Best Backlink Checkers & Solutions in 2023

Discover the best backlink checker tools to help you monitor your backlink profile and identify opportunities to build powerful links for your business.

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💯 Top rated in SEO Software

🔥 Trending SEO Software in 2023

SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects.
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$10.80/mo - $535/mo
No available pricing
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💯 Top rated in SEO Software

🔥 Trending SEO Software in 2023

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research and more.
No-Trial
Free Trial
Impact-Driven
14-Day Free Trial
Transparent Pricing
$119.95/mo - $449.95/mo
No available pricing
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💯 Top rated in SEO Software

🔥 Trending SEO Software in 2023

Mangools is a collection of 5 SEO tools for keyword research, SERP analysis, rank tracking, backlink analysis and SEO insights.
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$49/mo - $129/mo
No available pricing
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💯 Top rated in SEO Software

🔥 Trending SEO Software in 2023

SiteChecker is the most complete SEO website audit tool available. With this tool, you can research your website or blog for all technical SEO mistakes and get more data than from many other tools. This makes it easy to edit your site and make changes that improve its SEO. Additional tools such as the SEO Chrome Extension and the ability to integrate with Google Analytics, Google Search Console, Slack, Google Data Studio, and Microsoft Teams will save you time and increase the benefits from this tool.
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$29/mo - $399/mo
No available pricing
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💯 Top rated in SEO Software

🔥 Trending SEO Software in 2023

Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketers, brands, and site owners work on their link building and improve their ranking in search engines.
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$14.90/mo - $153.90/mo
No available pricing
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💯 Top rated in SEO Software

🔥 Trending SEO Software in 2023

A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$99/mo - $599/mo
No available pricing
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💯 Top rated in Backlink Checkers

🔥 Trending Backlink Checkers in 2023

Linxact is a hidden backlink checker, designed to help SEOs identify hidden PBNs and backlinks from their competitor's websites.
No-Trial
Free Trial
Impact-Driven
Transparent Pricing
$79/mo - $499/mo
No available pricing
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FAQs about Backlink Checkers

What is a backlink checker?

A backlink checker is a tool used to assess the quantity and quality of backlinks pointing to a particular website or webpage. Backlinks are links from external websites that link to a page on your website. They are important for SEO (Search Engine Optimization) because they help search engines understand the importance of your website.

A backlink checker helps you understand how many backlinks you have and where they're coming from. You can use the data to improve your SEO by deleting bad links or finding more relevant, high-quality backlinks. You can also use the data to see what kind of content is linked to your website and analyze how effective your link building efforts are.

Backlink checkers are typically web-based applications that require you to enter the URL of the website or page you want to check. The application then crawls the web, analyzing each link pointing to that URL and producing a report with detailed information about each link. This report usually includes information like the source URL, anchor text, number of linking domains, and link status (active/inactive).

If you're looking to improve your SEO, a backlink checker can be a useful tool to help you get ahead of your competitors and rank higher in search engine results. It's an easy way to identify opportunities for link building and keep track of your progress.

What are the 3 types of backlinks?

Thanks for the question! Backlinks are links from one website to another, and they’re an incredibly important part of SEO. There are three main types of backlinks: dofollow, nofollow, and sponsored.

Dofollow backlinks are the most common type of backlink. They’re a signal to search engines that a website is trustworthy and should be ranked higher in the search results. They’re created when you link to other websites, either from your own website or from other websites.

Nofollow backlinks are used to indicate to search engines that a website isn’t necessarily trustworthy or authoritative. These links don’t pass any SEO benefit, but they can still be beneficial for driving traffic to your website.

Sponsored backlinks are links from other websites that are paid for. These links pass SEO benefit and can be very helpful for boosting your website’s visibility in the search results. They’re typically used by businesses and organizations who want to get their website to the top of the search results quickly.

Each type of backlink has its own advantages and disadvantages, so it’s important to understand which type is right for your website and how to use them effectively. Hopefully this helped answer your question about the 3 types of backlinks!

What are the benefits of a backlink checker software?

Backlink checker software can be incredibly beneficial for anyone who is looking to improve their website's SEO. With the right backlink checker software, you can easily monitor the quality and quantity of links pointing to your website, as well as see which websites are linking to your competitors. This can help you identify potential link opportunities and keep track of the progress of your link building efforts.

