Organic traffic is traffic generated to a website through organic means only. SEO (SERP) and social media (non-promoted feeds) are examples of organic traffic channels, where visitors reach a website destination via an organic search listing.
When a user searches on Google for a specific term, a list of results will be displayed in a particular order.
Usually, the first three results are paid ads that have a cost for each click the website gets. Then, below, you have the rest of the results ranking organically.
The higher a website ranks for a keyword, the more organic traffic it gets. That's because people are more likely to click on the first results they see on the results page.
Compared to any other kind of traffic, organic traffic is by far the most valuable to any business. That's why it has always been a crucial part of any digital marketing strategy.
Paid ads require lots of money only to work for a limited amount of time. And most of the time, the traffic you get from it isn't targeted — as it is the case for social media ads.
Organic traffic solves all those problems and more.
It's free of cost in the long term. If done correctly, it will work for years until a competitor does a better job than you. And most importantly, it's specifically targeted to visitors interested in your business and what you offer.
But, getting higher organic traffic is a challenge for many businesses today. There are more and more companies launching their online websites every day. And with that grows competition and demand on quality.
That's the million dollar question for any business. And unfortunately, there's no magical formula or perfect answer here.
However, there are proven steps and practices that you can follow to grow organically and attract more visitors to your website.
Let's dive right into that.
Websites that are well optimised for SEO rank better on search engines. And there are hundreds of optimisation techniques that will affect your rankings.
The most important ones are:
High-quality content gets more social shares and backlinks. It spreads faster on the web - which increases your overall traffic.
Google loves content that's well optimised for SEO, but only if it also appeals to your visitors. That's why you need to make sure you're putting value first and doing everything you can to help your visitors.
Improving your rankings in the SERPs will drive more traffic to your website. But it's not only about ranking first.
For instance, you can claim the first spot for 100s of keywords and still not get any visitors.
That's simply because the keywords you chose have low search volume. People aren't interested in what you're creating. So, those keywords won't bring you any traffic.
That's why you should focus on a few high-volume keywords, even if they're competitive.
Do you feel overwhelmed with the sheer volume of work needed to carry out your marketing campaigns?
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