Topical relevance is a process that search engines use to decipher how relevant a web page is based on the backlinks, keywords and the content.
Target keywords are particular words or phrases that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.
A content gap can be defined as the space between what users are seeking out on the web, and the results they receive. It is essentially a gap in the market that needs to be filled in order to fulfil search intent.
Local SEO is the practice of increasing search visibility and brand awareness of local businesses to users who are searching for their product or service right now.
However when it comes to performing other elements of keyword research, sometimes it’s best to choose one of the many Answer The Public alternatives to help push your site up in rankings.
If you’re looking to redevelop your existing content or create new relevant and engaging content, you’ll need to use keyword research tools.
Often a favourite with bloggers, Answer The Public is known for its ease of use and ability to generate multiple relevant topic ideas.
Whether you’re looking for in-depth keyword related metrics, longer lists of relevant keywords or to zoom in on geographic-specific keywords, try one of these Answer the Public alternatives and see how it impacts your rankings.
Before recommending any alternatives, let’s first take a look at the pros and cons of using the tool.
Answer The Public adds a new dynamic to your keyword research. Instead of pulling up endless lists of keywords that may be relevant to your audience, Answer The Public instead provides you with a list of questions that users are tapping into Google and Bing.
Once you receive a report on what queries users have based on your target keyword, you can begin to create ultra-relevant content that answers a few of those questions.
Providing content that your users actually need and want to read is key to boosting your performance in search engine rankings.
Price: A freemium plan allows you to perform a limited number of searches each day. For unlimited searches, plans start at $79/month.
If you’re just getting started with keyword research, remember to consider how the competition approaches their keyword strategy.
Sometimes the competition can provide the best keyword data you need to enhance your own SEO strategy.
While you can obviously snoop around on your competitors’ sites and figure out some of their keywords, this is a time consuming and tedious task.
You’re also only human so will probably miss out a few keywords no matter how hard you look.
Install the Chrome extension Wordtracker Scout and all you have to do is hover over the competition’s content, press W and you’ll generate a word cloud of their top-performing keywords.
Their keyword generator has access to 320 million Wordtracker keywords and an additional 95 million search engine keywords powered by SEMrush.
Price: There’s a free browser extension while access to their keyword generator starts at $27/month for a Bronze Plan with a top tier Gold Plan costing $99/month.
Best for: Businesses looking for a highly in-depth keyword research tool that is similar to SEMrush without paying the more expensive price tag.
The SEO powerhouse SEMrush, has several keyword research tools, one of which is their industry-leading Keyword Magic Tool.
Claiming to have the largest keyword database available, SEMrush has access to over 20 billion keywords and can be harnessed for both PPC and organic search campaigns.
The Keyword Magic Tool is also smart at understanding which keywords are semantically related to one another. This alone will save you plenty of time and energy since many other keyword research tools are not so skilled in this area.
Price: Pro Plans are $99.95/month. A Guru Plan is $199.95/month while a Business Plan is $399.95/month.
Best for: Businesses looking for a complete SEO toolkit that comes with one of the industry’s most powerful and accurate keyword research tools.
While Google gets all the glory when it comes to search engine results, it’s important not to forget about other search engines that could be equally important sources of organic traffic for your site.
Keyword Tool Dominator identifies the top 10 searched keywords on Amazon, eBay, Etsy, Google, Walmart, and YouTube.
This is a great keyword research tool if your business is an eCommerce company and you’re looking to write optimized product descriptions for your site.
Price: A freemium option gives users up to 2 daily keyword searches per search engine. For unlimited access to the full suite of keyword research tools, there’s a one-off lifetime payment of $150.
Best for: eCommerce businesses looking to fully optimize product descriptions and product-related content on their site.
Closely comparable, QuestionDB is a direct Answer The Public alternative. Identifying questions users are entering into search engines, QuestionDB uses Reddit to source these user queries.
Users often post more personal or in-depth questions on Reddit, and harnessing the platform is a great way of uncovering people’s concerns that they want answers to.
Reddit can also be an online gathering space for those with more niche interests or ideas so if your business falls into a niche industry it’s likely there are relevant sub-threads.
Use QuestionDB to source new topics for blog posts and other content.
Price: A freemium version gives you up to 10 searches per day while a Pro Plan offers unlimited searches for $10/month.
