Moz and other SEO tools. Can’t save lists of keywords within the platform, unlike Moz.

Best for: Businesses looking for an ultra comprehensive all-rounder SEO platform that has a particularly strong keyword research tool. 

5. Mangools

Mangools Landing Page Snippet - Moz Alternatives

Mangools conveniently combines 5 different SEO tools in one platform. 

One of the best things about Mangools is its easy to understand its way of presenting data, making your life as the user far easier as you interpret it. 

The SERPchecker is one of the platform’s stand out tools, allowing you to access the SEO data of your competitors. Using 50 different metrics to analyze the data, Mangools also pulls some information from Majestic and Moz. 

Their fifth and most recent tool SiteProfiler is essential for understanding your competitors’ SEO authority as well as the health of your own backlink profile. 

Price: A Basic Plan is $29.90/month while a top tier Agency Plan is $79.90/month. 

Mangools vs. Moz

Pros Cons
LinkMiner backlink analysis tool is better laid out and more accurate than Moz. Heavy limitations - on the top tier plan there are only 1200 keyword phrases available per month, Moz’s top plan permits 30,000.
Access their SERP Analysis tool that Moz doesn’t have. No automated generated reports.
View the stats of your backlinks over time allowing you to analyze how your campaign went overall. No on-page grader like Moz.
SiteProfiler picks out your top competitors while you have to enter them manually in Moz. No crawler to go through your site, like Moz.
Keyword research tool is better laid out than Moz. No local SEO tool which Moz has.

Best for: Site managers who want an easy to use SEO platform with a variety of tools but won’t mind the occasional limits Mangools puts in place. 

6. GrowthBar

GrowthBar Sample Dashboard - Moz Alternatives

GrowthBar is an AI-enabled, comprehensive, SEO Swiss Army Knife. It does four main things and it does them well: keyword research, keyword tracking, competitive research, and content generation. It's fun to use and more affordable than most alternatives.

The tool generates blog content for you in one click with proper keywords, headlines, word counts, images, links, and more. AI will instantly create a content outline for you that will tell you exactly what to write so you can rank fast.

It analyzes billions of data points and combines them with GPT-3 AI recommendations to create very Google-friendly content.

GrowthBar also offers billions of keyword suggestions, backlinks, Google Ads, and almost any competitive metric you can think of in its super friendly interface. 

Price: Free to use for 5 days and then plans start at $29/month.

GrowthBar vs. Moz

Pros Cons
Simple and sleek dashboards that are easy and fun to use and more affordable than Moz. No support for languages other than English.
Rank tracker dashboard allows you to monitor SEO keyword rank performance over time for up to 10 of your domains. It can take a few minutes to update rankings.
AI-driven Content Generation tool creates SEO optimized content outlines with the click of a button. No SEO audit capability.
Great competitive insights, so you can see which keywords and marketing channels are working for anyone in your industry. Unlike Moz, GrowthBar doesn’t include metrics like trend or site audits.
Offers a highly useful free Google Chrome extension. Phone support is only offered at the highest price tier.

Best for: It's a great option for modern marketers and bloggers looking for a budget-friendly SEO platform for keyword research, content generation, competitive analysis and rank tracking.

7. Majestic

Majestic Landing Page Snippet - Moz Alternatives

One of the older SEO tools around, Majestic was one of the first SEO toolkits. Comparable to lots of platforms given its diverse features, it stands out for its link analysis features. Essentially a link builder tool, this is what Majestic does best. 

Majestic’s Site Explorer feature is great for reviewing competitor sites as well as your own. Scan any site’s link profile and uncover key stats like Referring Domains, External Links and Indexed URLs. 

A Topics Report feature determines what a site is about based on its backlinks as opposed to the content published. For example, lots of links from high authority sites on technology will tell Majestic your site is likely about technology.

This is a pretty unique feature that seems to say something about how Google may index your site. 

Price: A Lite Plan is $49.99/month, a Pro Plan is $99.99/month and a top API Plan is $399.99.

Majestic vs. Moz

Pros Cons
Unique Clique Hunter feature helps you find new link building opportunities by finding sites that are linking to one or more of your competitors. The keyword generator tool is new and not as well established as other SEO platforms.
Trust and Citation Flow metrics help you discover which backlinks are most relevant and beneficial to your site. No additional features like a Content Explorer to help you with identifying relevant content topics.
Receive email alerts for new or lost backlinks. Data is often presented in difficult to interpret graphs.
Majestic has one of the largest databases of backlinks - larger than both Moz and SEMrush. Backlink history sometimes misses past links.
Provides link data from the last 5 years. Rank Tracker is not 100% accurate.

Best for: Businesses looking for extensive backlink research and analysis who may not need in-depth keyword research tools or help identifying relevant content topics. 

8. Conductor Searchlight

Conductor Searchlight Landing Page Snippet - Moz Alternatives

Dubbed a ‘content intelligence’ platform, Conductor Searchlight is a great Moz alternative if you’re looking to specifically focus on building relevant content to boost your organic search results. 

Using similar search metrics to other SEO platforms, Conductor Searchlight stands out for its ability to link them to overall content performance, providing you with an in-depth review of which content is bringing your site revenue. 

A unique feature of Conductor Searchlight is its ability to track voice search results on platforms like Alexa and Google Assistant. 

Price: Pricing is custom and based on different factors like the total keywords tracked, integrations from the partner ecosystem and any additional features your business may require. 

Conductor Searchlight vs. Moz

Pros Cons
Discover what your customers are searching for online so you can create relevant content that addresses their needs. No keyword research tool like other platforms on the list.
Categorize any part of the customer journey that specific content would address. No backlink database or link-building tools.
Receive audience insights that show the customer demographics behind the search. Platform can be complex for those without an SEO background.
Measure the revenue of your content across multiple platforms. Poor coverage of international search engines.
Access an on-page-editor so you can make content and technical optimizations. No weekly crawl updates on technical SEO elements like Moz.

