Backlinks are external hyperlinks used to link from one website to another. They form an integral part of search-engine optimization, often touted as the main ranking factor search engines use to rank pages.
Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.
The opposite of paid traffic. Organic traffic is traffic generated to a website through organic channels only. SEO and social media are examples of organic traffic channels.
Target keywords are particular words or phrases that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.
A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine. Every SERP is unique, based on the searcher’s location, their browsing history, and their settings.
The process of analysing the competitive landscape of a business to seek opportunities which could lead to business growth.
The process of analysing and improving the SEO performance of a website's content pages.
Keyword difficulty is the metric by which website owners can measure how much competition there is for a particular keyword, and in turn determine how difficult it is to rank for it in SERPs. It is scored from 0-100, and the lower the score the easier it is to rank for a keyword.
Keyword research is a market research based activity. Often used to identify words and phrases most appropriate to target, in order to generate brand awareness and attract a specific target audience.
The process of tracking a website's search engine ranking positions for a chosen set of keywords or search queries.
Link building is an SEO-based marketing activity of generating backlinks from a set of websites to your website in order to rank pages higher in search engines.
A content gap can be defined as the space between what users are seeking out on the web, and the results they receive. It is essentially a gap in the market that needs to be filled in order to fulfil search intent.
Internal links or inbound links are hyperlinks on a web page that link to another web page in the same domain.
An external link is a hyperlink that points from one website to another, also called an outbound link.
The process of monitoring brand health, keywords and competitor activity on social media platforms.
PPC, or pay-per-click advertising, is when companies only pay when someone clicks on their ads. It is one of the most popular methods of paid internet advertising.
Local SEO is the practice of increasing search visibility and brand awareness of local businesses to users who are searching for their product or service right now.
Do you need to invest in SEO software for your company? Then, you've got a lot of reasons to read this article! Let's see...
You might feel overwhelmed by the wide range of solutions out there. Or you might just want to make sure that you're choosing the best solution for your company.
Most importantly, you might not have a pot filled with gold to spend on a costly solution. But you don't want to neglect your company's website performance on search engines at all!
Bottom line, you need a software solution to
Well, help is on the way! This article will guide you through the journey of picking the best cost-effective SEO software solution for your company and budget.
It's time to talk about how Ahrefs is widely adopted amidst the SEO community and a lot of major companies worldwide.
Ahrefs is an SEO toolset to help you increase your company's website search traffic—whether it's organic or paid traffic—and ranking in (SERPs).
Some renowned companies you might know—such as Facebook, LinkedIn, Netflix, and Uber—use Ahrefs for different SEO efforts.
So, "Ahrefs must be pretty fancy..." you might be wondering.
Yep, that's true. Ahrefs provides exhaustive support to boost websites' SEO. And some interesting numbers prove it:
Aren't these facts impressive? But what Ahrefs can do exactly to improve your company's website is what matters here.
With Ahrefs toolset you can perform
Besides the main features of Ahrefs, the toolkit allows you to
Ahrefs isn't all about a huge success among the highly accomplished and leading SEO experts and companies using it. So, what are the drawbacks of Ahrefs?
The fact that some of the most recognized companies in the world use Ahrefs must be a sign of high-quality SEO software, right? However, every heads has a tails.
Ahrefs is costly, so it can be a luxury for your startup or small company. The four pricing plans start at $99 per month and go all the way up to $999 a month. Nevertheless, if you choose annual billing, you'll get a discount of two months.
Now that you have a common ground to compare Ahrefs with its competitors, let's discuss those.
SE Ranking is an SEO toolkit with a broad range of SEO features.
Price: SE Ranking's three pricing plans are between $29 and $129 a month. However, you can benefit from discounts based on the rankings check frequency and the subscription period.
Despite that it's feature-rich, it doesn't overcome the variety of features that Ahrefs has.
Best for: content marketers or businesses looking for a low-cost SEO solution to support their SEO approach.
SEMrush is one of the most popular SEO suites on the market. It specialized in keyword research, competitor analysis, and paid advertising campaign optimization. But it also has other features such as on-page SEO analysis, backlink research, and rank tracking.
Most likely, it is the closest tool to Ahrefs in completeness and quality, which is a good starting point!
Price: SEMrush's three pricing plans vary from $99.95 to $399.95 per month. Nevertheless, if billed annually, you'll get a 16% discount.
Nonetheless, Ahrefs surpasses SEMrush in a few things:
Best for: content marketing professionals or companies on the lookout for SEO software almost as complete and good as Ahrefs, yet less expensive.
WebCEO is an advanced and diversified SEO toolkit. So, if you own an agency, you should seriously consider it over Ahrefs.