Other benefits of backlink checker software include the ability to identify low-quality links that could be damaging your website's reputation. By using backlink checker software, you can easily spot any suspicious or unnatural links that may be damaging your website's ranking in search engines. This can help you take appropriate action to remove these links and protect your website from any negative effects.

Additionally, backlink checker software can help you find out whether or not any of your competitors are using unethical link building tactics. By identifying such sites, you can take appropriate action to protect your website's rankings in search engine results pages.

Finally, backlink checker software can also provide valuable insights into the performance of your link building campaigns. With this information, you can adjust your strategies in order to maximize the effectiveness of your link building efforts.

Overall, backlink checker software can be an invaluable tool for anyone who is serious about improving their website's search engine rankings and overall visibility.

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12 Best Backlink Checker Tools for Improving Your Link Profile

You probably know that building valuable backlinks is an essential component of a strong SEO strategy. But what about analysing your current link profile? This is where a backlink checker comes in.

If your site has already been around for at least a few months, you likely already have a backlink profile. Some of these links may positively impact you in rankings while others might pull you down in search results. 

You need to know either way whether your current backlink profile is helping or hindering your site. 

Want to know which is the best backlink checker for your site? If that’s a yes, read on and discover our ten best backlink checkers to try today.  

Best Backlink Checker Tools Worth Trying Out

1. Semrush Backlink Audit Tool

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An ‘all-in-one marketing toolkit’, Semrush combines several different digital marketing tools to help boost your SEO strategy. 

With one of the best backlink checkers available, SEMrush makes it easy for you to understand and analyse your backlinks to boost your rankings. 

Like other similar tools, you first need to enter the domain into the Backlink Analysis section. 

SEMrush will then pull up lots of relevant information about the domain and its backlinks. To uncover more in-depth information, the platform will generate detailed reports about each of the domains. 

SEMrush makes it particularly easy for you to discover low-quality backlinks that might be harming your rankings. The platform shows you how many links a page has directing users to your site.

In 2020, 2 new features were added to the Backlink Audit Tool; Target Pages report (allows one to perform full analysis of target pages on your site or your competitors site) and a Lost & Found report (helps in monitoring users' own and their competitors' backlink profile).

A page with too many links to your site indicates a spammy site with low authority in Google’s eyes. 

You can also use the tool to assess your competitors’ backlinks and figure out which high authority sites are linking to them. This information will help you build your own backlink outreach strategy so you can also build authoritative backlinks. 

Price: Pro Plans cost $119.95/month. A Guru Plan is $229.95/month while a Business Plan is $449.95/month. 

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2. SEO SpyGlass (SEO PowerSuite)

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SEO PowerSuite brings the fire to its SEO tools and its backlink checker SEO SpyGlass is no different. 

One of the best features of this tool is its ability to produce highly detailed reports on its backlink findings. These reports will improve your understanding of the nitty-gritty elements of specialised backlink data. You can automate these reports to analyse noFollows, doFollows and anchor text. 

SEO SpyGlass also deeply researches the quality of each of your site’s backlinks. Discover how 50 different factors like domain age and page authority impact how Google views your backlinks.

You can also compare up to 5 different competitors’ link profile side by side to see how your competitors might be beating your strategy. 

Price: A Free Plan includes all data although exporting or copying data isn’t enabled. A Professional Plan is $299/year while an Enterprise Plan is $699/year. 

3. Mangools LinkMiner

Mangools-Link Miner Sample Dashboard - Best Backlink Checker Tools

Unlike the other backlink checkers mentioned on this list, Link Miner is purely a backlink checker tool without any additional SEO features. 

Created by Mangools, LinkMiner has some pretty extensive backlink related features. You can filter your backlinks by new, noFollow, lost and deleted links. 

This is particularly helpful if you want to keep a list of deleted or lost links that you want to recover for your site. It’s also a handy way of seeing new backlinks straight away as they appear. 

To help you target competitors’ backlinks, LinkMiner allows you to create a list of favourite backlinks so you remember which ones are the most important ones to target. 

This is the best backlink tool if you’re strapped for cash and don’t need as many additional SEO features. 

Price: A Basic Plan is $29.90/month while a top tier Agency Plan is $79.90/month. 

4. SE Ranking Backlink Analysis Tool

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When looking for a backlink checker, you want lots of data, a user-friendly interface, and affordable pricing. All of that is available with the SE Ranking Backlink Analysis Tool. It does everything from assessing the overall quality of your backlink profile to detecting the location of IPs and subnets you get those links from.

