Do you need to invest in SEO (search engine optimization) software for your company? Then, you've got a lot of reasons to read this article! Let's see...
You might feel overwhelmed by the wide range of solutions out there. Or you might just want to make sure that you're choosing the best solution for your company.
Most importantly, you might not have a pot filled with gold to spend on a costly solution. But you don't want to neglect your company's website performance on search engines at all!
Bottom line, you need a software solution to
Well, help is on the way! This article will guide you through the journey of picking the best cost-effective SEO software solution for your company and budget.
It's time to talk about how Ahrefs is widely adopted amidst the SEO community and a lot of major companies worldwide.
Ahrefs is an SEO toolset to help you increase your company's website search traffic—whether it's organic or paid traffic—and ranking in search engine results pages (SERPs).
Some renowned companies you might know—such as Facebook, LinkedIn, Netflix, and Uber—use Ahrefs for different SEO efforts.
So, "Ahrefs must be pretty fancy..." you might be wondering.
Yep, that's true. Ahrefs provides exhaustive support to boost websites' SEO. And some interesting numbers prove it:
Aren't these facts impressive? But what Ahrefs can do exactly to improve your company's website is what matters here.
With Ahrefs toolset you can perform
The magic that Ahrefs can do for your website doesn't resume to what you just read. Keep on reading for more information.
Besides the main features of Ahrefs, the toolkit allows you to
Ahrefs isn't all about a huge success among the highly accomplished and leading SEO experts and companies using it. So, what are the drawbacks of Ahrefs?
The fact that some of the most recognized companies in the world use Ahrefs must be a sign of high-quality SEO software, right? However, every heads has a tails.
Ahrefs is costly, so it can be a luxury for your startup or small company. The four pricing plans start at $99 per month and go all the way up to $999 a month. Nevertheless, if you choose annual billing, you'll get a discount of two months.
Now that you have a common ground to compare Ahrefs with its competitors, let's discuss those.
Price: BuzzSumo's four pricing plans start at $99 per month and go up to $499+ a month. If you prefer to pay yearly, you'll get a 20% discount. The $499+ plan is a custom plan for large companies or teams.
BuzzSumo might help you discover content ideas from the most popular content, identify great influencers in your niche, and more. It improves your website's SEO indirectly, through better content.
Ahrefs is more focused on SEO whereas BuzzSumo is more focused on content marketing. That means that if you prefer BuzzSumo over Ahrefs, your website's company ranking will depend on producing amazing content!
With that said, Ahrefs has a whole lot more SEO features than BuzzSumo.
Best for: content marketers or companies with the need to discover content trends and influencers, plus analyze engagement levels and other metrics
Price: KWFinder's three pricing plans range from $29.90 to $79.90 a month. And if you go for the annual plan, you'll save 40%.
KWFinder is a Mangools tool with keyword research powers. In other words, KWFinder is one of the best keyword planners you might find.
KWFinder falls short of Ahrefs' features that go beyond keyword research.
Best for: content marketing professionals or businesses with a particular interest in keyword planning
Price: Moz Pro's four pricing plans go from $99 to $599 per month. But if you pay yearly, you'll benefit from a 20% discount. There's also the possibility to request a customized enterprise pricing plan.
Moz Pro is a popular suite of SEO tools.
Whereas Ahrefs constantly releases feature improvements, Moz Pro doesn't.
Also, Ahrefs stands out from Moz Pro in terms of link research.
Best for: individuals or companies interested in defining and maintaining an SEO strategy
Price: SE Ranking's three pricing plans are between $29 and $129 a month. However, you can benefit from discounts based on the rankings check frequency and the subscription period.
SE Ranking is an SEO toolkit with a broad range of SEO features.
Despite that SE Ranking is feature-rich, it doesn't overcome the variety of features that Ahrefs has.
Best for: content marketers or businesses looking for a low-cost SEO solution to support their SEO approach
Price: SEMrush's three pricing plans vary from $99.95 to $399.95 per month. Nevertheless, if billed annually, you'll get a 16% discount.
