SEO Strategy

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SEO Strategy

What Is an SEO Strategy?

An SEO strategy is a plan of action created to optimise a website in order to rank higher in SERPs.

Why Is It Important to Have an SEO Strategy?

Creating a carefully thought out SEO strategy is important for a number of reasons. If done well, it will lead to:

  • A better UX (User Experience)
  • Improved site usability and functionality
  • Quality content
  • More exposure
  • Enhanced engagement
  • Higher ranking in SERPs which means more traffic

What Are Some SEO Strategies?

There are four main categories that SEO strategies can be divided up into.

1. On-page SEO

On-page SEO is a vital component to a good SEO strategy.

Meta tags such a meta descriptions, title tags, alt text, URLs, robot meta tags, viewpoint tags and canonical tags should be included and optimised with target keywords.

2. Off-page SEO

Off-page SEO strategies help to improve a website’s authority, and raise its profile. Collecting high-quality backlinks is an effective way to improve off-page SEO. 

Websites can perform link-building strategies to collate these backlinks. This also acts as a great strategy for networking and building relationships with like minded businesses.

You can do this by reaching out to similar brands and companies or writing guest blogs on websites with similar topics.

A company/brand could even create a blog dedicated to its company/brand offering advice and insight in a certain area.

Developing your social media platforms is also an effective off-page strategy that can expand your reach, and attract a bigger audience and increase interaction.

3. Technical SEO

Focussing on the back-end of your website is just as important as on-page and off-page SEO, and greatly impacts UX, crawlability and how quickly a page will be indexed.

Be sure to optimise website speed, and ensure that your website is mobile friendly.

Improve site navigation with effective internal links and site maps; and establish hierarchy with breadcrumbs and pillar pages.

Protect your website against malware attacks and malicious bad bots with enhanced website security and use robot.txt to block crawlers that are slowing your site.

4. Content

Quality content is at the heart of great SEO, it’s what searchers arrive on your page for. 

It needs to be well-researched and unique, as well as easy to read.

Stick to short sentences, which are easy to digest. Use bullet points and sub-headings to break up your content.

It should be error free and optimised with target keywords and long-tail keywords that have been informed by in depth keyword research.

What Should You Look Out For?

When developing an SEO strategy for your website, it may at first be overwhelming due to the sheer number of factors you must consider. 

However, remember you must keep everything legitimate and legal. Don’t play fast and loose with black hat SEO techniques, this will get you penalised with either a manual penalty, or an algorithmic penalty.

Choosing the ‘easy’ path will lead to a fall in ranking, less exposure and engagement, less traffic and fewer conversions. 

Stick to long-term white hat strategies to climb to the top and see results.

What Are Some Tools That Will Help You Develop Your SEO Strategy?

The world of SEO is hard to navigate, but there are a range of tools on the web, both free and paid for that can help you create an effective SEO strategy.

  • Google Search Console
  • SEMRush
  • Keyword Finder
  • SEOQuake
  • Google PageSpeed Insights
  • Google Analytics
  • Ahrefs SEO toolbar

How Can We Help?

Still feel really overwhelmed about where to start? Contact us for a free strategy session - we may get on so well that you want us to implement it all too!

If you’re looking for something quicker - head on over to our training courses where you can find our tried and tested SEO methods that you get apply to your site today.