Orphan pages are pages on a website that don’t have any outgoing links. This means they don’t link to anywhere else on the website for further navigation or exploration and are effectively a dead end.
Orphan pages are ultimately bad for SEO. This is due to a few reasons.
Google may interpret an orphan page as a doorway page. This might be because the content matches content elsewhere on the site, but has been included in an XML sitemap and is missing a no-index meta tag.
Orphan pages may have high-quality content that is unseen by the end user, which will affect visibility.
Orphan pages can occur for a range of reasons.
Considering the negative impact that orphan pages can have on your website, it’s a good idea to nip them in the bud before it’s too late. There are a few ways that you can identify orphan pages on your website.
Once you have discovered orphan pages on your website, you must take action.
If there is an orphan page that you want to keep as a part of your website, but don’t want the end user to view, attach a no-index meta tag.
Alternatively if the page is no longer any use to you, simply remove it and provide a 301 redirect.
If a page has become orphaned by mistake, then make it viewable to the end user and crawlable for the bots by internally linking from another page on your website.
Make sure to include it in your sitemaps.
There are a few tools out there on the web that can help you find and fix orphan pages on your website.
Have you got a large number of orphan pages that need tackling?
We can help you there - contact us and we’ll pair you with a team that will help you optimise every page on your site.
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