Content Marketing is the process of distributing, promoting and marketing content to reach a business’ target audience.
Why is Content Marketing Important?
Like any other form of marketing, the question is always - why?
And the answer for content marketing is straightforward.
Because it has been around for a long time, and it’s going nowhere. According to the Content Marketing Institute (CMI), 91% of B2B marketers are using content marketing to reach new audiences.
It’s one of the most successful marketing strategies online today.
Simply due to these three reasons:
1. Build Brand Awareness
People face new challenges every day. And most of the time, they’re not even aware there might be a simple solution.
Awareness is the first step in the buyer’s journey.
Your target audience is ready to use your products or services. But first, they need to understand it's value. If they don't comprehend the challenges they're dealing with, you can never convince them of what you're offering.
2. Gain Authority
There’s no better way to gain someone’s attention and trust than to help them when they’re in need.
Human beings like to deal with people they know and trust - especially when it comes to money and life problems.
Content marketing is an excellent way of doing that.
By creating engaging content, you’ll communicate with your audience more often. When it’s time to hire a professional to help them, they’ll think of your business first.
3. Show Expertise
In a world of endless options and solutions, we all want to choose the best. Whether it’s a product or a service, we wish to attain outstanding results with what we picked.
This used to be a problem a few decades ago because it was hard for most professionals to show what they can do.
Thankfully, we now have content marketing.
What’s a better way to highlight your expertise than to share unique insights about your industry?
Examples of Content Marketing
As the internet got more advanced and technology gave us unlimited options, new types of content marketing emerged.
That may make it hard for you to pick something.
Here's the deal:
There’s no universal best way to do content marketing. The results depend on the industry, the audience, and the message you’re trying to communicate.
Here are a few examples:
1. Blogging
Blogging has always been a successful content marketing strategy. It provides guaranteed results 100% of the time if you’re persistent with it and know how to do SEO.
As our attention spans get shorter, people grow tired of reading long blocks of texts. Using video can be the missing link in your marketing strategy.
3. Social Media Posts
Every business today should have a good social media presence. Social media posts play a crucial role in keeping your audience engaged and helping you reach new customers.
Other types of content marketing may include:
Ebooks
Infographics
Live Video
Podcast
Case Studies
Content Marketing Tools
Here are a few of the best tools to help you with all aspects of your content marketing.
SEMRush is an SEO tool that helps you do better keyword research and competitor analysis. It also works great for the optimization of Google Ad campaigns. You can easily get lots of useful data by simply putting your competitor’s website into the SEMrush search bar.
With a massive database containing more than 46 million domains and 120 million keywords, SEMrush proves to be an extremely useful tool that offers all the options to improve your online visibility and get the marketing insights that are otherwise impossible to find.
Omnisend is an email and SMS marketing platform. It offers an all-in-one kind of eCommerce marketing solution and is a go-to platform for many eCommerce store owners.
With Omnisend, it’s a breeze to engage and convert your eCommerce customers through powerful email marketing, SMS, Web push notifications, Facebook retargeting sync, and Google retargeting sync. It provides an easy and quick solution to create your marketing campaigns without coding.
It also offers a sales dashboard, campaign and automation reports, and advanced reporting for you to make better decisions backed by real-time data.
AnswerThePublic is a great platform to discover what people around the globe ask about a particular thing. It offers hundreds of content ideas at just one click. AnswerThePublic ensures that your content is well-optimized and highly targeted.
With this simple yet effective tool, it’s easy to find out what your prospective clients or customers want to learn and how you can curate content to answer their questions such that they become customers or clients.
Canva is a great platform for anyone who doesn’t want to use Photoshop. It offers great graphic design facilities to everyone, even those with no background in graphics. Offering a wide variety of graphics, this tool can be used to make social media posts, logos, resumes, social media ads, presentations, postcards, videos and much more.
Thousands of businesses have created stunning designs and impactful campaigns with Canva. With its wide variety of templates, it has something to offer to everyone be it a health business, an advertising agency, an airline, or a university.
Grammarly is an AI-powered writing tool with extensions for Google Chrome and Safari. This tool helps ensure that your writing is free of spelling and grammar mistakes. It also gives suggestions on how to keep your message short and clear. From suggesting a better word to substitute in your sentence to detecting plagiarism to providing a personalized writing report each week, Grammarly is much like a personal editor.
It can easily be integrated with Microsoft Word, Gmail, Google Docs, LinkedIn, Twitter, your mobile browser and more.
How Can We Help?
Not sure where to begin regarding content marketing for your business. Contact us and we’ll book you in for a free strategy session.
We could then pair you with an awesome team to help you implement it if you like through our matching service.
If not, why not send your team over to our training courses where you’ll find comprehensive lessons for up to date marketing practises that we don’t just love - we use them ourselves!
