11 SEMrush Competitors and Alternatives You Can't Afford to Ignore

SEMrush Competitors and Alternatives
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SEMrush Competitors and Alternatives Worth Their Weight in Gold

You probably know that a solid SEO strategy is essential for user engagement and ensuring visitors have a good experience with your site, ultimately boosting your ranking on search engines.

However, SEO can be pricey and it’s likely you don’t want your digital marketing budget spiraling out of control either. 

When done properly, SEO can be a time-consuming and expensive business. From keyword research to building backlinks and competitor analysis, SEO alone can cost your marketing team valuable time and financial resources. 

That being said, amazing content and putting in the hours on your site is simply not enough to stand out amongst the competition. High-quality content combined with the right data and insights will allow your marketing team to come up with a strong and detailed strategy.

Today we’re putting 11 SEMrush competitors and alternatives to the test.

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Why Is SEMrush So Popular and What Are Its Main Features? 

SEMrush Dashboard - SEMrush Competitors Alternatives

With over 5 million worldwide users, SEMrush is one of the most popular and well-respected SEO tools on the market.

Their powerful Keyword Magic tool has more than 18.3 billion keywords and claims to be the largest keyword database on the market. The more keywords you have available for your research, the more ideas you’ll have to maximize your SEO and PPC campaigns. 

The separation of terms by topic, the detailed analysis of keywords, and how easy it is to export keywords between features of the platform mean SEMrush is particularly strong on the keyword side of SEO.

SEMrush also provides backlink analysis, discovers better advertising options and analyses your competition, making it one of the most comprehensive SEO tools out there. 

Price: Pro plans are $99.95/month and come with 28 different powerful SEO tools. A guru plan is $199.95/month while a business plan is $399.95/month. There are discounts for annual billing.


  •  The data provided is for Google search engines only and doesn’t take into account other search engines. While Google does account for the vast majority of online searches - 92% according to Statcounter, it’s worth remembering that competing search engines are not considered at all on SEMrush.
  • The layout of SEMrush’s user interface can be confusing and requires prior knowledge of SEO.
  • Some users complain that the Ad spend data is inaccurate. Whether this is a temporary glitch remains unclear, and while no software is perfect, errors in this price range are cause for concern. 
  • SEMrush cannot filter data by city only by country. If city-specific data is important to your business, you’ll need to use another platform. 
  • Currently, you cannot save lists of keywords within the platform, meaning your only option is to export the list as an Excel file. Ideally, it would be better to have all the relevant data stored within the platform to keep all your SEO efforts streamlined.
SEMrush Alternatives Starting Price GHS Review Score Free Trial
Ahrefs $99 / month 93%
Moz Pro $99 / month 87%
SEO Powersuite $320 / year 85%
SpyFu $39 / month 82%
Monitor Backlinks $25 / month 80%
Rankedy $29 / month 70%
Majestic $49 / month 84%
Serpstat $69 / month 87%
UpCity Free 72%
cognitiveSEO $129 / month 84%

Want to give SEMrush another go? Start your free trial now -->

Top 11 SEMrush Competitors and Alternatives

Before you make a decision about whether SEMrush is the right SEO tool for your business, take a look at what features the competitors are offering.

1. SE Ranking

SE Ranking Homepage - SEMrush Competitors and Alternatives

SE Ranking is an all-in-one SEO software that promises to make your life simpler when it comes to streamlining your sites’ SEO strategy. With just over 300,000 users, SE Ranking is a promising newcomer when it comes to SEO platforms. 

As a cloud-based software, you won’t need to worry about any desktop installations or time-consuming software updates. 

Made up of a suite of tools, one of the platform’s key standout features is its in-depth keyword research tools that are home to around 2 billion keywords.

SE Ranking also boasts top-level custom reporting, guaranteed to make it easier for you to understand all of the relevant SEO data.

Price: SE Ranking uses a flexible pricing model based on how many keyword rankings you want to check, how frequently and the duration of your subscription. Plans start at $30/month and steadily increase. 

SE Ranking vs. SEMrush

Pros Cons
Segment keywords, plan your PPC keywords, and build an overall strategy for your site with the unique Keyword Grouper tool Unlike SEMrush, SE Ranking doesn’t include metrics like competitive density, trend, and SERP features
Evaluate your backlinks with 15 different variables including social popularity, Moz Domain Authority, Google index status of each link and Majestic Trust Flow Data can load slower than other platforms
Use the On-Page Checker to determine your pages’ current SEO state and receive recommendations for how you can improve Less learning and support resources available, unlike SEMrush which has a detailed blog as well as an SEO Academy
Perform an in-depth website audit that crawls your site for overall site health, meta tags, and headers as well as user experience issues There’s a day-long delay before you can see rankings
Access the Keyword Rank Tracker and view historical data for your most important keywords, and filter data by device so you can see how well your site ranks on mobile devices No SEO writing tool

Best for: Businesses looking for a budget-friendly SEO platform to implement a thoroughly researched keyword strategy. 

