Content Management Software (CMS) helps teams create, manage, and publish web content—pages, blogs, ecommerce listings, and dynamic content—without deep developer involvement.
Modern CMS platforms combine visual site design, templating, asset management, and hosting or delivery APIs so marketing and product teams can iterate quickly and maintain brand consistency.
Use cases include marketing sites, documentation, microsites, and landing pages that require frequent updates or A/B testing.
Key buying factors include editorial experience, developer flexibility (APIs, headless capabilities), SEO features, multi-site and localization support, performance and hosting options, integrations with analytics and CRMs, and security/backup practices.
Evaluate how the CMS will fit your content governance, developer workflows, and scaling needs—good content management software empowers contributors while enabling maintainers to move fast.