Best for: Businesses looking for guidance when it comes to the SEO content strategy without too much technical detail. 

9. Ahrefs

Ahrefs Sample Dashboard - Moz Alternatives

While SEMrush excels in keyword research, Moz in usability, Ahrefs’ truly shines when it comes to its backlink index. Larger than any other backlink index available, it’s home to over 22 trillion backlinks. Ahrefs also has the second most active web crawler following Google. 

If you’re specifically looking to boost your site’s backlinks, Ahrefs would be the best Moz alternative to do the job. It’s also a stellar tool for performing competitor analysis both on backlinks and overall SEO strategy. 

Ahrefs also comes with a highly in-depth tool, known as Positions Explorer. The tool allows you to check a domain, sub-domain, or exact URL for how it is ranking based on its keywords.  

Price: Lite Plans for 1 user start at $99/month, with plans steadily increasing depending on the number of users and projects with a full-blown agency plan costing $999/month.Yearly plans come with discounts.

Ahrefs vs. Moz

Pros Cons
Perform keyword research for 9 additional search engines including YouTube and Amazon. Web traffic stats aren’t as accurate as other platforms. Ahrefs’ web traffic stats are usually 4-5x lower than those reported in Google Analytics and Google Search Console.
Install the SEO browser extension and view metrics like CPC, search volume, and keyword difficulty across any web page. Ahrefs isn’t as user-friendly or intuitive as Moz.
Use the Content Explorer feature to uncover relevant content that’s receiving good social shares and is viral across the web. This is helpful for coming up with relevant blog post ideas that have already proved to be popular within your industry niche. Doesn’t check for Domain Authority or Page Authority like Moz when doing keyword research.
Backlink database is probably the fastest and most accurate in the SEO industry - links are usually indexed within 2-3 days of their creation. No on-page optimization which Moz does offer.
Ahrefs also collects all the data of different sites that a link connects too. This is ideal for detecting broken links so you don’t have to do so manually. Less helpful resources for beginners which Moz excels at.

Best for: Businesses looking for a top tier all-in-one SEO platform that is particularly strong at building a strong backlink building strategy as well as analyzing the competition.

10. Raven Tools

Raven-Link Manager Sample Dashboard - Moz Alternatives

Raven Tools is another one-stop shop platform for all your site’s SEO needs. Relying on Majestic’s link database of 230+ billion crawled URLs, it’s easy to find links that point to your site as well as check each link’s status. 

The main draw of Raven is its ability to produce custom white-label reports. If you’re an agency managing multiple clients who require regular reports on their SEO strategy, Raven could be a great Moz alternative. 

Raven also comes with a site auditor, backlink checker and keyword ranking reporting. It has many integrations with performance metrics platforms like Google Analytics, Adwords, Search Console, Facebook and a few others. 

Price: A Small Biz Plan is $39/month with plans increasing until the Lead Plan that’s $399/month.Raven Tools vs. Moz

Pros Cons
Check links for nofollow, deleted or redirect statuses. Raven Tools actually relies on Majestic to deliver backlink analysis and info, meaning if you already have a Majestic subscription, Raven may be unnecessary.
Custom drag and drop reporting with any combination of Raven features. User interface is complicated and not very intuitive to use.
Multiple integrations with different platforms make it easy to incorporate data from other sources. Check an unlimited number of keyword rankings.
Site audit tools help you identify technical issues that may be pulling down rankings. Only checks rankings for Google and Bing search engines.
Automate client reports with a previously built template. No data on difficulty or profitability of keywords.

Best for: Agencies who need to produce custom white-label reports for their clients. 

11. Monitor Backlinks 

Monitor Backlinks Landing Page Snippet - Moz Alternatives

Monitor Backlinks is an excellent Moz alternative if you’re looking for one of the most powerful backlink monitoring tools available both for your site and viewing the competitors’ pages. 

The advanced backlink monitoring platform gives you all the highly detailed information you need when it comes to building better backlinks and performing research into your site’s current backlink health. 

Monitor backlinks also provides superior backlink competitor analysis, revealing what your competitors are getting right and how you can improve your own strategy to outsmart theirs. 

Automating the backlink tracking process, the platform gives you extensive information on each of your backlinks helping you understand who is linking to your site and in what ways. 

Price: A monthly subscription begins at $25 with plans increasing until their top plan at $188/month.

Monitor Backlinks vs. Moz

Pros Cons
Use the disavow tool to remove negative backlinks that may be harming your rankings. No keyword research tool.
Receive instant alerts when new backlinks point to your site. No browser extension tool.
Find out when your competitors receive a new backlink and uncover a new backlink opportunity for your site. Limited help resources unlike Moz.
Track your keywords and compare your rankings against competitors. Keyword insights are more limited compared to other tools.
Review your backlinks with a variety of different metrics including Alexa Rank, Citation Flow, Trust Flow, MozRank and Domain Authority. Heavy limits only allow you to monitor up to 4 sites.

Best for:  Businesses who have already implemented an SEO strategy and want to analyze their backlinks as well as their competitors. 

Moz Alternatives: Summary

While Moz has plenty of solid selling points including its user-friendly layout, multiple learning resources and keyword research tool, its heavy limitations are off-putting when you consider its premier pricing model. 

Before choosing Moz Pro, try using its freemium model so you get a good feel for the platform. 

Whether you’re looking for a budget-friendly option, a tool focused on backlink monitoring or an excellent keyword research tool, give one of these Moz Alternatives a go. 

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