Content Marketing

What Is Content Marketing?

Content Marketing is the process of distributing, promoting and marketing content to reach a business’ target audience.

Why is Content Marketing Important?

Like any other form of marketing, the question is always - why?

And the answer for content marketing is straightforward. 

Because it has been around for a long time, and it’s going nowhere. According to the Content Marketing Institute (CMI), 91% of B2B marketers are using content marketing to reach new audiences.

It’s one of the most successful marketing strategies online today.

Simply due to these three reasons:

1. Raise Awareness

People face new challenges every day. And most of the time, they’re not even aware there might be a simple solution.

Awareness is the first step in the buyer’s journey. 

Your target audience is ready to use your products or services. But first, they need to understand it's value. If they don't comprehend the challenges they're dealing with, you can never convince them of what you're offering.

2. Gain Authority

There’s no better way to gain someone’s attention and trust than to help them when they’re in need.

Human beings like to deal with people they know and trust - especially when it comes to money and life problems. 

Content marketing is an excellent way of doing that. 

By creating engaging content, you’ll communicate with your audience more often. When it’s time to hire a professional to help them, they’ll think of your business first.

3. Show Expertise

In a world of endless options and solutions, we all want to choose the best. Whether it’s a product or a service, we wish to attain outstanding results with what we picked.

This used to be a problem a few decades ago because it was hard for most professionals to show what they can do.

Thankfully, we now have content marketing.

What’s a better way to highlight your expertise than to share unique insights about your industry?

Examples of Content Marketing

As the internet got more advanced and technology gave us unlimited options, new types of content marketing emerged.

That may make it hard for you to pick something.

Here's the deal: 

There’s no universal best way to do content marketing. The results depend on the industry, the audience, and the message you’re trying to communicate.

Here are a few examples:

1. Blogging

Blogging has always been a successful content marketing strategy. It provides guaranteed results 100% of the time if you’re persistent with it and know how to do SEO.

2. Creating Videos

Did you know that businesses using video expect a 157% increase in organic traffic?

As our attention spans get shorter, people grow tired of reading long blocks of texts. Using video can be the missing link in your marketing strategy.

3. Social Media Posts

Every business today should have a good social media presence. Social media posts play a crucial role in keeping your audience engaged and helping you reach new customers.

Other types of content marketing may include:

  • Ebooks
  • Infographics
  • Live Video
  • Podcast
  • Case Studies

How Can We Help?

Not sure where to begin regarding content marketing for your business. Contact us and we’ll book you in for a free strategy session.

We could then pair you with an awesome team to help you implement it if you like through our matching service.

If not, why not send your team over to our training courses where you’ll find comprehensive lessons for up to date marketing practises that we don’t just love - we use them ourselves!