You probably know that a solid SEO strategy is essential for user engagement and ensuring visitors have a good experience with your site, ultimately boosting your ranking on search engines.
However, SEO can be pricey and it’s likely you don’t want your digital marketing budget spiraling out of control either.
When done properly, SEO can be a time-consuming and expensive business. From keyword research to building backlinks and competitor analysis, SEO alone can cost your marketing team valuable time and financial resources.
That being said, amazing content and putting in the hours on your site is simply not enough to stand out amongst the competition. High-quality content combined with the right data and insights will allow your marketing team to come up with a strong and detailed strategy.
Today we’re showing you how you can access powerful SEO tools. First, we’re going to take a look at what features make SEMrush so popular and why it’s also important to check out what the competitors are offering.
With over 5 million worldwide users, SEMrush is one of the most popular and well-respected SEO tools on the market.
Their powerful Keyword Magic tool has more than 18.3 billion keywords and claims to be the largest keyword database on the market. The more keywords you have available for your research, the more ideas you’ll have to maximize your SEO and PPC campaigns.
The separation of terms by topic, the detailed analysis of keywords, and how easy it is to export keywords between features of the platform mean SEMrush is particularly strong on the keyword side of SEO.
SEMrush also provides backlink analysis, discovers better advertising options and analyses your competition, making it one of the most comprehensive SEO tools out there.
Price: Pro plans are $99.95/month and come with 28 different powerful SEO tools. A guru plan is $199.95/month while a business plan is $399.95/month. There are discounts for annual billing.
Before you make a decision about whether SEMrush is the right SEO tool for your business, take a look at what features the competitors are offering.
It probably won’t come as a surprise that Ahrefs is one of the top contenders when it comes to SEO tools. The closest competitor to SEMrush, it offers comparable features with a few added bonuses.
Ahrefs boasts excellent internet-wide and site-specific crawling capabilities as well as robust features like keyword management and competitive analysis. Although it’s interface can seem confusing it’s an authoritative option for professional marketers.
Price: Lite plans for 1 user start at $99/month, plans steadily increase depending on the number of users and projects with a full-blown agency plan costing $999/month.Yearly plans come with discounts.
Best for: Ahrefs is probably best for agencies who're looking to track keyword movements across multiple client accounts/projects.
Another big name in the SEO world, you might have come across Moz already through their leading digital marketing blog.
Moz Pro is a solid all-rounder SEO platform that combines the best of keyword research, competitive analysis and content marketing. Easy to navigate, Moz’s clear layout makes it a practical and user-friendly option.
Price: $99/month for their standard plan with other plans ranging in price up until premium costing $599/month. Annual plans offer discounts. Many of Moz Pro’s features are accessible with limitations for free.
Best for: Moz Pro is best for small businesses looking to improve their SEO strategy by using powerful free tools and don’t need the in-depth data that other platforms provide. Moz Pro is good for anyone new to SEO that wants access to extensive help resources.
SEO PowerSuite is a desktop-based all in one toolkit that’s used by over 5 million SEO specialists and site managers.
Made up of 4 different tools, it’s great for diving deep into technical SEO data and for performing in-depth SEO audits to push your future strategy. Its superior analytical tools are excellent for assessing what your competitors are doing right.
Price: $320/year for the Professional Plan. $750/year for the enterprise plan.
There’s also a free option that includes all tools, however, copying or exporting data isn’t enabled for free users.
Best for: Agencies and professionals looking to track their competitors’ statistics and rankings to strengthen their own SEO strategy.
Just like the name suggests, SpyFu focuses on spying on your competitors’ sites. While SEMrush offers similar metrics, SpyFu has more comprehensive and diverse competitor analytics. Cleanly presented, don't let the simple user interface fool you - SpyFu tracks 80 million domains and 5 billion results.
Uncover the competition’s secret SEO and PPC tactics and get a competitive edge with your own strategy.
Price: The lowest-priced monthly plan is $39. A professional monthly plan is $78 and the top tier team monthly plan is $299.
Best for: Agencies looking to truly understand their competitors overall SEO strategy and how they can use this knowledge to improve their own and gain an advantage over other sites.
Monitor backlinks manages, monitors and tracks every backlink that points to your site. The platform gives you all the advanced information you need for conducting research surrounding your backlinks as well as how to create better backlinks.
The platform automatically tracks backlinks for you and provides extensive information on each link, helping you understand who is linking to you and in what ways.
Price: Monthly prices start at $25 with plans going up to $188.
Best for: Agencies looking for in-depth analysis of their sites’ backlinks and how they can improve their backlinks based on real data.
Not as well known as some of the other big names on this list, Rankedy is still a solid option for a budget-friendly comprehensive SEO platform. Rankedy is fairly unique since they apply Machine Learning to some of their SEO analysis.
Look out for one of their best features - a unique Topic Orientation tool that finds your top 100 competitors, analyzes their content and then compares it to yours.
Price: Freelancer monthly plans start at $29, a middle startup monthly plan is $79 and a top tier agency plan is $149.
Best for: Small businesses looking for an economical SEO tool that will help them gain more relevant traffic.
One of the first SEO platforms out there, Majestic is still one of the most powerful tools online, specialising in comprehensive link analysis.
Majestic provides reliable and up to date information, and has a huge link database at users’ disposal for drilling down on the finer SEO details. One of its key advantages is the ability to explore a domain or URL in depth with the unique site explorer tool.
Price: A lite monthly plan is $49.99, a pro monthly plan is $99.99 and a top API monthly plan is $399.99.
Best for: Marketers looking to closely compare their sites’ backlinks to their competitors to gain the competitive advantage.
Serpstat is a budget-friendly SEO platform with a strong emphasis on their easy-to-use and in-depth keyword research tool for both your own site and competing domains. Providing information on 180 million domains, this compares to SEMrush which has data from 87 million domains.
Clean visuals allow users to see metrics clearly presented with colour and number coding. With generous multi-user plans, this can be a great benefit if you have a larger SEO team.
Price: Monthly plans start at $69 and steadily go up to $499.
Best for: Businesses looking for a reasonably priced or free platform to focus on implementing a strong keyword strategy across their site.
UpCity’s free SEO Report Card analyses your site to see how it compares to its competitors.
For a free tool, it provides pretty in-depth data on where your website ranks on several search engines as well as the success of your keyword strategy. The platform also provides trust metrics and website accessibility intel helping you assess key data like your site’s level of authority and load time.
Best for: Small businesses looking for simple and easy to understand metrics to assess the success of their current SEO strategy.
Focused on site crawling, CognitiveSEO will go through your whole site and uncover weak points where you can improve your SEO strategy.
Using SEO auditing algorithms, CognitiveSEO picks out the finer points of SEO across your site including checking backlinks and keyword strategy to ensure that your strategy is coherent and fully optimized.
Price: Starting at $129.99 monthly with custom made plans for larger businesses and agencies.
Best for: Agencies who want to view a detailed SEO audit of their sites before implementing new strategies.
SEMrush is often considered the gold standard of powerful SEO platforms. However, if you’re just starting out in SEO, the cost can be prohibitive and the huge quantity of features and tools can be overwhelming.
Even if you’re a seasoned SEO pro, it’s always good to check out the competition to see if there might be any new features you’re missing out on.
When making a final decision, try thinking about which features are a priority, how many sites you’ll be monitoring, your team size as well as your SEO budget.
Before you commit to a subscription, remember to take advantage of all the free features and trials. Once you’ve found a platform that works for your business, go for it but always keep an eye out for future alternatives.