Disavow is the process of instructing Google to ignore unwanted backlinks in order to positively impact ranking in SERPs. This can be done using Google’s Disavow Tool.
While you may think that collecting any backlinks is great for your website’s SEO, that’s not true. There are some backlinks you should stay away from.
These backlinks fall under the category of black hat techniques. These include:
These low quality backlinks will undermine your domain authority, and can lead to a Google manual penalty, or algorithmic penalisation leading to a drop in ranking. You should disavow these backlinks.
When you know what to look for, it’s not hard to amend the situation. Below are the steps you need to follow in order to discover and disavow backlinks.
While this is a useful tool, you shouldn’t overuse it. Here’s when to use the disavow tool.
When you notice a significant drop in traffic and your ranking in SERPs, and you have singled out bad backlinks as the issue, you should use the Disavow tool.
But, only if manually removing the links hasn’t worked.
If you’ve been caught up in a negative SEO attack, then you should consider disavowing the bad backlinks.
If you have been flagged up due to unnatural links, you should disavow them. You can check your status in the Google Search Console.
If you know that you or a company you have employed to work on your SEO has been involved with black hat link building, disavow them, before you get hit with a Google penalty.
There are tools out there to help you get insight into your website’s health and check your domain authority.
Think you’ve got some dodgy backlinks scattered throughout your site and need a hand dealing with them all?
Give us a call and we’ll set you up with a team that are well versed in managing SEO issues and helping you come back from any hits you received in the meantime.