Local SEO is the practice of increasing search visibility and brand awareness of local businesses to users who are searching for their product or service right now.
Local SEO is important for a range of reasons.
There are a few different ways that you can optimise your website for local SEO.
It is important to optimise all of your meta data for local SEO.
Your home page should clarify in detail, who you are, where you are located and what you have to offer.
It's important to have a different page for every product or service that you are offering to customers.
Schema markups like rich snippets, can hugely enhance local SEO. Incorporating ratings, pictures, pricings and location can entice more local customers to visit your website.
Whether this means encouraging customers to leave a comment or a review, customer interaction is great for local SEO.
Creating social media pages for your business or brand is a great way to optimise your website for local SEO. You can use these pages to point to your website and/or physical location.
The more valuable info you can give your prospective clients the better. And if you can answer their questions all in one place, avoiding the need to search the web over and over for their queries, they are more likely to stick around and appreciate your brand.
Create city-specific or state-specific landing pages, tailored to the needs of a particular location. The personalisation will likely have a positive impact on dwell time, search rankings and ultimately, sales.
Host local events and advertise them through your social media platforms, or link up with other local brands/companies. Be sure to document it in an interesting and engaging way to entice users to your business.
This is essential for a fully optimised web page. Claim your listing and fill out all of the essential content, this will help you to generate a new customer base.
There are a range of tools on the web that can help you optimise your website for local SEO. Some of these tools include:
Do you need to up your game? We can help you with that - if you contact us today we’ll book you in for a free strategy plan.
You can then implement your newly formed plan of action or we can put you in touch with a team that will do it for you.
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