Qualtrics Customer XM is used by the world's most iconic brands to put people at the heart of business; to build deep-rooted connections with those they serve, and ultimately drive lasting customer loyalty and spend. Qualtrics CustomerXM helps you create a human-centered business to take actions with empathy that will benefit customers and the business. For customers to stay satisfied and stay longer, businesses need to create deep and personal relationships with those they serve. That starts by moving from measurement to action with Feedback Analytics. Taking actions that will show customers you understand and care about their experience and their needs, and will ultimately generate real business value – whether that's increasing spend, reducing churn or minimizing the cost to serve. And the platform is designed to enable you to do this quickly and at scale. Every member of the organization needs to buy into this customer-first mindset, and Qualtrics will help you create this culture throughout the organization, giving access to insights and recommended actions to the teams best placed to make a difference. Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.