10 Google Keyword Planner Alternatives To Boost Your Organic Search Results

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Google Keyword Planner Alternatives
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Google Keyword Planner is often considered the gold standard of keyword research for both paid and organic campaigns. However, since its inception 20 years ago, more advanced and user-friendly keyword research tools have appeared, so it’s always a good idea to take a look at Google Keyword Planner Alternatives. 

Whether you’re looking to plan your site’s SEO strategy from scratch or you’re looking to redevelop its keyword strategy, at least several SEO tools will be essential for the planning and execution phase.

Before we dive into a list of Google Keyword Planner alternatives, let’s take a look at what makes it such a popular keyword research tool and a few of its pros and cons

What Is Google Keyword Planner and What’s So Good About It? 

Google Keyword Planner Landing Page Snippet

Google is the most successful and widely used search engine today. If you’re not using data and insights directly from the platform itself, it can feel like you’re missing out on key information for your SEO strategy. 

Google Keyword Planner makes it easy to manage your keyword research both for organic search results and paid campaigns directly out of your Google account. 

Within Google Keyword Planner, there are 2 different options: 

  • Find new keywords - this tool is useful for identifying phrases and words that are linked to the ones you’ve already entered. Here there are estimated bids for the keywords for PPC campaigns.
  • Get search volume/forecasts - this feature is for when you’ve already identified keywords you’d like to target. The tool will give you stats related to each keyword’s search volume and its projected performance. 

Google Keyword Planner is a great starting point for keyword research however its focus on paid ad campaigns doesn’t necessarily make it the ideal platform if you’re looking to focus on organic search results.

Price: Free. 

Pros:

  • Enter up to 3 different seed keywords or a URL for relevant keyword suggestions. 
  • View up to 4 years of historical data
  • Identify keywords based on geographical location drilling right down to postal codes, making it a great tool for local businesses looking to boost their performance in local SERPs
  • Completely free to use with unlimited searches.
  • Forecasting tab gives you an indication of what to expect if you run a specific campaign. 

Cons: 

  • Designed for PPC campaigns, the platform is not always that easy to navigate if you’re looking to exclusively focus on organic search results. 
  • Only offers around 300 keyword suggestions - previously the platform offered up to 500. 
  • Fewer filters than other keyword research tools make it harder to focus on keywords that are most relevant to your content. 
  • No negative keyword list. 
  • Data is only pulled from Google’s servers - doesn’t consider other search engines at all. 

Best for: Businesses looking to harness the platform for paid Google Ad campaigns as opposed to generating organic traffic.

1. WordStream 

WordStream Landing Page Snippet

If you’re looking for a more user-friendly Google Keyword Planner alternative, WordStream is an excellent choice of keyword research tool. One of the most robust keyword research tools out there, WordStream has access to a massive database of 1 trillion keywords

Advanced and in-depth enough for pro SEO experts to use, the simple and clear layout makes it suitable for beginners too. The best news about WordStream is that despite the huge amounts of data, the tool doesn’t have premium pricing. In fact, the first 30 searches are free

Price: Free with limits or custom pricing based on the number of daily searches. 

Pros:

  • Receive the first 30 keyword suggestions directly to your inbox.
  • Use the Niche Finder Tool to identify keywords with lower competition levels. 
  • Paid plans include CPC, search volume and competition metrics. 
  • Filter keywords by industry or location. 
  • Download their Create SEO Content browser extension and receive instant keyword suggestions while you’re browsing online. 

Cons: 

  • A free subscription plan only allows you to see Google search volume metrics, other stats requires a monthly subscription. 
  • Providing an email address is a requirement of viewing the first 30 free results.
  • Data seems very similar to Google Adwords - only repackaged. 
  • Keyword research is limited to search engines - there’s no keyword research for shopping, video, or app ads. 
  • Searches sometimes load up slowly.

Best for: Users who would prefer a more visually aesthetic and intuitive dashboard than Google Adwords. 

2. Ubersuggest

Ubersuggest Landing Page Snippet

Ubersuggest is a great Google Keyword Planner alternative if you’re looking for a keyword research tool to help you decide on relevant content topics too. 

Along with many other keyword research tools on this list, Ubersuggest requires you to enter a seed keyword and the platform will then generate piles of suitable keyword suggestions. 

Full of suggestions, one of its best features is the related keywords tab which shows you a few demonstrated uses of your chosen keyword so you know how to incorporate it into your content. 

Ubersuggest also searches Images, Shopping, News and YouTube along with regular search engines. 

Price: An Individual Plan is $38/month while a top tier Agency Plan is $130/month. 

