Social media management software streamlines your company’s social media strategy by providing you with a single interface to manage multiple profiles on various social media sites. With social media software, you can manage all your social media accounts in one place and automate repetitive tasks so you have more time for strategic planning and analysis.

This article will help you understand why you need social media management software, what features to look for when buying it, and some helpful tips on how to choose the right one for your business. Keep reading to learn more.