SEMrush is one of the most popular SEO suites on the market. It specialized in keyword research, competitor analysis, and paid advertising campaign optimization. But it also has other features such as on-page SEO analysis, backlink research, and rank tracking.
Most likely, SEMrush is the closest tool to Ahrefs in completeness and quality, which is a good starting point!
Nonetheless, Ahrefs surpasses SEMrush in a few things:
Best for: content marketing professionals or companies on the lookout for SEO software almost as complete and good as Ahrefs, yet less expensive
Price: SERPed's pricing plans start at $79 per month and go up to $379 a month. If you prefer to pay annually, you'll get three months for free.
SERPed is an all-in-one SEO management system, which means that it contains over 40 SEO tools. And that makes it a great contender for Ahrefs!
Best for: individuals or businesses in need for a comprehensive set of SEO tools to structure their SEO strategy
Price: Serpstat's four pricing plans range from $69 to $499 per month. And if you pay annually, you'll save 20%. Serpstat also offers customized enterprise pricing plans on demand.
Serpstat is an all-in-one SEO platform.
Although Ahrefs and Serpstat are similar in their features, Ahrefs is probably still a better option.
Ahrefs stands out from Serpstat in the accuracy of keyword research and analytics. That's to say that the quality of the data extracted from keyword analysis is better in Ahrefs than in Serpstat. Examples of that data are keyword difficulty and keyword search volume.
Best for: content marketers or companies needing a broad SEO platform that’s almost at the level of Ahrefs as it can be, except for keyword analysis
Price: SpyFu's three pricing plans go from $39 to $299 a month. But if billed yearly, you'll benefit from a 15–33% discount.
In general, SpyFu is a great alternative to Ahrefs and Ahref's most complete competitor tool for keyword research.
When comparing SpyFu with Ahrefs, one difference pops up—the display of PPC analytics from different ad platforms. Whilst Ahrefs shows PPC analytics from Google, Bing, YouTube, and Amazon, SpyFu only shows those from Google Ads.
Best for: content marketing professionals or businesses particularly interested in a broad SEO management system with strong keyword research features
Price: Ubersuggest's three pricing plans are between $29 and $99 per month. However, if you choose annual billing, you'll get a discount of two months.
Ubersuggest is an SEO tool acquired by Neil Patel and specialized in suggesting target keywords for your website's content.
It might be the best available low-cost alternative to Ahrefs if you're focused on keyword idea generation. With Ubersuggest, you might invest in your website's content to improve its ranking.
Nonetheless, you can also perform SEO audits and backlink research with Ubersuggest.
Despite the pros, Ubersuggest doesn't have so many features as Ahrefs does.
Best for: content marketing beginners trying to find their way into SEO by discovering the best keywords
Price: WebCEO's three pricing plans vary from $39 to $299 a month. Nevertheless, if you prefer to pay yearly, you'll get three months for free. And if you've got multiple client sites, you might start with the $99 plan. As your business grows, that plan will add up some fees.
WebCEO is an advanced and diversified SEO toolkit. So, if you own an agency, you should seriously consider WebCEO over Ahrefs.
Best for: content marketing agencies that need an advanced SEO toolkit
Not all of the 10 best alternatives to Ahrefs in this guide are interchangeable. Certainly, not all of them are cheaper for the same quality you can get of Ahrefs!
Shortly, you should select the alternative that best suits your price range, your need for features, and your customer profile. But let's break down those variables a bit more.
You may be a freelancer, a website owner, or a blogger. Or you may own a startup, a company, or an agency. Or you may even be a project or a team leader. Regardless of that, your decision on Ahrefs versus one of its competitors depends on
To sum up, if you need a comprehensive SEO tool or toolset, you might go two ways:
Above all, keep in mind: SEO is the lion in the digital marketing kingdom. And it can make your business grow from the bushes!