Pros:

  • View location-based data which is essential if you have a local business. 
  • Identify keywords that aren’t available through Google Keyword Planner. 
  • Unique visual word cloud display makes viewing keywords much easier compared to viewing them in a grid or list. 
  • Use Ubersuggest for other SEO related tasks like checking your monthly organic traffic, top pages and backlinks. 
  • Access a comparison tab for identifying review or vs articles. 

Cons: 

  • The quantity of keyword suggestions is usually lower than other platforms making Ubersuggest less useful if you have a larger site with high levels of content. 
  • No mobile app for keyword research on the go.
  • Access to keyword filters requires a monthly pro subscription
  • Some niche markets have fewer keyword suggestions. 
  • Ubersuggest pulls its keywords from Google Suggests meaning you could use the free Google SEO tool for the same keyword research - just in a different layout. 

Best for: Businesses with smaller websites looking to get started with keyword research while trying other SEO tools and using an intuitive visual platform. 

3. KWFinder

KWFinder Sample Dashboard

KWFinder is Mangool’s signature keyword research tool. Claiming that keyword research isn’t rocket science, KW Finder promises to make your life a whole lot easier when it comes to performing keyword research. 

Colour coding, easy to read fonts and just generally better visual aesthetics make KWFinder a far more intuitive keyword research tool than many others. 

Mangools’ particular strength is helping you identify keywords that will be much easy to rank for taking the guesswork out of keyword research. 

Price: A Basic Plan is $29.90/month while a top tier Agency Plan is $79.90/month. 

Pros:

  • View which keywords your competitors are ranking for. 
  • Identify seasonal keywords and trending topics to create ultra-relevant content.
  • Find location-specific long-tail keywords. 
  • Select from 50k+ locations and choose from over 40 different languages. 
  • Identify keywords that’ll be easier to rank for by filtering with Mangools’ difficulty and search volume metrics. 

Cons: 

  • Heavy keyword search limits on lower-priced plans. 
  • Only available as part of a package of 5 SEO tools
  • Keyword lists seem limited compared to competitors like SEMrush and Ahrefs. 
  • No integration with Google Analytics or Search Console which is a downside if you like to use these tools as part of your SEO strategy. 
  • Limitations on searches and metrics mean that only the higher tier paid plans are suitable for professional use. 

Best for: Businesses who want an easy to use intuitive platform that’s suitable for those without too much SEO knowledge. 

4. SEMrush

SEMrush Sample Dashboard

SEMrush is a one-stop shop for all of your SEO needs, but when it comes to keyword research, the platform truly shines. Their Keyword Magic tool has more than 20 billion keywords and is the largest keyword database available. 

SEMrush is an unbeatable combination of accurate data, insights and detailed filters helping you hone in on those profitable keywords that will drive your organic traffic and push your site up in the rankings. 

Accurately separating terms by topic, analyzing each keyword and allowing you to easily export keywords between different features means that SEMrush does the hard work for you. 

Price: Pro plans are $99.95/month and come with 28 different powerful SEO tools. A guru plan is $199.95/month while a business plan is $399.95/month. There are discounts for annual billing.

Pros:

  • Keyword Magic Tool is probably the most thorough and comprehensive keyword research tool available. 
  • View an organic traffic report that shows a list of all the keywords you’re currently ranking for in search engines. 
  • PPC analysis means you can use SEMrush for uncovering profitable keywords for paid ad campaigns. 
  • See how your site is performing in rankings for up to 100 selected keywords. 
  • Using advanced filtering tools, segment keywords by topic making it easier to streamline your research. 

Cons: 

  • Traffic estimates and search volume metrics are often inaccurate and don’t align with the real data. 
  • Only takes into account Google search engine - doesn’t account for other search engines at all. 
  • SEMrush’s huge quantity of data makes the platform difficult to navigate and a bit overwhelming if you’re new to SEO.
  • Annoyingly, you can’t save lists of keywords within SEMrush, meaning if you want to refer to lists later, you need to export the keyword list as an Excel file making the process less streamlined and more time-consuming. 
  • SEMrush only filters data by country and not by city. If you’re aiming to improve your local SEO and require city-specific data, you’ll need to use another platform in combination with SEMrush. 

Best for: Businesses who have an established site or large SEO budget looking to use the best SEO toolkit available. 

5. Moz Keyword Explorer

Moz-Keyword Explorer Landing Page Snippet

Moz Keyword Explorer is a user-friendly intuitive keyword research tool that provides plenty of insightful metrics and complex analysis making thorough competitive keyword analysis a whole lot easier. 

Predictive keyword metrics including keyword difficulty, search volume and expected Organic Click-Through Rate help predict your ability to rank and drive traffic. 

A SERP analysis feature shows you why pages rank where they do with a breakdown of the link data and elements of each ranking position. 

Price: A Standard Plan is $99/month with other plans ranging in price up with a Premium Plan costing $599/month. 