Simply enter the domain you want to research, and get access to

  • Domain and Page Trust – SE Ranking’s proprietary metrics showing you how likely it is that your domain or page will rank high
  • Backlinks – new and lost
  • Referring domains – new and lost
  • Alexa Rank – shows how popular your website is compared to other websites in the niche
  • Nofollow/dofollow link ratio
  • Most popular anchors
  • Source – whether the link comes from text or image
  • The most linked out pages
  • First and Last seen – when the algorithm first and last saw the link
  • Location – a map with your backlink distribution through IPs and subnets

You can certainly check any website’s backlink profile like this, which is very useful for competitor research. By seeing where they get backlinks from, you can get a whole list of resources to contact and arrange inbound links. Besides, by researching competitors’ profiles, you’ll see which websites aren’t worth collaborating with.

Price: There are 3 main pricing plans, but you can order a quote for a custom one. The Essential plan is $39, the Pro plan is $89, and the Business plan is $189. If you pay annually, you save 20% off the total payment.

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5. Ahrefs

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One of the big SEO powerhouses, it’ll come as no surprise that Ahrefs has one of the best backlink checkers. In fact, backlink checking is where the platform truly shines. 

With a staggering database of 22 trillion backlinks, Ahrefs has the second most active web crawler following Google

Enter any site, your own or a competitor’s and view all the backlinks that refer to that specific site. Once a list appears with all the links, take a look at metrics like the domain authority and the exact location of the referring website. 

Their own ‘Domain Rating’ shows you the value of each site that is linking to you, showing the number of backlinks and Dofollow links

Ahrefs is also great for showing you any backlinks you’ve lost. These may be links that are broken or links that the website owner has deleted from their page. 

Armed with this data you can then approach the website manager and see if they can fix any 404 errors or perhaps re-include those links to your site. 

When you’re spying on your competitors’ backlinks you can filter them by link type and narrow down the domains you want to target for your own site. 

Price: Lite Plans are $99/month for 1 user. Plans are priced based on the number of users and projects with a full-blown agency plan costing $999/month. Yearly plans come with discounts. 

6. Moz Pro Link Explorer

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Link Explorer is Moz Pro’s signature backlink checker and one of the best for developing a solid inbound link strategy. 

Compare up to 4 competitors with your own backlink profile to see what they might be doing differently in their strategy. Link Intersect allows you to see which sites are linking to your competitors but not you - making them prime sites to target. 

As well as reviewing each link, you can check out key details like the anchor text, spam score, page authority and domain authority. These metrics help you know which links might be holding your site back from topping those rankings. 

The Link Explorer also has a good intuitive dashboard that’s fairly visual. Results appear almost instantly after you hit enter, making it a quick and accurate backlink checker. 

Price: A standard plan is $99/month with other plans ranging in price up until premium costing $599/month. 

7. LinkResearchTools 

Link-Research-Tools Sample Dashboard - Best Backlink Checker Tools

This backlink checker offers incredibly extensive research into each backlink, allowing you to assess every link through 97 different metrics. 

The tool is also integrated with data from 24 link backends. With these features in mind, LinkResearchTools is undoubtedly one of the best backlink checkers available. 

Analyse each with a full 360-degree view, adjusting the metrics and filters to help guide your research. Some of these original filters include impact, trust, buzz, power, and contact data. 

You can also use the platform to remove a Google Penalty, uncover link building trends, monitor your inbound links and discover further link building opportunities. 

Price: A Superhero Small Plan is $499/month while a top of the range Superhero Ultra Plan is $2,299/month. 

8. Majestic Site Explorer

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Majestic Site Explorer is the best backlink checker for understanding where your current link profile stands. 

Providing standard metrics like the total number of external backlinks, you can also review other key stats like referring domains, referring subnets and referring IPs. These technical bits of information are essential for having a strong understanding of your current link strategy. 

More in-depth data is also presented in innovative charts and graphs to help you visualise how your site is doing. 

The backlink history chart will give you a clear picture of whether you are gaining or losing links over any given period of time.

An anchor text pie chart will also show you the most popular anchor texts used to link to your site - vital information for understanding how other sites are linking to yours. 

Price: A Lite Plan is $49.99/month and a top-level API Plan is $399.99/month. 

