Keyword research is a market research based activity. Often used to identify words and phrases most appropriate to target, in order to generate brand awareness and attract a specific target audience.
Search Engine Optimization, or SEO for short, is the practice of optimizing a website to achieve a higher ranking in search engines in order to increase quality traffic to the site.
Paid advertising is any form of internet advertising that a marketer or company pays for. With paid ads, advertisers are basically renting a space on a platform with their target audience and advertising their offer.
The opposite of paid traffic. Organic traffic is traffic generated to a website through organic channels only. SEO and social media are examples of organic traffic channels.
Website conversion rate refers to the percentage of people who take a desired action when they visit your website.
The process of tracking a website's search engine ranking positions for a chosen set of keywords or search queries.
Target keywords are particular words or phrases that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.
The process of analysing the competitive landscape of a business to seek opportunities which could lead to business growth.
The process of distributing, promoting and marketing content to reach a business’ target audience.
Anchor text, also known as a link title or link label, is the clickable phrase or keyword that embeds a hyperlink within it. It can link internally or externally. It often stands out from the rest of the text as a coloured link.
Local SEO is the practice of increasing search visibility and brand awareness of local businesses to users who are searching for their product or service right now.
Backlinks are external hyperlinks used to link from one website to another. They form an integral part of search-engine optimization, often touted as the main ranking factor search engines use to rank pages.
PPC, or pay-per-click advertising, is when companies only pay when someone clicks on their ads. It is one of the most popular methods of paid internet advertising.
Topical relevance is a process that search engines use to decipher how relevant a web page is based on the backlinks, keywords and the content.
The process of optimising web pages for search engines and end users. Making it easier for search engines to figure out what a web page is about.
Disavow backlinks is the process of instructing Google to ignore unwanted backlinks in order to positively impact ranking in SERPs. This can be done using Google’s Disavow Tool.
A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine. Every SERP is unique, based on the searcher’s location, their browsing history, and their settings.
Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. Page authority is different to domain authority, which measures the authority of an entire website.
An error message given when a user or web browser, attempts to visit a page but could not return any content. E.g. The page no longer exists.
Duplicate content refers to content that is similar or identical to content elsewhere on your domain or other domains.
A short description search engines use to categorise web pages in their index. Length can range from 120-160 characters.
However, its lack of depth and metrics means it’s a good idea to check out Ubersuggest alternatives to see what they might be doing better.
Before we jump into which Ubersuggest alternatives you should consider, first we’re going to look at what’s made Ubersuggest popular as well as its pros and cons.
A freemium platform, many of Ubersuggest’s features are available for free with some limitations.
Its low-cost subscription and easy to use intuitive dashboard has made it popular with SEO newbies along with bloggers and freelancers.
Each plan also includes a step by step SEO training course, email support and a bi-weekly coaching session. All of these resources make Ubersuggest an excellent choice if you’d like some additional support and guidance.
However, while Ubersuggest can be great for getting your site’s SEO strategy started, the lack of technical SEO features and in-depth insights make the tool less than ideal for comprehensive monitoring and improvement.
If you’ve used the tool already, you’re probably ready to consider some Ubersuggest alternatives.
Price: An basic entry-level plan is $38/month while a top tier Agency Plan is $130/month.
All-in-one SEO platform SE Ranking is a strong Ubersuggest alternative due to its simple to use and intuitive dashboard. A relatively new toolkit on the SEO scene, with just over 300,000 users, SE Ranking is one to watch as it adds new features.
As a cloud-based software, users simply access SE Ranking through their web browser. There’s no download or required software updates.
The keyword rank tracker is one of the best tools that comes with the platform. Covering major search engines, Bing, Google and Yahoo, it shows the historical ranking for the keywords most important to your site.
You can also find out how your rankings differ on both desktop and mobile devices.
Price: SE Ranking uses a flexible pricing model based on how many keyword rankings you want to check, how frequently and the duration of your subscription. Plans start at $30/month and steadily increase.
Best for: Businesses looking for a reasonably priced all-in-one SEO tool that has especially strong keyword tracking features.
Serpstat is a another budget-friendly Ubersuggest alternative that’s particularly strong on the keyword research front.
While it may not have the same depth as SEMrush or similar platforms, since Serpstat is a newer addition, they’re continually adding features and expanding their reach.
Serpstat is also a great tool for evaluating your own and your competitors’ domains. The platform in fact has data on around 180 million domains.
If you have a larger marketing team that will need to use Serpstat simultaneously the platform has generous multi-user plans making it far easier for seamless collaboration without purchasing multiple licenses or plans.
Price: A Lite Plan starts at $69/month and steadily increases until its top of the range Enterprise Plan of $499/month.
Best for: Businesses looking for a cheaper all-in-one SEO toolkit without highly complex and technical data to get started on their strategy.
SEMrush is a powerhouse of an all-in-one SEO toolkit. Trusted by 6 million users worldwide, it’s undoubtedly one of the most popular and serious SEO platforms available.
With a focus on SEO, SEMrush goes beyond this to include tools that optimize social media, content, paid ad campaigns and PR.
A very technical tool, some of SEMrush’s stand out features are:
SEMrush makes it easy to segregate data, add filters and perform topic-based research. All of these results are then easy to export for easy reference later.
