SEO tips can be complicated, confusing and sometimes even contradictory.
Don’t worry we’ve been there.
Today we’re sharing our easy to implement practical SEO tips that will help drive organic traffic to your site without giving you a headache in the process.
None of these tips should take more than 20 minutes. All of them can be implemented in three hours. That’s not long at all, considering the impact they should have.
Here are the SEO tips:
Top performing content sometimes takes a dip in organic traffic and rankings. Content decay as it’s known often happens over a longer period of time like several months.
It can be frustrating to see one of your top-performing pieces of content suddenly slump in rankings. But luckily it’s pretty easy to rectify if you make a few updates and refresh the content.
Google loves to see ultra-fresh and relevant content so will always reward updated pieces. Sometimes when you refresh and republish your content, organic traffic will dramatically increase.
You can freshen up your content by:
If you regularly update your content and freshen it up with the most relevant and up to date information, Google will see that your content is more likely to be the most accurate and useful piece available.
Performing an SEO audit across your site sounds complex and time-consuming, but it needn’t be!
By following a few simple steps, find out why your website may not be receiving enough organic traffic.
Based on what you find, you’ll be able to analyze your current site performance, set new goals and implement new SEO tactics to help you reach those goals.
Some basic checks to incorporate:
These are some initial SEO pointers to look out for when you perform your first SEO audit.
Although titles and meta don’t directly inform Google rankings, they do inform users about your content and can be the difference between visitors clicking on your content or on the competitors’.
Think of a meta description as a little advert for your content. You can make them more attractive by:
Your title and meta data should ultimately give users a reason to click on your content and not look elsewhere.
Identifying what your target audience wants to read or learn about is key to developing content that hooks them in.
You need to figure out where your target audience’s pain points or interests lie. Once you know more about these two concepts, you can devise content that either solves their problems or fuels their interest or entertainment.
If you’re just beginning to create content and don’t yet have the benefit of using trial and error to streamline your strategy, you can find out more about your target audience’s search intent by:
By working out the types of questions your target audience has in relation to your subject niche, you can then create content that is directly related to what they want to find out.
Low hanging fruit refers to content that may be hanging around the bottom of page 1 or towards the top of page 2. That’s to say it’s content that’s already performing pretty well but just needs an additional boost to rank to its full potential.
If there’s any content that you should focus your attention on, it’s this type of content that’s proven itself to rank well but requires an extra push to get it to the top spot.
Google prioritises sites that are mobile-friendly and offer users a decent experience. These days, mobiles generate around 51% of global website traffic.
With mobile device traffic only set to grow, you can’t allow your site to lose out on all the potential traffic.
Ensuring your site speed is fast and the layout can easily convert to horizontal are some of the key features of optimizing your site for mobile usage.
Google’s free mobile testing tool will tell you if your site is mobile-friendly or if it could do with some improvements.
Including internal links across your website helps users to easily navigate to topics they may find relevant as well as increases their dwell time - showing Google that your site is a valuable and helpful source of information.
Internal links provide helpful context and may direct interested readers to other useful pieces of content.
Once you have a couple of pages you want to boost, you can use the advanced search operator to uncover other pieces of content related to your chosen topic.
Implementing more internal links along with accurate anchor text can be an effective way of boosting underperforming pages.
A solid well-designed landing page can give your site a big uptick in leads and sales. The more optimized landing pages you create across your site, the more opportunities you create for conversions.
Remember to create a strong landing page you need:
A well-crafted landing page will help your business create a strong relationship with your target audience. The more landing pages you have across your site, the more opportunities you create for incoming traffic
Featured snippets can be an absolute goldmine for generating organic traffic for your site. Featured snippets occupy that coveted space above the number 1 result known as position zero.
Google tends to pull the featured snippet from the top 5 results and almost always from the top 10 results.
The key to having your page pop up in a featured snippet is formatting it in the way Google wants it.
You’ll notice that most featured snippets include bullet points or numbered points - these two formats work really well for ‘how to’ blogs and guides.
While you can still get heaps of traffic from ranking in the top 5 of page 1, aiming for the featured snippet can also help boost your traffic.
Sometimes sites will mention your business without linking back to you. This can be frustrating as it’s a missed opportunity for a potentially valuable backlink.
Generally, it occurs because the site manager has forgotten to include your link.
Once you’ve identified any unlinked mentions the best thing to do is simply get in touch and ask them to include a backlink to your site.
Understanding what your competitors have done right to reach the top spots is a smart move when it comes to replicating similar strategies across your own site. Why try to come up with a new strategy when you can ace what your competitors have already done?
Take a look at the keywords they’re using and see if you can use the same ones but just improve the content so that your site begins to rank more highly than theirs.
You can find your competitors’ top ranking keywords by running their domain through Ahrefs or SEMrush.
Once you have a list of their top-ranking keywords you’d like to target, think about weaving them into highly relevant content that offers your target audience something that the competitors don’t.
Content gaps can relate to when competitors have content about a topic you don’t or when there’s a wider web gap on a specific piece of information.
Content gaps can also occur on a page level when a specific piece of content hasn’t tackled a related sub-topic.
Filling in content gaps by creating content on all topics relevant to your industry as well as filling in gaps on different web pages is essential for showing Google your site is relevant and providing useful, valuable information to its target audience.
There’s no limit on available SEO tips that may help you boost your web pages’ rankings.
Today we’ve focused on a few simple tips that will help your site draw in more organic traffic. Even if you’re just starting out in SEO, incorporating a few of these ideas will help you see results quickly.
You're reading Human-Led SEO; a regular column dedicated to illustrating how a searcher-first approach to SEO enables businesses to generate more revenue in less time from organic search.Get the next issue