Best Content Marketing Software & Solutions in 2023

Content marketing isn’t going anywhere. It’s become the primary source of new customers for most brands, and it continues to grow as more companies understand its power. With more and more businesses investing in content marketing, however, the market has broadened with a lot of subpar options.

‍Content Marketing software is like any other software tool in that it can be helpful — or harmful — to your content marketing efforts. You need to sift through the noise and find only those tools that will help you create better content while monitoring your performance so you know when you’re succeeding (or failing).

‍This blog post will highlight some of the features and functions you should look for when evaluating different content marketing software programs.

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$39/mo - $189/mo
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SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects.
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$119.95/mo - $449.95/mo
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Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research and more.
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$49/mo - $129/mo
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Mangools KW Finder is the perfect tool for bloggers, affiliate marketers, SMEs or SEO agencies. Easily find keywords you can rank for plus long tail keywords with low SEO difficulty. KWFinder is the only keyword tool in the universe you will ever need.
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$44.99/mo - $114.99/mo
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Frase is an AI-powered content writing assistant that helps users research and produce content that is optimised for SEO in minimal time.
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Research a database of 20 billion keywords to find new ranking opportunities in just a few clicks.
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INK is an AI-powered content optimisation and generation platform that allows marketers to write SEO-optimised copy in a fraction of the time.
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$34/mo - $139/mo
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Surfer SEO is a content optimisation tool designed to help users write content that rank higher in SERPs.
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GrowthBar is an SEO software tool for entrepreneurs and marketers. It helps internet-enabled businesses — from blogs, to ecommerce businesses, to startups — uncover critical data points and recommendations.
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WebCEO is a next-gen Internet Marketing platform that provides you with 22 powerful tools for building your digital marketing presence.
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$109/mo
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AccuRanker is a superstar SEO tool for accurate rank tracking. AccuRanker makes it easy to identify your top competitors as well as analyze their sites’ high performing content. Entering your competitors’ domain name, you’ll see your competitors’ rankings for target keywords and you’ll be able to compare it against your own.
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MarketMuse is an AI-powered content tool that assists users in researching, creating, and optimizing content faster.
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$69/mo - $499/mo
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$69/mo - $499/mo
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Serpstat is an All-in-one SEO platform which provides more than 20 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker and many more.
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$0/yr - $149/yr
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The industry leading website crawler for Windows, macOS and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO site audits.
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$99/mo - $799/mo
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$99/mo - $799/mo
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DemandJump is a tool which shows marketers what their target audience is doing, what their competitors are doing and what actions they should take next. DemandJump's Insights Solution shows you the exact content to create to increase 1st-page rankings and drive outcomes.
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$39/mo - $99/mo
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$39/mo - $99/mo
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SECockpit is a keyword research tool that helps users find profitable keywords for their organic SEO and paid Google ads campaigns.
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$99/mo - $199/mo
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$99/mo - $199/mo
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Answer the public is a keyword research tool that gives you insights into what your target audience frequently searches for on the internet.
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Ravel Tools is a collection of 45 SEO, Link building, and Reporting tools to take your organic campaigns to the next level.
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$129/mo - $499/mo
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$129/mo - $499/mo
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CognitiveSEO is a collection of SEO and marketing tools that assists marketers with content optimisation, site audit, backlink analysis, rank tracking and more.
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$29/mo - $99/mo
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$29/mo - $99/mo
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Ubersuggest is an SEO tool that helps users generate keyword ideas and also gain insights into competitor traffic to improve their content marketing strategy.
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$99/mo - $599/mo
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$99/mo - $599/mo
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A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success
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$79/mo - $379/mo
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A comprehensive suite of 40+ SEO Tools. SERPed unifies all the must-have tools needed to rank higher, outperform the competition and grow your business.
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CoSchedule’s Marketing Calendar helps marketers see all of their marketing in one place. It’s your secret weapon to finally see, schedule, and share your marketing, all in a single calendar.
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$29/mo+
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Jarvis is an AI copywriting tool that helps content creators write blog posts, website copy, social media content and more in little to no time.
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Starting at $170/mo
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Starting at $170/mo
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Clearscope is an AI-powered content optimisation and keyword research tool that provides writers with recommendations to increase their chances of ranking on search engines.
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$99/mo - $595/mo
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We help B2B companies go from idea to published remarkably fast through thoughtful workflow automation and AI. Know what your customers are asking, plan your content calendar, manage approvals, optimize for SEO, and automate distribution across Webflow, LinkedIn, and your sales team.
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What is content marketing?

Content marketing is a type of marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined target audience, with the goal of driving profitable customer action. It has become an increasingly popular approach for businesses of all sizes in recent years, due to its effectiveness and low cost.

Content marketing can take a variety of forms, including blogs, white papers, case studies, videos, podcasts, webinars, infographics, ebooks, and more. Each type of content serves a different purpose and appeals to different audiences. For example, blog posts are great for engaging customers and providing them with useful information about your product or service, while videos are excellent for demonstrating how to use a product or service.

The key to making content marketing work is to ensure that the content you produce is valuable and relevant to your target audience. You also need to create content consistently in order to keep your audience engaged. Finally, it’s important to measure the success of your content by tracking engagement metrics such as pageviews and downloads. This will allow you to evaluate what type of content works best for your target audience and adjust your strategy accordingly.

Overall, content marketing is an effective way to engage customers, build brand awareness, and drive profitable customer action. If implemented correctly, it can be a powerful tool for any business looking to grow their customer base and increase their bottom line.

What are the features of content marketing software?

When it comes to content marketing software, there are a lot of features to consider. From the ability to automate content creation and scheduling to tracking and analyzing the performance of your content, content marketing software can do a lot for your business.

First, many content marketing software programs offer the ability to automate content creation. This means that you can easily create content without having to manually write it yourself. The software can generate content based on certain topics or keywords related to your business.

Second, content marketing software also allows you to easily schedule your content. This means that you can plan when and where your content should be published. This makes it easier to ensure that your content reaches its intended audience at the right time.

Third, content marketing software can also help you track and analyze your content’s performance. You can use the software to monitor how your content is performing on different platforms, such as social media or search engines. This can help you identify what types of content work best for your business and help you adjust your strategy accordingly.

Finally, many content marketing software programs also offer tools for optimizing and promoting your content. This includes tools for analyzing keywords and optimizing titles and descriptions for search engine optimization (SEO). Additionally, many programs also offer tools for monitoring user engagement and measuring the effectiveness of your campaigns.

By taking advantage of these features, you can take your content marketing strategy to the next level and get the most out of your efforts.

What are the benefits of content marketing tools?

Content marketing tools can be an invaluable asset for any business or organization. They can help to create and distribute content that is both engaging and effective. Here are some of the key benefits of content marketing tools:

1. Increased Reach and Visibility: Content marketing tools can help to increase the reach and visibility of your content. By using a content marketing tool, you can maximize the potential of your content and target specific audiences with your message.

2. Improved Engagement: Content marketing tools can help to improve engagement with your audience by creating content that is relevant, interesting, and valuable. This can lead to increased customer loyalty and more conversions.

3. Better Analytics: Content marketing tools provide insights into how well your content is performing. You can use these insights to optimize your content and improve its effectiveness.

4. Automation: Content marketing tools can automate some of the more tedious tasks associated with content creation and distribution, such as scheduling posts, creating content calendars, and more. This allows you to free up more time to focus on other areas of your business.

Overall, content marketing tools can be an invaluable resource for any business or organization looking to maximize the potential of their content. By using a content marketing tool, you can ensure that your content reaches the right audience and helps you to achieve your goals.

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