Blog Post

What Is a Blog Post?

A blog post is a piece of content in written form, published on a blog. Blog posts can often contain multimedia including, images, audio and video.

How to Write a Blog Post

Attempting anything for the first time can be daunting. It’s the same with writing a blog post. 

Not to worry, writing a blog post is quite easy once you break it down into small steps.

1. Pick Your Topic

The first step of writing a blog post is to pick a topic you’re going to write about. This could virtually be anything, for example, “digital marketing trends”. 

2. Do Your Research

Once you pick out your topic, the next thing is to research on this topic. 

It is important you research your topic so you can provide accurate information. There’s nothing worse than writing a blog post with inaccurate information. You can research your topic by looking at existing content on the topic and looking for ways you can improve them.

Additionally, you should also perform keyword research for the topic. Optimising for the right keywords will ensure you show up for the right search queries in SERPs. This will help drive organic traffic to your content.

3. Create a Headline

Using your research, the next step is to craft an attention-grabbing headline for your blog post. Your headline is what will draw people to read your post.

4. Create The Body

Now, with this foundation, you can proceed to write your blog post using the facts you’ve gathered. 

It is important you break down your post using sub-headers. Sub-headers are a great way to organise the main points of your post. 

Also, you could add some relevant visuals to spice up your blog post. After all, a picture is worth a 1000 words.

5. Edit!

With your post completely written, the final step is to edit your post. Editing is a great way of revising your post to make sure the overall piece looks great! It’s more than just checking for grammatical errors.

Finally, your post is ready to publish! Congrats!

How Long Is a Good Blog Post?

There really isn’t a right length for a blog post. A good blog post must provide accurate information to the reader in a way that is easy to digest. 

How many words it takes to communicate this information can vary. Some posts are better if they are short. Other topics require a more comprehensive post. 

There’s no point in dragging a topic out simply because you want to hit a certain word count. You should focus on writing the best content possible instead.

Tools to Help You Write Your Blog Post

Using the right tools will make your work more seamless. Blogging is no different.

There are a few tools that can help you with different aspects of your blog writing process.

This is by no means an exhaustive list but here are some of the best and most popular. 

Writing Headlines

Designing Graphics 

Organizing Ideas 

SEO & Keyword Research 

Writing  

Free Stock Photos 

How Can We Help?

Got a large backlog of blog posts that need optimisation for SEO purposes? We can help you there. Get in touch with us to organise a free strategy session.

If you don’t have a team to carry out your personalised plan of action - we can pair you with one of our recommendation using our matching service!