Local SEO

What Is Local SEO?

Local SEO is the practice of increasing search visibility and brand awareness of local businesses to users who are searching for their product or service right now.

Why Is Local SEO Important?

Local SEO is important for a range of reasons.

  • It enables websites to target their niche audience
  • It’s better for conversions. Local search beats all other forms of local advertising channels
  • Its cost-effective and gets results
  • Having a good, reliable online profile that utilises rich snippets to advertise company ratings increases business

How Can You Optimise Your Website for Local SEO?

There are a few different ways that you can optimise your website for local SEO.

1. Optimise Your Meta Data

It is important to optimise all of your meta data for local SEO. 

To do this incorporate the targeted keyword, location, the product you are trying to sell and your company or brand name into your page title, meta description, header tag.

2. Optimise Your Home Page

Your home page should clarify in detail, who you are, where you are located and what you have to offer.

3. Don’t Jumble Things Up

It's important to have a different page for every product or service that you are offering to customers. 

Not only does this make your website easier for customers to navigate, it also improves your sitemap and makes it easier for crawlers to navigate too.

4. Use Schema Markups

Schema markups like rich snippets, can hugely enhance local SEO. Incorporating ratings, pictures, pricings and location can entice more local customers to visit your website.

5. Encourage Customer Interaction

Whether this means encouraging customers to leave a comment or a review, customer interaction is great for local SEO.

6. Create a Social Media Presence

Creating social media pages for your business or brand is a great way to optimise your website for local SEO. You can use these pages to point to your website and/or physical location.

7. Provide an FAQ Page

The more valuable info you can give your prospective clients the better. And if you can answer their questions all in one place, avoiding the need to search the web over and over for their queries, they are more likely to stick around and appreciate your brand.

8. Get City-Specific

Create city-specific or state-specific landing pages, tailored to the needs of a particular location. The personalisation will likely have a positive impact on dwell time, search rankings and ultimately, sales.

9. Host Local Events 

Host local events and advertise them through your social media platforms, or link up with other local brands/companies. Be sure to document it in an interesting and engaging way to entice users to your business.

10. Don’t Forget About Your Google My Business Page 

This is essential for a fully optimised web page. Claim your listing and fill out all of the essential content, this will help you to generate a new customer base.

What Tools Are There To Help With Local SEO

There are a range of tools on the web that can help you optimise your website for local SEO. Some of these tools include:

  • Answer The Public
  • Ahrefs
  • SEMrush
  • Synup
  • Yext
  • SEOPresser
  • SEOProfiler
  • BrightLocal

How Can We Help?

Do you need to up your game? We can help you with that - if you contact us today we’ll book you in for a free strategy plan.

You can then implement your newly formed plan of action or we can put you in touch with a team that will do it for you.

Meanwhile, have you seen our training courses? You could get your own team in the know by signing up and learning our personally recommended SEO tactics to get you ahead of the game.