Start your SE Ranking Trial Now -->

2. Ahrefs

Ahrefs Hero Image - SEMrush Competitors Alternatives

It probably won’t come as a surprise that Ahrefs is one of the top contenders when it comes to SEO tools. The closest competitor to SEMrush, it offers comparable features with a few added bonuses. 

Ahrefs boasts excellent internet-wide and site-specific crawling capabilities as well as robust features like keyword management and competitive analysis. Although it’s interface can seem confusing it’s an authoritative option for professional marketers.

Price: Lite plans for 1 user start at $99/month, plans steadily increase depending on the number of users and projects with a full-blown agency plan costing $999/month.Yearly plans come with discounts. 

Ahrefs vs. SEMrush

Pros Cons
Uncover all the keywords your competitors are ranking for and analyse their top-ranking web pages. Ahrefs doesn’t include keyword metrics like trend, competitive density, and SERP features which SEMrush does have.
Essential SEO data including keywords, value and traffic is presented in a clear, user-friendly dashboard. Restrictions on the most basic plan limit the platform to one user and just five projects unless you pay extra.
Perform keyword research for 9 additional search engines including Amazon and YouTube. No disavow tool. If your site receives bad backlinks, you’ll have to manually remove them by uploading them to Google Search Console's Disavow tool.
View how many backlinks your site will need to rank for a specific keyword. The web traffic stats aren’t as accurate as other platforms - Ahrefs’ web traffic stats are usually 4-5x lower than those reported in Google Analytics and Google Search Console.
Use the SEO add-on for Chrome and Firefox web browsers. This tool shows metrics such as; backlinks profile, PPC cost and search volume for all search engine results. No integration with Google Analytics, which is a negative if you like to use GA for SEO reporting.

Best for: Ahrefs is probably best for agencies who're looking to track keyword movements across multiple client accounts/projects.

3. Moz Pro 

MOZ Hero Image - SEMrush Competitors Alternatives

Another big name in the SEO world, you might have come across Moz already through their leading digital marketing blog.

Moz Pro is a solid all-rounder SEO platform that combines the best of keyword research, competitive analysis and content marketing. Easy to navigate, Moz’s clear layout makes it a practical and user-friendly option.

Price: $99/month for their standard plan with other plans ranging in price up until premium costing $599/month. Annual plans offer discounts. Many of Moz Pro’s features are accessible with limitations for free. 

Moz vs. SEMrush

Pros Cons
Essential SEO tools like Keyword Explorer and backlink research are available for free. Creation of reports and data is slower than SEMrush and Ahrefs.
Access MozBar, a Google Chrome Extension offering a look into your site’s Page Authority and Domain Authority. Paid additional features offered in the pro plans are not as powerful as SEMrush.
View a user-friendly interface that is arguably better presented than Ahrefs and SEMrush. Fewer tools related to technical aspects like site speed.
Track your link profile and uncover new link building opportunities with Open Site Explorer. Limited backlinks database.
Receive weekly crawl updates including data on 404s, duplicate content and missing meta data. Weaker competitor analysis tool than other platforms.

Best for: Moz Pro is best for small businesses looking to improve their SEO strategy by using powerful free tools and don’t need the in-depth data that other platforms provide. Moz Pro is good for anyone new to SEO that wants access to extensive help resources

4. SEO PowerSuite 

SEO Powersuite Dashboard Mockup - SEMrush Competitors Alternatives

SEO PowerSuite is a desktop-based all in one toolkit that’s used by over 5 million SEO specialists and site managers.

Made up of 4 different tools, it’s great for diving deep into technical SEO data and for performing in-depth SEO audits to push your future strategy. Its superior analytical tools are excellent for assessing what your competitors are doing right. 

Price: $320/year for the Professional Plan. $750/year for the enterprise plan.

There’s also a free option that includes all tools, however, copying or exporting data isn’t enabled for free users. 

SEO PowerSuite vs. SEMrush

Pros Cons
Track your ranking for keywords on 450+ global and local search engines on both mobile and desktop. Each user must purchase a full-price license to use the platform.
Access a link assistant application that searches for link building prospects for your site in the form of comments, guest posts, product reviews etc. Using a desktop-based platform requires a huge download and lots of computing power.
Automate key SEO tasks like rank tracking, backlink checks and website audits. Unlike SEMrush, SEO PowerSuite is a set of tools instead of an integrated platform making it a little more complex for some users.
Compare up to 40 competitors against your site. Application updates mean frequently having to download new software.
Adapt to key search engine algorithm changes with automatic platform updates. No PPC software unlike SEMrush.

Best for: Agencies and professionals looking to track their competitors’ statistics and rankings to strengthen their own SEO strategy.

