Paid Advertising

What Is Paid Advertising?

Paid advertising is any form of internet advertising that a marketer or company pays for. With paid ads, advertisers are basically renting a space on a platform with their target audience and advertising their offer.

Should You Use Paid Advertising?

Paid advertisements are a great way to boost your business. 

However, it is important to consider a number of factors before you begin spending on paid ads. 

The first thing to consider is your budget. Paid advertising can be expensive if you don’t know what you’re doing. If you’re a business or website owner without a considerable advertising budget, you would want to look into some free advertising options first before considering paid ads. 

The next thing to consider is the return on investment (ROI). For every dollar you spend, how much do you get back? You want to make sure that you’re generating a positive ROI with your paid ads. You may be attracting customers and generating revenue with your ads but overall you may still be getting a negative ROI.

With that said, paid advertising can also be a great investment for your business especially if you have the budget. 

One of the major advantages of paid advertising is that it is highly scalable. This means there’s no limit on how many people or customers you can reach with your paid ads. 

Yahoo Finance still runs paid ads on Facebook so think about that.

In a nutshell, it boils down to assessing your business to determine whether paid advertising will be a good investment.

Types of Paid Advertisements

There are different options for advertisers to choose from when it comes to paid marketing. 

No matter the type of business you’re into, there’s something you could use.

The major ones are:

1. Display Ads  

They can be in the form of a text, images, or videos displayed on websites e.g. news sites. It is mainly used for general advertisements and brand awareness ads.

2. Pay-Per-Click (PPC) 

PPC is a type of advertising where advertisers pay only when someone clicks on their ads. It is one of the most used internet advertising models. Advertisers mainly use PPC to drive traffic or generate leads.

3. Social Media Ads  

Social media ads are advertisements placed on the various social media platforms. It is considered to be one of the most effective ways of digital advertising.

4. Native Advertising

Native advertising integrates ads into the platforms they appear on. They give the feeling that the ads are part of the platform’s content which makes them great for promoting blog posts. Popular native advertising platforms are Outbrain and Taboola. 

5. Video Ads 

Video ads are shown on video streaming platforms like Facebook, Vimeo, and YouTube.

6. Remarketing/Retargeting 

Retargeting ads are one of the best ways to remarket your products to people who have already visited your website.

7. Influencer Marketing 

With influencer marketing, advertisers pay popular social media personalities called influencers to market their product through endorsements and product placements.

Paid Advertising Platforms

There are a lot of paid advertising platforms you can use to drive traffic, generate leads, and increase sales. 

Below, we’ve listed some of the most popular platforms you can start using today:

How Can We Help?

Not sure which paid advertising route would be best for your business? Get in touch and we’ll book you in for a free strategy session.

If you like what you see, we could pair you with an awesome marketing team using our matching service. They’ll implement everything we discuss and more.

If you already have a team, send them over to our training courses to get the latest lessons in marketing. There they can learn techniques and tips that we love AND use!