What is Copywriting?
Copywriting is the act of writing content to convince people to take action.
The purpose is to motivate people to take some form of action, such as schedule a consultation, make a purchase, donate to a cause and many more.
This content can come in the form of emails, sales pages, one-pagers, landing pages, blog posts and more.
Copywriting is no doubt one of the most essential elements of effective online marketing.
Where to find Copywriting?
Copywriting is everywhere around us today, especially when we’re browsing the internet.
Copywriters write the ads you see on Google search and the sponsored content you find on social media. They also craft the headlines and body text you see when you visit a big website to urge you to buy.
Even the headlines you read on YouTube that get you to click are carefully picked to catch your attention through copywriting.
Some everyday examples of copywriting include:
- Billboards
- Flyers
- Newspaper ads
- Brochures
- TV and radio commercials
- Case studies
- White papers
Copywriters: Who are They?
A copywriter is a professional writer responsible for writing the content used in marketing and promotional materials.
Copywriters basically create informative content for businesses/individuals that is designed to guide and direct the reader’s own research.
Here are few things Copywriters basically do:
- Research
- Write and Edit
- Proofread
- Manage project campaigns
- Conduct interviews
- Monitor and monitor impact
- And many more
What is Copy?
The term “copy” refers to any written material produced to convince customers. It differs from typical content in that its’ main purpose is selling, not informing or educating.
The Importance of Copywriting
It's hard to stand out in today's competitive economy.
Millions of businesses are working on marketing their products and increasing sales. And every company needs to attract more customers to stay in business.
Customers have lost trust in what marketers have to say because they were bothered by intrusive ads for too long.
Website conversion rates are as low as 2% on average. Online users have to think long and hard before spending their hard-earned money.
With all that going on, it's obvious why your business needs the help of a copywriter to survive.
By creating a highly persuasive copy on your website, you encourage your visitors to buy more of your products and services.
That gives you the chance to raise brand awareness and build an audience that trusts you. It makes it even easier for you to launch better products in the future and sell them.
Copywriting vs. Content Writing
We've explained everything you need to know about copywriting above.
But there's still one thing that most people get wrong when thinking about copywriting.
It's not the same as content writing.
The difference between the two is their purpose.
Content writing attracts, informs, and educates potential customers about solutions to their problems. But, it does it in a way that doesn't promote your products or services or try to push them on the customer.
Examples of content writing would include:
- Blog articles
- Ebooks
- Social media posts
- Infographics
- FAQ pages
Content writing can work on its own to increase brand awareness and customer trust. But, it does a poor job when it comes to sales and conversions.
That's why the two need to complete each other.
Copywriting and content writing are essential aspects of your content marketing strategy. You need to use both if you want to build your brand and achieve your sales objectives.
Best Copywriting Tools
Looking for the best copywriting tools to support your content creation efforts in digital marketing? Here are some of the best tools to look at.
How Can We Help?
Need a hand sorting out your content strategy? If you contact us today we’ll book you in for a free strategy session where we’ll help you put together a plan for going forward.
If you need help implementing it, we also run a matching service where we can pair you with a team that can fulfill your needs if you need it. We hope to hear from you soon!