Best for: Businesses in niche industries looking to identify content gaps on their site and create ultra-relevant content that’s useful.
WordStream has some of the most powerful keyword research tools in the SEO marketplace and is an excellent Answer The Public alternative if you’re looking to get serious about content and keyword research.
With access to a staggering 1 trillion keywords, WordStream puts its money where its mouth is.
Handling so much data, you might assume the user interface would be overwhelming but WordStream manages to keep things simple, presenting keywords in a visually appealing format.
The best thing about WordStream though is that it’s free for the first 30 searches.
Price: Free with limitations or custom pricing depending on number of daily searches.
Best for: Small businesses who already have a site with some content and want to increase their keyword research without going too in-depth.
If you find other keyword research tools too simplistic and you’re ready to dive deeply into complex keyword research, SE Cockpit could be the right Answer The Public alternative.
Like many other keyword research tools, first, you need to give the platform a seed keyword and it will generate a list of keywords for you to choose from.
Unlike other keyword research tools, SE Cockpit will give you loads of details when it comes to organic competition, traffic estimates and search trends.
If you’re used to Google Keyword Planner, a lot of the data and metrics will look familiar since CPC, monthly searches and phrases are all directly pulled from the platform.
Price: A Personal Plan starts at $25/month while a top tier Agency Plan is $75/month.
Best for: Advanced SEO experts looking to dive deeply into keyword research.
Ahrefs is another great Answer The Public alternative if you’re looking for seriously in-depth keyword research that will kickstart any SEO content strategy.
With their own keyword database of over 10 billion keywords in 170 countries, Ahrefs is one of the SEO market leaders when it comes to offering the best keyword research tool.
Enter a seed keyword and Ahrefs will load up to 150 related keywords as well as 50 question related phrases.
Ahrefs also tells you how hard it will be to rank for certain keywords, providing a difficulty metric that shows you how many backlinks you’ll need to rank.
Price: Keyword Generator Tool is free for limited searches without many of the filters. If you want access to the full scope of the tool as well as other Ahrefs SEO tools you’ll have to pay for a subscription.
A Lite Plan for just 1 user is $99/month with plans increasing depending on the number of users and sites. A top tier agency plan is $999/month.
Best for: Businesses and agencies who want an all-in-one SEO toolkit and are happy to fork out for a high priced monthly subscription.
Also Asked is another keyword research tool that’s ideal for working out what your target audience is asking Google.
Grouping questions and queries by topics, Also Asked helps you to get better at recognizing content gaps across your site.
Learn to answer your users’ questions and concerns and watch as your ultra-relevant content organically climbs search rankings.
Best for: Businesses searching for relevant blog post topics their users will love.
Bulk Keyword Generator is the right Answer The Public alternative for your SEO strategy if you run a local business or are looking to hone in on local SEO.
Filtering by industry, the keyword research tool generates keywords based on your niche.
To kickstart your keyword research, first, you need to select your industry type followed by your geographical location and the platform will generate a list of highly relevant keywords.
Best for: Businesses providing local services, for example, cleaning or carpentry, who want to boost their appearance in local search results.
Moz’s Keyword Explorer is an excellent Answer The Public alternative if you’re looking to carry out thorough keyword research.
With a database of 500 million keywords, Moz has a solid foundation of keyword research. Known for their in-house created Keyword Difficulty metric, it’s much easier to know which keywords to target.
Each keyword search will bring up around 1000 keyword suggestions along with SERP analysis.
One of the best things about Moz is that their search volume rates and CTRs are highly accurate.
Price: A freemium version allows up to 10 searches a month, otherwise you’ll need to pay for a full subscription to Moz Pro. $99/month for their standard plan with other plans ranging in price up until premium costing $599/month.
Best for: Businesses looking for user-friendly keyword research tools that come with plenty of helpful resources to kickstart an SEO strategy.
While Answer The Public is a powerful tool for generating relevant topic ideas and understanding users’ frequently searched queries, it’s best used in combination with other keyword research tools.
Try some of these Answer The Public alternatives and discover which ones are best for your business’s needs.
Whether you need help with local SEO, ranking in eCommerce sites or to increase your blog’s relevancy, these keyword research tools should give your business the boost it needs to perform well in search results.