5. SpyFu 

SpyFu Dashboard - SEMrush Competitors Alternatives

Just like the name suggests, SpyFu focuses on spying on your competitors’ sites. While SEMrush offers similar metrics, SpyFu has more comprehensive and diverse competitor analytics. Cleanly presented, don't let the simple user interface fool you - SpyFu tracks 80 million domains and 5 billion results. 

Uncover the competition’s secret SEO and PPC tactics and get a competitive edge with your own strategy. 

Price: The lowest-priced monthly plan is $39. A professional monthly plan is $78 and the top tier team monthly plan is $299.

SpyFu vs. SEMrush

Pros Cons
Receive an in-depth breakdown of your competitor’s traffic sources, their top ranking keywords, their Google Ads spending and backlinks.  Less focus on analysing your own domain.
Search results are unlimited on higher price plans, most platforms including SEMrush are limited. Doesn’t have a traffic analysis tool, SEMrush does. 
View 20 years of competitor data, compared to SEMrush’s database that goes back to 2012. Keyword research tool doesn’t include such advanced filtering or as many suggestions as SEMrush.
Easy to use with a simple intuitive interface.  Ad spend is just an estimate.
Access resources to help you best harness the platform. Hard to tell which geo-locations the rankings are coming from.

Best for: Agencies looking to truly understand their competitors overall SEO strategy and how they can use this knowledge to improve their own and gain an advantage over other sites. 

6. Monitor Backlinks 

Monitor Backlinks Hero Image - SEMrush Competitors Alternatives

Monitor backlinks manages, monitors and tracks every backlink that points to your site. The platform gives you all the advanced information you need for conducting research surrounding your backlinks as well as how to create better backlinks. 

The platform automatically tracks backlinks for you and provides extensive information on each link, helping you understand who is linking to you and in what ways. 

Price: Monthly prices start at $25 with plans going up to $188. 

Monitor Backlinks vs. SEMrush

Pros Cons
Fight against bad backlinks that might be damaging your SERP rankings with the unique disavow tool. Limited to only monitoring 4 other websites, even with the more advanced plan.
Notifies you when your competitors receive new backlinks so you can discover new link building opportunities. Less focus on keyword comparison with no research tool.
Tracks your most important keywords and compares your rankings to your competitors. Interface design and overall UX are weaker.
Sources new backlink opportunities. More focused on personal backlink tracking instead of competitor backlink analysis.
Near-instant notifications of new backlinks pointing to your site. Filtering data by time is limited to only a few options like last month, three months and one year.

Best for: Agencies looking for in-depth analysis of their sites’ backlinks and how they can improve their backlinks based on real data.

7. Rankedy 

Rankedy Dashboard Mockup - SEMrush Competitors Alternatives

Not as well known as some of the other big names on this list, Rankedy is still a solid option for a budget-friendly comprehensive SEO platform. Rankedy is fairly unique since they apply Machine Learning to some of their SEO analysis. 

Look out for one of their best features - a unique Topic Orientation tool that finds your top 100 competitors, analyzes their content and then compares it to yours. 

Price: Freelancer monthly plans start at $29, a middle startup monthly plan is $79 and a top tier agency plan is $149.

Rankedy vs. SEMrush

Pros Cons
The Rank Journal feature keeps a log of all your past SEO changes and how they have impacted your rankings.Doesn’t offer any side by side competitor comparison.
Topic orientation tool helps you gain more targeted traffic by looking at your competitor’s content if you’re already ranking.No traffic analysis.
Keyword personality tool shows you how to rank for a specific keyword.The dashboard can be slow to load.
Clear timeline display of SEO changes with the number of rankings the keyword has increased or decreased.The interface could be improved to be cleaner.
Easy to use intuitive interface.Limited online support for resolving glitches.

Best for: Small businesses looking for an economical SEO tool that will help them gain more relevant traffic.

8. Majestic

Majestic Hero Image - SEMrush Competitors and Alternatives

One of the first SEO platforms out there, Majestic is still one of the most powerful tools online, specialising in comprehensive link analysis. 

Majestic provides reliable and up to date information, and has a huge link database at users’ disposal for drilling down on the finer SEO details. One of its key advantages is the ability to explore a domain or URL in depth with the unique site explorer tool. 

Price: A lite monthly plan is $49.99, a pro monthly plan is $99.99 and a top API monthly plan is $399.99.

Majestic vs. SEMrush

Pros Cons
The unique Clique Hunter feature lets you know sites that link to your competitors but not you.Traffic analysis tool doesn’t match SEMrush.
View the full profile of a backlink to help improve your site’s link building.Rank tracker is not 100% accurate.
Create custom reports.Backlink history sometimes misses links.
Majestic has its own metrics trust and citation flow which examine sites with a similar link profile as well as scoring the number and quality of links. SEMrush doesn’t have an exact equivalent.Keyword research tools are weaker than SEMrush which has broader insights into which keywords are richer.
One of the largest databases of backlinks, bigger than SEMrush.Data is often presented in hard to interpret graphs.