9. Linkody

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One of the simplest and cheapest backlink checkers, Linkody will give you a full picture of your backlink profile while helping guide your future backlink building strategy. 

Instead of having to worry about manually checking your backlinks, Linkody automates the whole process to be faster and more efficient. 

All relevant backlink data is displayed on a user-friendly dashboard making it easy to understand the comprehensive backlink metrics. 

Your backlink profile is always changing so it’s important to know in real-time what’s happening. 

Find out when new backlinks are added or lost alternatively with the platform’s daily notifications.

If a link is added you’ll need to know if it’s a valuable addition to your site or alternatively it will have a negative impact on your rankings. 

You can use the platform to disavow any spammy or negative links to improve your site’s appearance in Google’s eyes. 

Price: A Webmaster Plan for 2 domains starts at $15/month. Plans steadily increase until the Agency XXL top plan at $160/month. 

10. Kerboo

Kerboo Sample Dashboard - Best Backlink Checker Tools

Kerboo is easily one of the best backlink checkers out there due to its capacity to aggregate several data sources, resulting in accurate analysis of both web and link performance. 

Daily checks inform you of any new links or old links that are removed. The tool will also assess each new link a competitor site gains. 

Kerboo even uses its own LinkRisk metric to determine the real value of your backlinks. The tool creates a list of your most important backlinks that you need to preserve no matter what. 

Kerboo will then let you know immediately if one of these links goes down so you can then try and find a way to rebuild it. Any negative link you find can be removed and then tracked so it doesn’t reappear. 

Price: Plans are customisable to each user and business. Contact Kerboo for further details.

11. Monitor Backlinks

Monitor Backlinks Landing Page Snippet - Best Backlink Checker Tools

Monitor Backlinks is a great tool for snooping on your competitors’ backlink strategy.

If you want to discover more about which links are boosting your competitors’ rankings and which backlinks are pulling down your SEO efforts, Monitor Backlinks could be the best backlink checker for you. 

The link checker tool will tell you when you receive a valuable backlink, when a blogger reviews your product or when competing sites are racing ahead with their link building strategy. 

You can also view a ton of useful backlink related metrics to keep your strategy streamlined. See the number of referring traffic per backlink, external link count as well as page or domain authority for each backlink.

From the user-friendly interface, you can manage the rules of link disavowal so any negative or spammy links are efficiently removed. It’s also easy to spot those frustrating backlinks that offer your site no SEO value - ie. noFollow links. 

Price: A Start Plan is $25.00/month with the top 10D4C plan costing $187.42/month. 

12. Sitechecker

Sitechecker's Dashboard - Best Backlink Checker Tools

Sitechecker is an SEO solution that comprises several tools to assist businesses in enhancing their search engine ranking. Its most popular features are the Full Website Audit, Site Monitoring, Rank Tracker, and Backlink Tracker tools; however, utilization of these proposes comes at a cost as they're part of the platform's paid pricing plans.

Sitechecker's Backlink Tracker tool is an easy way for users to monitor their backlinks. Perfect for beginner businessmen just learning how to promote their site, as well as professional marketers and optimization experts - the Backlink Tracker tool creates user-friendly conditions necessary for comprehensive analysis of a site's backlinks.

Sitechecker makes it easy to bring in links from Ahrefs or GSC, so you can avoid wasting time. This tool also gives users a more accurate idea of how many high-quality links are linking to their site.

Price: With Backlink Tracker, you can explore all of its features free for 7 days. If you decide you like what you see, the Basic plan starts at only $29 per month (payable monthly) and gives users the ability to track up to 3,000 backlinks. The Standard Plan costs $49/month and allows tracking up to 5,000 backlinks while the Premium Plan is priced at $99/month with a 10000 backlink limit. Finally, if you need even more power, our Enterprise plan costs only $399 per month with a maximum set of 20,000 tracked links.

Which Backlink Checker Tool(s) are Best for Your Business?

Understanding your complete backlink profile will take you a long way in forming a strong SEO strategy that boosts your rankings. 

Manually checking and evaluating your backlinks is always going to be a time consuming and boring process. Choose the best backlink checker for your site’s needs and allow it to automate the process for you. 

Whether your priority is spying on your competitors, cleaning up negative backlinks or finding new backlink opportunities, these backlink checkers will help you reach your SEO goals.