Schema markups are important because they detail the meaning of the content on a web page.
They reveal vital information about the services a website provides, as well as other important information, to the searcher. This enhances UX (User Experience) as well as improving a website’s visibility.
While it is not directly a ranking factor, a schema markup can effectively improve rich snippets, which in turn lead to better ranking in SERPs.
There are quite a few different types of schema markups. A few of these include:
An organisational schema markup gives a brief description of all the vital pieces of company information a website has. This includes contact information, a company logo, and links to social media websites.
This kind of markup provides basic information about a person. This includes their date of birth, alma mater, partner and job.
A rating schema markup shows the total rating a product has achieved, allowing the searcher to evaluate its worth before clicking on the link.
This schema is specifically used for local companies and provides key information about their opening hours, prices and contact information.
A breadcrumbs markup tells the searcher the location of a web page within the website. This appears next to the permalink.
A recipe schema markup shows up as a rich snippet in SERPs and provides a picture of the recipe as well as instructions to follow.
Schema Markups are valuable for a whole host of reasons:
Implementing schema markups can be a fairly daunting task. This isn’t to say it won’t be rewarding when you do. Plus, there are some tools on the web that can help you out with this. Some of these tools include
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