Best for: Marketers looking to closely compare their sites’ backlinks to their competitors to gain the competitive advantage.

9. Serpstat

Serpstat Dashboard - SEMrush Competitors Alternatives

Serpstat is a budget-friendly SEO platform with a strong emphasis on their easy-to-use and in-depth keyword research tool for both your own site and competing domains. Providing information on 180 million domains, this compares to SEMrush which has data from 87 million domains. 

Clean visuals allow users to see metrics clearly presented with colour and number coding. With generous multi-user plans, this can be a great benefit if you have a larger SEO team. 

Price: Monthly plans start at $69 and steadily go up to $499.

Serpstat vs. SEMrush

Pros Cons
Keyword variations feature offers you tested keyword variations that optimise your pages without chancing a keyword stuffing penalty.No backlink monitoring.
Missing Keywords function showcases competing pages ranking in the top 10 for keywords you’re missing.Doesn’t include social media tracking like SEMrush.
Find out which of the sites’ pages are most relevant to specific keywords.No SEO writing tool which SEMrush does have.
The Batch Analysis tool allows you to compare up to 200 domains.The keyword difficulty tool can be inaccurate.
Serpstat allows you to use all features with some limitations for free. SEMrush only offers a 7-day trial.Keyword database is more limited than competitors’.

Best for: Businesses looking for a reasonably priced or free platform to focus on implementing a strong keyword strategy across their site. 

10. UpCity’s SEO Report Card

UpCity SEO Report Card - SEMrush Competitors Alternatives

UpCity’s free SEO Report Card analyses your site to see how it compares to its competitors. 

For a free tool, it provides pretty in-depth data on where your website ranks on several search engines as well as the success of your keyword strategy. The platform also provides trust metrics and website accessibility intel helping you assess key data like your site’s level of authority and load time. 

Price: Free

UpCity SEO Report Card vs. SEMrush

Pros Cons
Uncover how many of your site pages have been indexed.Fewer advanced competitive analysis features.
Find out how accessible your site is based on load time and ease of accessibility for crawlers.Too much focus on the usage and ranking of a keyword on the specific page.
Trust metrics detail the level of trust and authority your site is considered to have.Limited additional analysis is added to the SEO results.
Analyse how your site ranks on Google, Yahoo! and Bing.Tools lack the depth of competitors.
See how successful the implementation of your main keyword has been across the site.The platform focuses on converting users to clients of their inbound marketing service.

Best for: Small businesses looking for simple and easy to understand metrics to assess the success of their current SEO strategy. 

11. CognitiveSEO

CognitiveSEO Hero Image - SEMrush Competitors Alternatives

Focused on site crawling, CognitiveSEO will go through your whole site and uncover weak points where you can improve your SEO strategy.

Using SEO auditing algorithms, CognitiveSEO picks out the finer points of SEO across your site including checking backlinks and keyword strategy to ensure that your strategy is coherent and fully optimized. 

Price: Starting at $129.99 monthly with custom made plans for larger businesses and agencies. 

CognitiveSEO vs. SEMrush

Pros Cons
Identify the current SEO challenges your site faces including duplicate content, sitemap problems and sluggish response times.User interface looks out of date and can be difficult to navigate.
Access a targeted keyword analysis.The rank tracking tool doesn’t compare multiple sites.
Find out which keywords and phrases you need to achieve a top rank in the SERPs.Short competitor analysis with the free plan.
Use the backlink analysis tool to find out where you’re getting your backlinks.Slow online support response time.
Schedule customisable detailed reports to be sent out on a daily, weekly or monthly basis.No content gap analysis.

Best for: Agencies who want to view a detailed SEO audit of their sites before implementing new strategies.

Summary of SEMrush Competitors and Alternatives

SEMrush is often considered the gold standard of powerful SEO platforms. However, if you’re just starting out in SEO, the cost can be prohibitive and the huge quantity of features and tools can be overwhelming. 

Even if you’re a seasoned SEO pro, it’s always good to check out the competition to see if there might be any new features you’re missing out on.

When making a final decision, try thinking about which features are a priority, how many sites you’ll be monitoring, your team size as well as your SEO budget. 

Before you commit to a subscription, remember to take advantage of all the free features and trials. Once you’ve found a platform that works for your business, go for it but always keep an eye out for future alternatives.

Looking for a quick'n' easy solution? Take our quiz today to find the SEMrush alternative that's best for your business.

Holly Stanley
Holly's love for travel and Latin America led her to working in luxury travel, creating content for an award-winning agency. When not working she's usually found in one of the city’s buzziest bars and restaurants or out in the countryside riding and playing polo.