Pros:

  • Save lists of keywords within the platform so there’s no need to export lists. 
  • A keyword priority feature makes it easy to figure out which keyword you should definitely be incorporating in your content strategy
  • Perform competitive keyword analysis and discover your competitors’ most prized keywords. 
  • Search keyword suggestions and rankings by country to deliver a global SEO strategy. 
  • Use Moz’s in-house metric keyword difficulty to find out our hard it is to rank on each SERP for specific keywords.

Cons: 

  • No PPC metrics means you can’t use the keyword research tool for paid ad research. 
  • Limits on each paid tier of the platform mean that only the higher tiers are really worth paying for. 
  • Only available with a full subscription to Moz Pro and the platform’s other SEO tools. 
  • Despite the high price of a subscription, the keyword database is not as comprehensive as other tools like SEMrush meaning more niche industries may have a hard time identifying keywords. 
  • The free version only allows up to 10 queries per month.  

Best for: Businesses looking for a comprehensive keywords research tool that comes as a package with other SEO tools. It’s best for businesses that won’t mind paying less and having a few more limitations than other keyword research tools. 

6. Keywords Everywhere

Keywords Everywhere Landing Page Snippet

A free browser extension, Keywords Everywhere is the ideal Google Keyword Planner alternative if you prefer to do your keyword research while on the go. While you browse the web, the extension pulls up keyword suggestions along with helpful keyword metrics to help guide your research. 

Keywords Everywhere comes particularly recommended as a tool for spying on your competitors’ top-performing web pages to find out which keywords they’re using as part of their strategy. 

View several different metrics including CPC, monthly search volume, and competition data. 

Price: Top up system allows you to purchase credits in exchange for discovering keywords. $10 buys 100,000 credits which equal 100,000 keywords. 

Pros: 

  • Perform keyword research across 15+ websites including Google, Amazon, Bing, YouTube, and Google Search Console. 
  • Top-up payment system makes it a great option for those looking to begin keyword research without risking a pricey monthly subscription. 
  • Import your own keywords to view accurate CPC, competition and monthly search volume for them. 
  • Analyze any URL to obtain a list of keywords appearing within the content along with the density of the keywords. 
  • Easy to quickly analyze other competitors. 

Cons: 

  • Tool is simplistic compared to other keyword research tools on this list. 
  • Data isn’t always 100% accurate. 
  • Less focus on generating new keyword ideas and more about analyzing competitors’ current keyword strategy.
  • Only available on Google Chrome and Firefox browsers. 
  • Top-up payment system of credits means that sometimes you use up Keywords Everywhere credits without meaning to while browsing the web. 

Best for: Users wanting a simple keyword research tool that gives them an insight into their competitors’ strategy. 

7. Keyword Discovery

Keyword Discovery Landing Page Snippet

Drawing on a database of 36 billion search queries sourced from 200 different search engines across the globe, it’s safe to say Keyword Discovery is a strong contender and an excellent Google Keyword Planner Alternative. 

Keyword Discovery’s unique ‘Spelling Mistakes’ feature allows you to take advantage of commonly misspelt words. Often less competitive than the correctly spelt version, you can use them in your campaigns and still pull in lots of organic traffic. 

Their Keyword Efficiency Index metrics help you identify those keywords with a decent search volume but that will still be easier to rank for. 

Price: Pricing is dependant on the number of daily searches. A Standard Plan that comes with up to 1500 searches a day and 1000 results are free while if you want access to tools like the Keyword Analyze Tool and the Keyword Competitors Tool, you’ll need to pay for a Professional Plan at $49.95/month. 

Pros: 

  • Performs keyword research across Bing, Google and Yahoo. 
  • Analyzes keyword density. 
  • Identifies seasonal keyword trends. 
  • Use the ‘Industry Keywords’ feature to uncover popular search terms that drive traffic to your specific niche industry. 
  • Acces a ‘Related Keywords’ feature for discovering keywords that are relevant to your site’s purpose that you’re not yet targeting. 

Cons: 

  • Interface is pretty dated compared to other tools. 
  • Access to some features like the Management Tool and Keyword Analysis requires a subscription. 
  • The spelling mistake and keyword density tools are associated with more risky and outdated SEO tactics which may cause problems for beginner users. 
  • Subscription is on the pricier end of the spectrum for a tool that only offers Keyword Research and no other SEO tools. 
  • No mobile app for performing keyword research on the go. 

Best for: Businesses looking for an in-depth keyword research tool with detailed metrics that will help guide their content strategy. 

8. LSI Keyword Generator

LSI Keyword Generator Sample Dashboard

LSI Keyword Generator is a completely free keyword research tool that is best used to help you find profitable keywords that are semantically related

These semantically related keywords are generally less obvious than the seed keyword and show you niches where your content may be currently missing out on. 