Price: WebCEO's three pricing plans vary from $39 to $299 a month. Nevertheless, if you prefer to pay yearly, you'll get three months for free. And if you've got multiple client sites, you might start with the $99 plan. As your business grows, that plan will add up some fees.
Best for: content marketing agencies that need an advanced SEO toolkit.
Serpstat is an all-in-one SEO platform.
Price: Serpstat's four pricing plans range from $69 to $499 per month. And if you pay annually, you'll save 20%. Serpstat also offers customized enterprise pricing plans on demand.
Although Ahrefs and Serpstat are similar in their features, Ahrefs is probably still a better option.
Ahrefs stands out from Serpstat in the accuracy of keyword research and analytics. That's to say that the quality of the data extracted from keyword analysis is better in Ahrefs than in Serpstat. Examples of that data are keyword difficulty and keyword search volume.
Best for: content marketers or companies needing a broad SEO platform that’s almost at the level of Ahrefs as it can be, except for keyword analysis.
KWFinder is a Mangools tool with keyword research powers. In other words, KWFinder is one of the best keyword planners you might find.
Price: KWFinder's three pricing plans range from $29.90 to $79.90 a month. And if you go for the annual plan, you'll save 40%.
It falls short of Ahrefs' features that go beyond keyword research.
Best for: content marketing professionals or businesses with a particular interest in keyword planning.
BuzzSumo might help you discover content ideas from the most popular content, identify great influencers in your niche, and more. It improves your website's SEO indirectly, through better content.
Price: BuzzSumo's four pricing plans start at $99 per month and go up to $499+ a month. If you prefer to pay yearly, you'll get a 20% discount. The $499+ plan is a custom plan for large companies or teams.
Ahrefs is more focused on SEO whereas BuzzSumo is more focused on content marketing. That means that if you prefer it over Ahrefs, your website's company ranking will depend on producing amazing content!
With that said, Ahrefs has a whole lot more SEO features than BuzzSumo.
Best for: content marketers or companies with the need to discover content trends and influencers, plus analyze engagement levels and other metrics.
Moz Pro is a popular suite of SEO tools.
Price: Moz Pro's four pricing plans go from $99 to $599 per month. But if you pay yearly, you'll benefit from a 20% discount. There's also the possibility to request a customized enterprise pricing plan.
Whereas Ahrefs constantly releases feature improvements, Moz Pro doesn't.
Also, Ahrefs stands out from Moz Pro in terms of link research.
Best for: individuals or companies interested in defining and maintaining an SEO strategy.
SERPed is an all-in-one SEO management system, which means that it contains over 40 SEO tools. And that makes it a great contender for Ahrefs!
Price: SERPed's pricing plans start at $79 per month and go up to $379 a month. If you prefer to pay annually, you'll get three months for free.
Best for: individuals or businesses in need for a comprehensive set of SEO tools to structure their SEO strategy.
In general, SpyFu is a great alternative to Ahrefs and Ahref's most complete competitor tool for keyword research.
Price: SpyFu's three pricing plans go from $39 to $299 a month. But if billed yearly, you'll benefit from a 15–33% discount.
When comparing SpyFu with Ahrefs, one difference pops up—the display of PPC analytics from different ad platforms. Whilst Ahrefs shows PPC analytics from Google, Bing, YouTube, and Amazon, SpyFu only shows those from Google Ads.
Best for: content marketing professionals or businesses particularly interested in a broad SEO management system with strong keyword research features.
Ubersuggest is an SEO tool acquired by Neil Patel and specialized in suggesting target keywords for your website's content.
It might be the best available low-cost alternative to Ahrefs if you're focused on keyword idea generation. With Ubersuggest, you might invest in your website's content to improve its ranking.
Nonetheless, you can also perform SEO audits and backlink research with Ubersuggest.
Price: Ubersuggest's three pricing plans are between $29 and $99 per month. However, if you choose annual billing, you'll get a discount of two months.
Despite the pros, Ubersuggest doesn't have so many features as Ahrefs does.
Best for: content marketing beginners trying to find their way into SEO by discovering the best keywords.
Not all of the 10 best alternatives to Ahrefs in this guide are interchangeable. Certainly, not all of them are cheaper for the same quality you can get of Ahrefs!
Shortly, you should select the alternative that best suits your price range, your need for features, and your customer profile. But let's break down those variables a bit more.
You may be a freelancer, a website owner, or a blogger. Or you may own a startup, a company, or an agency. Or you may even be a project or a team leader. Regardless of that, your decision on Ahrefs versus one of its competitors depends on
To sum up, if you need a comprehensive SEO tool or toolset, you might go two ways:
Above all, keep in mind: SEO is the lion in the digital marketing kingdom. And it can make your business grow from the bushes!