Best Social Media Management Software & Solutions in 2023

Social media management software streamlines your company’s social media strategy by providing you with a single interface to manage multiple profiles on various social media sites. With social media software, you can manage all your social media accounts in one place and automate repetitive tasks so you have more time for strategic planning and analysis.

This article will help you understand why you need social media management software, what features to look for when buying it, and some helpful tips on how to choose the right one for your business. Keep reading to learn more.

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Save time automating social media tasks with Sendible
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$30/mo - $200/mo
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SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.
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Free - $249/mo
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Agorapulse helps you post, monitor, schedule, and report social media content all from one place
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$18/mo - $80/mo
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$18/mo - $80/mo
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Later is a social media management solution designed to help you visually plan and schedule your photo and video content across different channels
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$25/mo - $135/mo
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$25/mo - $135/mo
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Sked Social is an Instagram-first social media scheduler. Create, source, share and cross-post your best Instagram content to Facebook, Twitter, TikTok, YouTube, Pinterest, LinkedIn, Google Business Profile and more – with only a few clicks.
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#10
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$29/mo - $199/mo
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$29/mo - $199/mo
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Save time automating social media tasks with Sendible
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$15/mo - $55/mo
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$15/mo - $55/mo
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Zoho Social is a social media management software that has real-time monitoring and listening features
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Mentionlytics is an all-in-one Intelligent Social Media Monitoring Platform. It enables you to track mentions for your brand, your product, or your competitors on the entire web (News sites, forums, blogs, and ANY other website) and many Social Media Channels, like TikTok, Twitter, Instagram, Facebook, Reddit, Google Reviews, Youtube, Linkedin, etc. It has AI-empowered features and gives unique and insightful data to its users, through an extremely easy-to-use and straightforward dashboard. The quality and quantity of data is what makes Mentionlytics one of the most powerful tools in the market, counting thousands of satisfied customers all over the world.
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Powerful content marketing and social media management platform for businesses, agencies, and marketers who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful analytics, and manage all of your comments and messages from a single place.
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$35/mo - $359/mo
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$35/mo - $359/mo
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Loomly has a mission of making social media management more organized and less complex for social media professionals.
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SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected. As one central place to scale marketing, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success - visit us at www.meetsoci.com or message us at hello@meetsoci.com. SOCi’s scalable and centralized platform technology provides every tool necessary for multi-location and multi-family businesses to manage their localized marketing efforts including: Intuitive Dashboard - upon signing into SOCi, users are greeted with a high-level, yet comprehensive and easy to read dashboard highlighting analytics, content performance across all locations using SOCi, conversations and comments that need attention, recent reviews, and more! Listings: Take your local search visibility to new heights by ensuring accurate & consistent information across 100s or 1000s of business listings. Listening: Discover and build an authentic content strategy, rich audience profiles and prove ROI of your campaign strategy with Listening. Listen in to your competitors, create sentiment analysis, and user-generated content all from with SOCi. Local Pages/Locator: Deliver a branded and localized consumer journey, from awareness to conversion, across thousands of search-optimized pages. Reviews: Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere. Social: Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows. Ads: Empowering multi-location marketers to effectively manage localized social advertising campaigns and boosted posts across 100s or 1000s of locations. SmartBot: Drive real time engagement and generate leads 24/7 across all locations with automated chatbots on Facebook Messenger and Google Business Messages accounts, SMS capabilities. Easily build localized topics at scale in minutes and start capturing customer information and never miss a potential lead. Insights & Reporting: Find out which locations are performing and which ones aren’t and leverage these insights to power your localized marketing strategy. Customize highly visual, engaging reports with multiple delivery options. SOCi Go (Mobile App): The same core SOCi platform you love, now on mobile. Post content, respond to customers and receive notifications on any mobile device, any time. SOCi serves as the infrastructure on which tens of thousands of local pages are being managed. SOCi is fully integrated with the top search, social media, and reputation management networks such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, Yelp, and more.
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$249/mo - $499/mo
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Sprout Social allows you to explore the full potential of social networks to transform your marketing strategy
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The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.
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Free - $125/mo
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Great social media management can make your company grow. This is the goal of Simplified. Manage your accounts from one simple platform
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$65/mo - $425/mo
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Eclincher provides tools for drafting, reviewing, and optimizing social content
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$49/mo - $739/mo
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Organize your social media content with Hootsuite. Plan, publish and manage all accounts from a single platform
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Free - $12/mo
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Businesses can scale their social media content by using Buffer. Manage and expand your social media strategy
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$900/mo - $2000/mo
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Act-On is a tool designed to deliver scalable, adaptable and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Elevate your brand with a marketing automation tool that is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry.
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Dash Hudson is more than a social marketing platform. Dash Hudson takes your strategies to the next level by predicting the performance of photos and videos, analyzing trends, and accelerating brand growth across social media, entertainment, and e-commerce marketing channels.
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Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. According to a new commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice, businesses who partner with Bazaarvoice can expect to see a 400% return on their investment. The study, which interviewed decision-makers at nine different companies who have experience working with Bazaarvoice, found that the initial investment is returned in just three months or less. Find out what working with Bazaarvoice could mean to your business. Read the full study below in the official downloads section. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, Asia, and Australia. For more information, visit www.bazaarvoice.com
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What is a social media management software?

Social media management software is a type of tool used to manage, monitor and analyze social media accounts. It can be used for a variety of tasks such as scheduling posts, managing multiple accounts, tracking engagement, and measuring analytics.

The main purpose of using social media management software is to help businesses better manage their online presence. It can help companies organize content, measure results, and build relationships with customers and other stakeholders. Additionally, it helps brands stay organized and on top of their social media campaigns.

When it comes to managing multiple accounts, social media management software makes it easy for companies to keep track of all their accounts in one place. This means that users can easily jump between accounts and quickly find the information they need. It also helps businesses track their followers and measure the performance of their campaigns across multiple platforms.

Social media management software can also help businesses stay ahead of emerging trends and gain insights into customer behavior. By tracking metrics like clicks, impressions, and engagement, businesses can better understand what kind of content resonates with their audience. Additionally, they can use these insights to inform future campaigns and optimize their strategies.

Overall, social media management software is a great tool for businesses to help them better manage their online presence. It can save time and money, while also helping brands stay organized and build stronger relationships with customers.

What are the benefits of a social media management solution?

When it comes to managing a social media presence for a business or organization, a social media management solution can be incredibly helpful. These solutions provide a variety of benefits that can help make the process of managing social media accounts much easier.

The first benefit of a social media management solution is that it can help you save time. You can use the solution to easily schedule posts and content to go out at specific times, so you don’t have to manually post every time. This can be incredibly helpful for those who are managing multiple accounts at once, as it can help streamline the process and make sure you’re consistently delivering content.

Second, a social media management solution can help you track the performance of your posts. You can use the analytics provided by the solution to get a better understanding of how well your posts are performing, and what kind of content resonates best with your audience. This can be extremely helpful in optimizing your content strategy.

Third, a social media management solution can help you manage customer service inquiries. Many solutions offer features that allow you to easily respond to customer inquiries on various platforms and keep track of conversations. This can be extremely helpful in making sure that all customer inquiries are addressed in a timely manner.

Overall, a social media management solution can be an invaluable tool for businesses and organizations looking to manage their social media presence. It can help save time, track performance, and manage customer service inquiries, which makes it an incredibly useful tool for anyone looking to optimize their social media presence.

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