Content marketing isn’t going anywhere. It’s become the primary source of new customers for most brands, and it continues to grow as more companies understand its power. With more and more businesses investing in content marketing, however, the market has broadened with a lot of subpar options.
Content Marketing software is like any other software tool in that it can be helpful — or harmful — to your content marketing efforts. You need to sift through the noise and find only those tools that will help you create better content while monitoring your performance so you know when you’re succeeding (or failing).
This blog post will highlight some of the features and functions you should look for when evaluating different content marketing software programs.