Price: Pro Plans are $119.95/month. A Guru Plan is $229.95/month while a Business Plan is $449.95/month. There are discounts for annual billing.
Best for: Businesses looking for a comprehensive highly technical SEO platform to help them with both organic search results and PPC campaigns.
Unlike other SEO tools on this list, SEO PowerSuite is a downloadable desktop software. Made up of 4 different SEO tools, SEO PowerSuite is best used for in-depth site audits, and for analyzing your site’s technical SEO data.
With strong analytical features, it’s also great for analyzing what your competitors are getting right in their SEO strategy and how you might be able to outrank them.
One of SEO PowerSuite’s best features titled ‘Look for Prospects’ scours the web for the most relevant link-building opportunities for your site.
Price: A freemium version allows you to use the tools for free but won’t allow you to copy or export data. A Professional Plan is $320/year and an Enterprise Plan is $750/year.
Best for: SEO specialists who are looking for comprehensive technical site audits and in-depth backlink analysis.
Mangools is one of the most user-friendly Ubersuggest alternatives out there. If you prefer data to be presented in aesthetically pleasing, colour-coded graphs then Mangools could be the right choice to get going with your SEO strategy.
Price: A Basic Plan is $29.90/month while a top tier Agency Plan is $79.90/month.
Best for: Freelancers, bloggers and small businesses looking for a reasonably priced SEO platform for comprehensive analysis and SEO strategy planning.
Ahrefs is the best Ubersuggest alternative for you if you’re looking for data-driven results with a clear focus on backlink analysis.
Home to the largest backlink index available, Ahrefs has over 22 trillion backlinks. The platform also has the second most active web crawler following Google.
Ahrefs also has some of the best competitor analytics around. The Site Explorer feature allows you to view which keywords your competitors are ranking for and which pages bring in the most organic traffic.
It’s also easy to see whether your competitors are doing any paid search advertising and where that traffic is directed to.
A highly complex toolkit, Ahrefs is for SEO experts and businesses with a solid grounding in SEO who are looking to push their site in search results rankings.
Price: Lite Plans are $99/month for 1 user. Pricing is based on the number of users and projects with a full-blown agency plan costing $999/month. Yearly plans come with discounts.
Best for: Businesses looking for a seriously technical SEO toolkit with a particular focus on building and analyzing backlinks.
Moz is another Ubersuggest alternative that’s a good call for someone just getting to grips with the basics of SEO. Unlike other platforms, Moz doesn’t overwhelm users with complicated dashboards and metrics.
As advanced SEO toolkits go, Moz is pretty good for keeping data streamlined and ensuring that the presentation is intuitive and user-friendly.
Having said that, Moz provides plenty of bang for your buck when it comes to analyzing your own site, competitors or creating a new SEO strategy.
An all-rounder SEO toolkit, Moz Pro combines competitive analysis, keyword research and content marketing. Moz Pro is also known for creating the SEO metric: Domain Authority - useful for understanding your competitors as well as your own pages.
Price: A Standard Plan is $99/month with other plans depending on a Premium Plan costing $599/month.
Best for: Businesses looking for their first all-in-one comprehensive SEO toolkit that includes helpful resources. Users need to be mindful of the heavy limits.
Kparser is an advanced keyword research tool. If it’s just keyword research and generation that you’re looking for, Kparser could be a great Ubersuggest alternative.
According to Kparser, the tool actually provides up to 15x more keyword suggestions than Ubersuggest - pretty powerful claims.
For eCommerce businesses, Kparser is a great keyword research tool since it searches both Amazon and eBay for profitable keywords consumers are searching for.
Price: Kparser is free without search volume and CPC metrics. A Pro Account is $69/month.
Best for: Businesses looking to begin free advanced keyword research. The paid plan without other SEO tools isn’t necessarily worthwhile.
LongTailPro is a comprehensive keyword research tool which is specifically well-known for its ability to generate thousands of valuable long-tail keywords which should help you outrank the competition.
Whether you’re launching a new site, or revising your current SEO strategy, there’s no denying that sourcing those profitable and highly valuable keywords is essential. Keyword research never really ends and for that reason, you need to use powerful software to uncover those long-tail phrases that others aren’t using yet.
Price: An Annual Starter Plan is $25/month while an Annual Agency Plan is $98/month.
Best for: Site managers specifically looking for competitive long-tail keywords and phrases without any other SEO tools.
cognitiveSEO is an Ubersuggest alternative which focuses on crawling your whole site, uncovering weak technical areas that are holding you back in rankings.
Some of the technical glitches Cognitive SEO pinpoints:
The platform will then devise a report with actionable insights to improve your site and remove the technical problems holding it back in search engine rankings.
cognitiveSEO also has a strong targeted keyword analysis which shows you which keywords and phrases you’ll need to incorporate across your site to secure a higher ranking.
Price: Plans start at $129.99/month with custom made plans for larger businesses and agencies.
Best for: SEO specialists looking to carry out comprehensive site audits that also include keyword analysis.
While Ubersuggest is an attractive platform for those just starting out in SEO due to its intuitive dashboard, helpful guidance and robust keyword research tool, its limitations and lack of comprehensive metrics may hold you back if you’re looking to take your SEO strategy to the next level.
Before you get too comfortable with the platform, make sure to check out some Ubersuggest alternatives and discover a whole new range of metrics and tools that could be instrumental to skyrocketing your site’s rankings.