Usually less competitive and often more profitable, it pays to use synonyms and long-tail versions of your target keywords.  

LSI Keyword Generator’s creative and unique approach to generating keywords will help you create relevant content with new angles that answers users’ search queries. 

Price: Plans are based on the number of keyword searches each day. A Basic Plan with up to 100 searches/day is $27/month while a Premium Plan with 300 searches/day is $37/month. 

Pros:

  • Install the LSI Keyword Generator WordPress plugin to come up with keywords or synonyms while you’re working in the platform. 
  • Identify the values of keywords using their own formula, Latent Semantic Value. The better the LSV, the more likely your content will rank for that keyword.
  • Discover the top-performing content for your keywords and find ways of outranking it with unique LSI keywords.
  • Use the platform for locally based keyword research. 
  • User interface is simple to use and fast to load. 

Cons: 

  • No filtering features. 
  • White Label Reporting is only included with a top-tier agency plan.
  • No ranking tools means the platform isn’t suitable for tracking keywords’ performance. 
  • Multi-language support and location selection is only available with a Premium Plan. 
  • The principle of using synonyms doesn’t work well with names or places. 

Best for: Businesses and agencies looking for a fresh approach to generating unique keywords that will help keep their content super relevant.

9. Wordtracker Scout

Wordtracker Scout Landing Page Snippet

Wordtracker Scout is a highly effective keyword research tool for figuring out what your top competitors are getting right in their keyword strategy. 

While you’ve probably already taken a look at your competitors’ blogs and pages in the hope of sourcing some vital keyword information, it’s a pretty time-consuming task. Without the right tool, it’s also very easy to miss out on key bits of information. 

Working as a Google Chrome Extension, Wordtracker Scout functions directly out of your browser. Once installed, all you have to do is visit a competing site’s web pages, hover over the content click the W button and you’ll view a cloud summary of the page’s keywords and insights. 

If you prefer to research new keywords for your site, their keyword generator has access to 320 million Wordtracker keywords and an additional 95 million search engine keywords powered by SEMrush

Price: The Chrome browser extension is free while access to their keyword generator starts at $27/month for a Bronze Plan with a top tier Gold Plan costing $99/month. 

Pros:

  • View up to 2,000 keywords in just one search. 
  • Discover your competitors’ top used keywords for each of their web pages. 
  • Review key stats like their own opportunity metric, search volume and competition for each keyword.
  • Easy to use and simple dashboard makes the tool suitable for SEO users of all levels. 
  • The Chrome extension allows for easy competitor research on the go. 

Cons: 

  • No seasonal data for keywords provided. 
  • Some keyword suggestions are irrelevant or inaccurate. 
  • No user queries or questions are provided - you’ll have to come up with relevant questions to answer from the keyword suggestions yourself.
  • High-performing keywords that are already being used by your competitors will likely be difficult to rank for. 
  • Access to the keyword generator tool requires a monthly subscription.

Best for: Businesses looking to perform keyword research into their competitors’ pages while also generating new keyword ideas without an overwhelming amount of data or stats.  

10. Soovle 

Soovle Landing Page Snippet

Soovle is one of the easiest to use keyword research tools around. While it’s simple and dated in appearance, it’s a powerful tool that’s best used for quick lookups. 

If you don’t want to just concentrate on Google for keyword research, Soovle is a great tool to use since it also uses other search engines for keyword research. 

The keyword research tool can also help you identify less competitive long-tail key phrases that will help boost your performance in SERPs. 

Price: Free

Pros:

  • Perform an unlimited number of searches for free
  • Do keyword researches on several search engines including Amazon, Google, Wikipedia, and Yahoo! 
  • Platform loads quickly and efficiently.
  • Download results from keyword searches for future reference. 
  • Basic layout with different boxes for each search engine makes it a very easy tool to get to grips with. 

Cons: 

  • No metrics like search volume or competition provided. 
  • No guidance as to what will be the most relevant keywords for your specific site.
  • No other SEO features available. 
  • Focused on the U.S. 
  • Sometimes there are no results for more niche keywords.  

Best for: Businesses or freelancers looking for some quick keyword ideas to get them started.

Summary of Google Keyword Planner Alternatives 

Although Google still leads the way as the most used and popular search engine, their keyword research tool isn’t always the best bet if your focus is on driving organic search results. 

While the tool may be the best place to start if you’re looking to carry out paid Google Ads campaigns, there are lots of Google Keyword Planner alternatives that are best for organic keyword research. More filters, longer lists and access to other search engines’ data are a few of the advantages of using a Google Keyword Planner alternative from this list.

About
Holly Stanley
Holly's love for travel and Latin America led her to working in luxury travel, creating content for an award-winning agency. When not working she's usually found in one of the city’s buzziest bars and restaurants or out in the countryside riding and playing polo.